The restaurant business is becoming more and more popular in Russia. Now you can open a cafe or bar of exactly the kind that you have always dreamed of. It can be a mini cafe or a fast food restaurant. Perhaps you want to open a pastry shop or make the first children's cafe in the area.

There are a lot of options, but what are the first steps you need to take to open a cafe? Where to start a business plan and what to look for when it is the first project?

Choosing a place for a successful institution

The first key point in creating an institution where you can eat is the choice of premises. The success or failure of the project will depend on it. You can make a chic renovation, create a unique atmosphere and hire a brilliant chef. But if the wrong area is chosen, then there will be no visitors: the cafe and the ticket office will be empty day after day. Unfortunately, there are many such examples among those who think

The business plan starts with finding the area. When choosing a foothold, pay attention to the condition of the main communication systems. Pay attention to the availability of sewerage, water supply and heating. A good option would be to buy out the old dining room, where there is already a kitchen. It is harder and more expensive to build a new cafe from unsuitable for cooking, but cheaper premises: hangars and warehouses.

Most eateries and bars open in residential areas.
If there was already a dining room, pub or restaurant at this place, then everything is in order, you can open a cafe in a residential building. But if you decide to open a cafe for the first time, where to start the process to avoid a lot of pitfalls? If the sounds of music and the aromas of the kitchen become uninvited guests of the residents' apartments, then problems can begin very quickly. Therefore, it is worth taking care of good zoning of the room, sound insulation and exhaust hood in advance. If the residents find the neighborhood inconvenient, the cafe can simply be closed.

Rent or buy?

Renting is not the best option. Especially when it comes to a large cafe. The rent tends to grow, and not because of the good economic situation in the country. If you suddenly decide to move, then the repair and clientele will remain with the owner. Most of the venerable, established restaurateurs opened their business by buying out the property. After that, the institution can be advertised on a large scale, realizing that the cost of PR is an investment in the future. In addition, if the project does not take place for some reason, you can always rent out your space, but it is more difficult to sublease.

Before opening, it is worth contacting specialists in order to find out whether it is profitable to open a cafe, take into account all legal regulations and guest requirements. Based on these recommendations, a project plan is drawn up. After the cafe business plan is received, an example of it must be submitted to Rospotrebnadzor. After coordinating the project with government agencies, you can start repairing and redevelopment.

A meal with good taste

It is very important to choose a single concept and style of a restaurant or cafe. What audience do you want to work for? Who do you want to see among the guests? The answers to these questions will help you understand the values ​​of your potential visitors and develop a suitable image. Do not forget to take into account your ideas, because now your personal dream is being realized.

It does not matter what level of restaurant you are planning to open - it is important to find your "zest" around which the concept will be built. Think about what is the criterion that will distinguish your shop from all the others? This question will help you successfully open a cafe.

How to implement a business plan?

The first step is to conduct segmentation and risk assessment. Enthusiasts often skip these stages, underestimating the weaknesses of the enterprise and the strengths of competitors. In addition, at this stage it is worth calculating the cash costs, finding out

A working cafe business plan is an example of good preparation. It is impossible to make it without an accurate portrait of a potential client, his social income, tastes, lifestyle.

Right now, the question is being decided where the cafe will receive the main profit from: due to a large turnover or a high markup? If, say, your typical guest is a young student who enjoys spending time with friends, consuming chips and light beer, then expensive gourmet meals are unlikely to be appreciated by him. He will not understand the fabulous prices for a cream of 30 ingredients and a goose liver prepared according to a special recipe. This business planning option is likely to end in failure, despite the fact that you will be able to open a cafe.

Getting Started: Documentation and Registration

This will require a package of documents.

Firstly, only an entrepreneur can do business in our country. You must first open an LLC or IP.

Second, build the following documentation package:

• permission to place an institution issued by Rospotrebnadzor;
• permission obtained from the fire safety authorities;
• confirmation of the compliance of the premises with sanitary standards (lease agreement, staff medical books, state registration certificate, permit for raw materials and commercial products);
• licenses for the sale of retail, alcohol and tobacco;
• a license for trading activities in a given territory (issued by local governments);
• start notification.

Federal Law No. 294-FZ of December 26, 2008 “On the Protection of the Rights of Legal Entities and Individual Entrepreneurs in the Implementation of State Control (Supervision) and Municipal Control” regulates this activity.

A legal entity (entrepreneur) provides the necessary documentation to Rospotrebnadzor at its actual location. The completed notification is supplemented with a copy-extract from the Unified State Register of Legal Entities (Entrepreneurs), as well as a copy of the certificate of registration with the tax authorities. These documents are enough to open a cafe.

Getting Started

The work of even the smallest catering is unthinkable without equipment. In order to brew a cup of coffee or make ice cream, you need a technical base. It is necessary to think over all the details at the design stage of the room.

All equipment should be as functional and practical as possible, durable, meet the requirements for bars, restaurants and cafes. Otherwise, the technique simply will not pay off.

Modern appliances allow you to quickly prepare high-quality dishes. But high productivity is not only the result of a powerful technical base of the institution, but also the ability of the staff to work on it. It is very important to hold a master class for employees after buying a new car.

The right equipment will increase the profitability of the business, while the wrong machines will lead to losses.

Furnishings and furnishings

This is another important issue that you should devote your attention to before opening a cafe. Where to start building a situation? A profitable solution would be to order a set of furniture designed in a single design. However, this is an exclusive option - it is always more expensive. You can buy ready-made furniture. If a cafe is the first such enterprise, then cheap furniture will serve as a model to better see the needs of the institution by its example. It will be easier to order the right furniture next time.

Human factor: we select talented staff

The number of employees will depend on the sales volume of the establishment. All roads in the "edal" are reduced to the cook. He is like a captain on a ship. The chef should not only cook delicious dishes, but also decorate them beautifully. It is very good if you know your future chef in advance, even at the stage when you are developing a business plan for a cafe.

An example, when a case is opened under a well-known master, will definitely not go unnoticed in the city.

The ideal composition of the kitchen is the chef, the required number of cooks and dishwashers. There should be two such trains - for a shift work schedule. The right hand of the owner - the chef - must cook quickly, while not compromising the quality of the dishes, since in such places there are quite often influxes of visitors.

If the chef is the soul of the establishment, then the next group of workers is his face. Bartenders, waiters, administrators personally address the client. The impression that the hall manager makes when meeting guests can be a turning point in a future relationship.

If you have no experience in hiring workers, then try the following advice. Remember your favorite place and try to talk to its owner about the choice of staff. Find out from him the details of how to open a cafe. The business plan of his idea is already living within the walls of the institution, and perhaps his advice will save you from financial and emotional disasters. The successful experience of a colleague is always priceless for someone who knows how to learn.

Any owner will tell you that you should not choose employees based on just good looks. Sometimes administrators, like waiters, have to find themselves in very delicate situations where they need to defend the honor of the institution and not lose the client. Here, of course, you need quick wits, resourcefulness. Such a person can make mistakes, but should not let the owner down. The ability to resolve conflicts peacefully is a precious talent, so pay your employees for it when calculating salaries.

A good waiter is also an excellent seller who will be able to offer exactly what the client wants or does not yet know what he wants.

In order for the cafe to be inexpensive, you can invite an already established team there, or at least the backbone of a team that has worked together for quite some time. This will help make the work process quick and harmonious. This is the important nuance that unfavorably distinguishes new establishments from venerable chains.

"Delicious" day

So, when the basic procedures are completed, and you can invite guests, the stage of purchasing food comes. Of course, if you have not invested in advertising and do not expect an influx of visitors on the first day, then you can gradually improve the menu, finalizing the kitchen. And yet you have traveled this path for the sake of success, and the success of the institution is its full house. Food is a perishable commodity, but it is better to stock up on it in excess than to be left with a full hall and empty refrigerators, explaining that you have just been able to open a cafe.

Where to start shopping? This question is worked out quite well in chain coffee shops. They have well-established deliveries with the best suppliers for the network, and when a new point is opened, the franchise owner will already have an approximate estimate, phones for coordinating purchases. You can use this experience on your own, especially if you are going to discover where there is where to gain experience.

"Eatable" budget

A good advantage of large cities like Moscow is the ability to borrow or take part of the equipment for free.

Suppliers can provide free of charge. In addition, venerable firms with deep pockets offer free souvenir accessories to attract customers. Bar mugs, ashtrays and even furniture with logos. All this will be an invaluable contribution to those who are eager to open a cafe inexpensively. Part of the equipment, such as a microwave or a kettle, it is quite possible to bring from home.

If you open a cafe in an average Russian city, then there will be other advantages. There is no need to invest in interior design and diversify the menu every week. You don’t need fabulous advertising and a glamorous image of the institution. This may even scare off visitors who understand the word "comfort" differently than "metropolitan things".

The first major expenses will be advertising, wages and food costs. The first months are usually unprofitable, but do not despair if you have already managed to open a cafe. Where to start in this situation is to gut the "financial cushion". This is the amount that is initially budgeted for a similar period. After the company becomes on a flat course, the costs will relate mainly to the repair and renewal of equipment.

In a hurry: how to open a fast food cafe?

If you decide on the type of cafe, then it is worth noting that the demand for fast food is very high.

The fact is that this type of food is suitable for poorer groups of the population due to the low cost of lunch and office workers who snack on the go. This creates a certain blur in the client's portrait, but brings other criteria of the project to the fore.

A fast cafe should be located in a place with high traffic of people. You need to stand out from the competition. To do this, it is enough to open a mini-cafe at least around the corner from the shopping center where the rival is located: the main thing is that the flows of people do not intersect.

From a legal point of view, it takes as much work to open a fancy restaurant as to open a fast food restaurant. But investments in the second will be ten times less. The owner of such a business mostly invests in primitive kitchen equipment and rental space.

The smallest gourmets

Toddlers are also connoisseurs of gourmet cooking. But they value rather something else. How to open a children's cafe in your city and not miscalculate? It should be noted that this is still an unfilled niche in Russia, while in the West there is a children's cafe in every crowded place, and a children's menu in every self-respecting restaurant.

Here, of course, special attention should be paid to the design of the room so that the kids feel comfortable. It is better to invite a designer and consult with animators, because they will arrange holidays and events here. Perhaps you should choose one stylistic line, a fairy tale, an era. The entourage should evoke a feeling of comfort and recognition in children, and fabulousness in their parents.

A good place for a children's restaurant would be where there is a kindergarten, a clinic for kids or a playground nearby. It is quite enough to make a hall for 60 seats and fill the menu with bizarrely shaped pasta, soups and delicious cereals - with such a base you can already open a cafe.

confectionery business

This is the most fertile ground for investment. To open a diner with one oven, 100 thousand dollars is enough. Therefore, opening a cafe-confectionery is quite simple.

This establishment will delight guests with fresh pastries and a hot drink. By the way, what they come to the confectionery for is delicious bakery products, and they are good only fresh. Therefore, this type of cafe does not need a cook, but a baker.

The profitability of the business reaches 30% with an investment of 400 thousand dollars.

Confectioneries are very different. These can be art trams at metro stations where you can buy muffins and tea bags. But it can also be a confectionery house with a century of history, where real works of art are made. And people are willing to pay for tasty and beautiful carbohydrates.

How to open a diner? Consider a step-by-step guide to opening this business.

Step-by-step plan for opening a diner

The first thing to do is to decide on the general concept of the future institution. What your establishment will look like, what product range it will have, where it will be located, who will be the main consumer, and so on.

It should also be understood that the diner differs from the same cafe in that it sells dishes of simple preparation, and which can be consumed literally “on the go”. At the same time, the size of the room does not play an important role, the main thing is that it has several tables and chairs, even plastic ones, at which you can quickly “eat”.

In general, eateries are divided into two types: specialized and general type. Specialized ones involve the sale of a certain range of products, so they are briefly called: dumplings, patties, pasties, donuts, barbecue, etc. The general type, of course, sells a wide range of different products.

What type of establishment is best? It depends on many factors, such as the location of the facility, the amount of funds available to open a business, the potential circle of visitors, the presence of competitors, and much more.

Search for investments

And so, we decided on the concept and style of the institution - then we should take care of finding sources of financing for the project.

Possible sources of funding could be:

1. Bank loan;
2. Participation in government business support programs;
3. Search for a private investor based on a well-written business plan for your business;
4. Personal savings.

How much money do you need to open a diner

In general, to open a small eatery in a rented premises, investments from 450 thousand rubles will be required:

1. Repair of the premises - 100 thousand rubles (if necessary);
2. Commercial equipment, mic. oven, grill, etc. - 90 thousand rubles;
3. Tables, chairs - 30 thousand rubles;
4. Permits and organizational expenses - 30 thousand rubles;
5. Creation of the initial assortment - 150 thousand rubles;
6. Other expenses, incl. creation of design, advertising, transportation costs - 50 thousand rubles.

Room search

The next step is to find a suitable location. The best places to place such objects are:

• auto and railway stations;
• campuses;
• highway with a lot of trucker traffic (roadside service);
• the central streets where many office buildings are located.

To open a small establishment, it is enough to find a room with an area of ​​​​30m2. It is desirable, of course, that the rent correspond to the location of the diner. That is, if the rent is high, then the traffic of visitors to your institution should also be high, otherwise you will work at a loss. Therefore, before renting a room, you should conduct at least a small marketing research, determine the circle of potential customers and the estimated market capacity.

At the same time, it is important to take into account that the premises must comply with all SES standards and be equipped with a fire safety system.

Activity registration

After the investment and the premises are found, you can start registering the activity.

As an organizational and legal form, it can be both individual entrepreneurship and limited liability company(entity).

In general, for a small eatery it is enough to open an individual entrepreneur, since the registration costs are much less than for an LLC, and the opening procedure will take a maximum of 7 days. You can get acquainted with the instructions for opening an individual entrepreneur and LLC on our website in the section business articles.

Which taxation system to choose

After registering an individual entrepreneur, within 5 days it is necessary to apply for the transition to a special tax regime, USN, UTII or buy a patent. If this is not done on time, then you will remain on the classical taxation system and will pay all taxes, including VAT, income tax, etc. Which mode is better to choose? Read in the article: choice of taxation system.

Product range, conclusion of contracts

An important point is the conclusion of contracts for the supply of products to the institution. Since the premises in most cases will not be large and not suitable for cooking and baking pies, it is necessary to supply these products from local producers. Part of the products can be supplied in the form of semi-finished products, such as dumplings, pasties, puff pastries. Other related products (chocolate, drinks, etc.) can be supplied from local wholesalers in your city. The markup on goods in a diner is on average 30%.

You should also consider the issue with the security of your establishment and conclude an agreement with a security company, as well as install a "panic button" and an alarm in the room.

What equipment to choose for a diner

After the activity is registered and all contracts are concluded, you can proceed to the acquisition of equipment and recruitment. The main equipment includes:

• Shelving;
• Showcases;
• Refrigeration equipment;
• ovens;
• Toasters, juicers;
• Mixers, fryers, coffee makers;
• Trade furniture;
• KKM (optional);
• Kitchen utensils, spec. clothing for staff and more.

Recruitment

Next, you need to select future employees of your institution. The main staff of the diner include a cook, waiters and an administrator. At the initial stage of opening a business, the administrator's function is usually performed by the entrepreneur himself or a trustee. Other staff include an accountant and a cleaning lady, who can be hired for 0.5 rates under a civil law contract or even outsourced these services.

In order to motivate your employees, you should set them a salary + bonus for good indicators of revenue and profit of the institution.

Advertising

The equipment has been bought, the goods have been delivered, the staff has been selected - we are making a beautiful sign: “We are open.” We start working...

Do not forget that after starting a business, you must notify the local branch of Rospotrebnadzor about the start of your activity.

How much can you earn

Let's try to calculate how much you can earn at the diner. Income will depend on attendance. With a well-organized business, you can earn 250-270 thousand rubles a month. Net profit will be 20-25% of income. The business should pay off within a year.

Which OKVED to indicate when registering a business

When registering a business, you must specify the OKVED code. For a snack bar, you need an OKVED code - 55.30 - "Activity of restaurants and cafes." This code is suitable for almost any establishment that operates in the cafe format, including a diner.

What documents are needed to open a diner

It will be necessary to prepare a package of documents for business registration. Mandatory permits GPI and SES. You can't open a diner without them. You will need a lease agreement for premises, an agreement with utilities and an agreement with product suppliers.

Do I need a permit to open a restaurant?

A license is required only if alcoholic beverages are sold. If their sale is not planned, no special permits are needed. Enough permits from Rospotrebnadzor.

Business Technologies: Menu Features

Despite the fact that the diner belongs to fast food outlets, the menu should be well thought out. It should include first and second courses, snacks, desserts, various drinks. To increase revenue, you can include the sale of alcoholic beverages, at least beer. But this will require a license, which requires an additional package of documents.

Cafe is the most popular format of public catering establishments. It doesn't take a multi-million dollar to start this business. costs. With a good work of the cafe, it is easy to acquire a permanent loyal clientele. You can work in one place for decades and even pass this business on by inheritance.

But in order for the cafe to bring a constant stable income, before opening it, you need to study the key points of this business. Of course, nothing can replace your real experience, but still, it is worth knowing where to start if you decide to open your cafe from scratch.

For our users, we have written a book about opening a small cafe, where we have collected only practical recommendations, examples and calculations. This is a little more than just a step-by-step guide, so we highly recommend that you read it.

What will you learn by reading our book? Before you open your cafe, you need to answer a number of questions:

• Where will you open a cafe? Will it be a shopping center, a busy street, a residential area or a closed area such as an office center, university, enterprise?
• Are there enough potential customers out there? How to estimate the expected attendance of your cafe?
• How are your competitors doing? What niche in the catering market can you occupy?
• Where to buy equipment, furniture and utensils for your cafe?
• How to legally resolve the issue with musical accompaniment?
• What do you need to get permission to open a cafe?

Our instruction book will tell you where to start to open your own cafe. But we did not limit ourselves only to describing the procedure for opening a cafe. You will also learn how to evaluate the restaurant menu for profitability, what are the performance indicators of a working cafe, what should your chef do, and what area of ​​responsibility should you control yourself.

How much does it cost to open a cafe from scratch

To understand how much money you need to open a cafe, you need to decide on the format of your establishment. At the preliminary stage of assessing the location, activities of competitors, possible attendance, average bill, it is already possible to assume what daily income your cafe will bring. A good payback period for a cafe will be one year of full operation, and this is the starting point when calculating how much money you need to open your cafe.

All costs for opening a cafe from scratch can be divided into one-time and those that will have to be borne for the entire period of the cafe's operation. Let's collect this data in a table:

We did not indicate in the table the most important item of expenditure - for the premises, since the situation here may be different:

• Do you already have your own cafe space?
• Are you planning to buy a property?
• cafe space will be rented.

Most often, the premises for a cafe are rented. There are several reasons for this. Firstly, areas where there is good attendance are often located in shopping centers, where premises can only be rented. Secondly, renting rather than buying premises reduces the cost of opening a cafe. Thirdly, despite all the preliminary calculations, the location of the cafe may turn out to be unsuccessful.

You need to rent a space for a cafe wisely. About what you need to pay attention to when concluding a lease agreement with the owner, we told in our book. Well, if the premises are yours, congratulations, your risks when opening a cafe from scratch will be much less.

In each case, the amount of expenses when opening a cafe from scratch will be different. In our book, we calculated in detail and to the smallest detail the cost of opening a summer-type cafe for 20 people. One-time costs amounted to 500 thousand rubles, plus 330 thousand rubles were fixed costs for the first month of the cafe, taking into account the lease of the premises. Total, 830 thousand rubles.

For business starters, we advise you to consider the option of a franchise in the field of catering. Opening a franchise cafe in some cases will be cheaper, due to the fact that the franchisor is interested in promoting his brand. For example, he may offer you equipment in installments, for rent, or even for free use. Of course, he will reimburse his expenses later when he receives monthly payments from you, but at the first stage, running a franchise cafe will help you start making a profit faster.

When choosing a franchise, keep in mind that the cost and income examples in the franchisor's proposal may not be entirely accurate. The franchisor is interested in selling you a franchise, so recalculate all the figures yourself and add those costs that are not taken into account in his rosy picture.

Are you planning to start your own business? Do not forget about the current account - it will simplify doing business, paying taxes and insurance premiums. Especially now, many banks offer favorable conditions for opening and maintaining a current account. You can get acquainted with the offers on our site.

How to open a cafe from scratch: a business plan

Do I need a business plan to open a cafe? If we talk about a professionally written document with formulas, graphs and market research, then it will cost a lot. Unfortunately, even an expensive document prepared by specialists will not guarantee you the declared income figures. A business plan is just a plan; only the cost figures will be more or less accurate in it.

Nevertheless, before you open your own cafe, you must definitely calculate its revenue side. Yes, it will only be assumed, but you have to imagine what you can expect with a good organization of the cafe.

We propose to replace a professional business plan for opening a cafe with an example with calculations of expenses and revenues. You can also find such an example in our book. In this example, we calculated not only the amount of expenses, but also how many visitors should enter the cafe, what should be the average bill, and what could be the payback period of your cafe.

What documents are needed to open a cafe

What permissions are needed to open a cafe? A cafe is a public catering enterprise, and such establishments are under increased attention of supervisory authorities. Answering the question: “What does it take to open a cafe?”, we must draw your attention to the presence of certain bureaucratic barriers.

Unfortunately, the process of obtaining permits for opening a cafe can take you a lot of time. The procedure itself is not explicitly spelled out in any regulatory act, because approvals must be obtained in different services.

The package of documents for opening a cafe in 2019 will include:

• coordination with the fire inspectorate;
• sanitary and epidemiological conclusion from Rospotrebnadzor on the compliance of the cafe with the requirements;
• permission to open a cafe from the local administration;
• permission to place outdoor advertising;
• a license to sell alcohol, if you sell it;
• coordination with the police on the placement of a panic button.

The most difficult thing will be to get permission from Rospotrebnadzor to open a cafe, because. for this, it is necessary to comply with the requirements of several special documents (SNiP). During the issuance of the conclusion, Rospotrebnadzor will request contracts for disinfection, garbage disposal, laundry services, a technological project for connecting equipment to electricity, water, sewerage, and other documents. Further, a program of sanitary production control will be approved, according to the plan of which further activities will be checked. We advise you not to conclude a lease until you know the sanitary requirements for your type of cafe. It is possible that the room you have chosen may not correspond to them at all.

It is easier to open a cafe in a room where there was already a catering point, or in a shopping center in the format of a food court, where the administration of the shopping center will provide some assistance in obtaining permits.

You can answer what documents are needed to open a cafe in Russia in specialized law firms that help in obtaining various kinds of licenses, approvals, permits. It is no secret that connections, knowledge of the procedure, regional peculiarities are of great importance in this matter, therefore, if you have the opportunity to order such services, you should take advantage of this.

In any case, do not despair, you can get permits to open a cafe on your own, especially since you only need to do this once. Look how many active catering outlets are around, they all managed to overcome these bureaucratic obstacles. You can too.

Some think where to have a bite to eat, others think how open a diner so that society is well fed and pleasant in the pocket.

Let's pay attention to such a nuance that eighty percent of the population today cannot use full-fledged restaurants, due to the exorbitant pricing policy in comparison with their incomes. And many, due to their busy work schedule, do not have time for a quiet meal. And this does not depend on the location of the person and the situation in which he is. In the countryside, diner opening question not as global as in urban environments.

The audience, in such public places of food, can be the most diverse. From schoolchildren, because, today, not every educational institution can provide food for their students. Especially in middle and high school. Right there, the administrative staff of enterprises, that is, office plankton. Workers from production facilities, technical staff of the same offices and just a random passerby.

In order to start your own business in this direction, you must clearly understand what contingent will be served, what association you have.

Do not forget about the difference between cafes and fast food establishments. They serve only fast food.

Eateries can be divided into two types:

— general nutrition

– specialized

Institutions general nutrition include a wide range of products. In principle, alcohol and tobacco products can be added here.

Specialized establishments can be profiled on a certain dish or several, for example; barbecue, dumplings, dumplings.

Before as open a diner You will decide whether you will build a new building, or rent an existing building. Is there sewerage and water supply, is the electric main far away. Deal with the maximum number of visitors that the interior space of your diner can accommodate in terms of area. The area should be at least 30 m 2, but in principle this is an optional requirement for this type of food outlets. To do this, conduct market research on similar taverns in the area where you plan to start your business, that is, your competitors.

Whatever they were not today, this cannot be. So pay attention to these aspects:

- Do they manage to serve the entire flow of customers and determine how much you can get a potentially hungry contingent.

- Study the menu of competitors and determine which dishes are popular

- Also study the quality of products and customer service in competing establishments.

- Conduct a small survey on the street under the guise of sociological, to find out what people like more, what they lack.

Next, you need to take care of a good advertising campaign, which will also help open a diner. . This is a bright colorful sign, with an appetizingly chosen name for an institution that will be viewed from different sides of the street. You also need to install a sign on the sidewalk near the road, it is also called a pavement sign. Print a certain number of promotional flyers to distribute to people. In this way you will inform many people in direct and indirect ways.

If there are enterprises, government agencies, schools, dormitories, offices nearby, then leave, if possible, your flyers, or at least business cards, at the watch, checkpoints, reception.

Also provide comfort and good mood for your client. Comfort depends on the correct design of the internal environment of the room. The originality of interior refinement is another step towards the successful implementation of your business project. If you have problems with creative imagination, hire a specialist - a designer, provided that your financial limit can allow it. Alternatively, you can find a graduate of an art school, or technical school. The guys with pleasure and interest will develop a design for you - a project and much cheaper.

Seating and tables should be comfortable and not cause discomfort to the client. Build the color scheme of the room on the basis of nuanced tones, no sharp, contrasting transitions, very bright or dark colors. The visitor wants to eat calmly and relax a little, and not turn his head in different directions and think that he is annoyed.

For a tavern that will specialize only in chebureks or hot dogs, there will be enough tables - racks.

Now let's move on to the production equipment that you will need to work. If possible, never buy second-hand, often they get rid of it because it no longer holds water. To date, there are high-quality products of domestic manufacturers, it is much cheaper than imported, but not inferior to it. Of course, you can also rent if your budget is not very large. Renting looks more reliable than buying used

Here is a preliminary list of equipment. This does not mean that you will have to buy everything, the need for this or that depends on the type of your catering point:

— Ovens;

- Microwaves;

— Fryers;

— Donut machines;

– Electric or gas stoves;

— Showcases;

— Coffee makers;

- Pancakes;

— Refrigerators and freezers;

— Mixers;

- Juicers;

— Shelving;

- Chairs;

- Cash machine;

- Kitchen tools;

- Tableware;

— Overalls;

And now for the employees. Your catering will require from one to five employees. This number can change depending on the type of tavern, as well as popularity and your greed. The standard set of employees consists of:

- Seller - cashier (he is also an accountant);

— Dishwasher;

- Waiter;

- Cleaning woman;

In the window, fast food should whet your appetite just by looking at it. Approach the development of the menu closely, do not forget about your marketing research and a small sociological survey. Take into account all the shortcomings of your competitors, the wishes of your potential customers, so that they want not only to see, but also to eat at your place. But don't forget you open a diner – a fast food establishment where all the dishes are prepared quickly and eaten, just as quickly, or even on the go. Choose dishes for the menu that can be prepared quickly and at the same time with high quality. Because it’s unlikely that Uncle Sasha, a welder with Kui Iron, Tear Metal, will wait until you slaughter a chicken, bring it to a state of cooking and cook his favorite chicken broth, as well as Vasil Vasilich from the statistics department of the bank Dengi Vasi our happiness."

In theory, your menu should look like this:

- Soup (preferably several varieties);

- Second (several types);

— Salads

- Sandwiches and various quick snacks;

- Tea, coffee, juices ... - in short, all sorts of drinks.

As we all understand, food in these taverns are semi-finished products, but at the same time you should always pay attention to their quality, because the popularity of your tavern depends on it.

It is better to purchase products on a food base in terms of pricing and profitability of doing business. And one more nuance, the longer the delivery route, the more expensive it is. So, you need to look for bases or shops that will provide you with food, the closer to your catering.

But there is one more nuance, probably the most time-consuming and exhausting, before open a diner, this is paperwork and registration of a private enterprise. Consider these steps:

Stage #1 - Register your business activity.

Stage #2 - Choose a taxation system and register a cash register.

Stage 4 - Close communication with the sanitary and epidemiological station and obtaining permission to operate.

Stage #5 - Also, close communication with the state emergency service and obtaining permission.

Stage #5 - Hike to the local administration (city, district) and register a point of sale.

Stage #6 - This step in the event that you plan to sell tobacco products and alcohol, you must obtain a license to sell them.

Stage number 7 – Registration of a trademark, provided that you have the desire to do so.

Now let's look at the complete list of all the documents that you need to have after completing all the stages of processing and registering an PE:

— Production control program;

— Agreement on disinfestation and deratization;

– Sanitary epidemiological conclusion;

— Waste removal contract;

— Book of reviews and complaints;

— Contracts with dry cleaning and laundry;

– Purchase and sale or lease agreement;

– Permits from the State Ministry of Emergency Situations and the CEC;

- License for the right to trade in alcohol and tobacco products.

— Certificate of registration of private enterprise.

- Registration of a point of sale;

- Sanitary - epidemiological books of your employees.

- Charter of the enterprise and safety instructions (general and official).

To implement your project, you will need from 10,000 to 15,000 conventional units.

There is another option, this is a diner on wheels. To do this, you need to convert the car - a small truck, van, minibus trailer. To get started, buy a used car.

Install kitchen and refrigeration equipment, propane tanks. Divide the interior space into zones:

- Cooking area;

- Serving area;

- Food storage area.

Documents and registration are basically the same as for stationary points, of course, there are some differences;

– Registration of vehicles;

- Insurance.

All other documents and the system for processing your case are discussed above.

Otherwise, the principle of organization and development of the diner is the same and is described above in the article.

Business plan diner

An important aspect in business endeavors is a business plan. Let's expand on this concept. It is an instruction for step-by-step actions and the development of your small private business. It is provided to investors and authorities when registering a private enterprise and not only.

Its main tasks:

— building a strategy and tactics of development;

– determination of optimal goals in the commercial activities of the enterprise;

— Development of marketing policy;

— Creation and sale of products.

Consider the general diner business plan

lookout point

Includes information about the products that will be produced, the specifics of the enterprise, attracting financial investments

Point describing the establishment, private enterprise

Form of ownership, menu, legal and actual address,

Production point

It includes a project of a capital or non-capital building, which will house the institution, a design project. The equipment of the kitchen, the hall for clients, the number of employees and information about the costs of all this.

Point of financial settlements

Here are the costs for;

– Procurement and acquisition of equipment, products;

- Renting premises or building a new one;

— Payroll expenses for employees;

- The total cost of the expenditure for all items.

This is a brief indicative business plan for a diner.

Well, that's all for now, you can't specify all the nuances, because there are a lot of them, foreseen and not foreseen. We, future and beginning entrepreneurs, have opened the theory to you in simple words. We hope that our article will be very helpful in starting your own business. The main thing is to have a goal to strive for.