If you want to open an antique cafe from scratch in a small town, then before making your dream come true, you need to consider possible prospects and difficulties, assess the level of possible income and competition. A clearly drawn up business plan will not only save you from many mistakes, but will also become the key to success to a greater extent.

The very concept of “anti-cafe” appeared in Russia just a few years ago. For the first time, such an establishment was opened in Moscow. The concept is that when people come to a cafe, they pay not for the amount of food they eat, but for the time they spend in it. At the same time, the visitor himself can use all the benefits provided. Typically they include:

• networking area;
• play area;
• treats.

Over the course of several years, anti-cafes have become so popular that today similar establishments are opened not only in cities with a population of over a million, but also in the provinces.

The market in this area can be considered relatively free. But even in small towns there are more and more such establishments. There are also some difficulties in opening, because the entrepreneur needs not only to provide his guests with food and treats, but also to provide them with areas for leisure activities. Opening an anti-cafe from scratch in a big city can cost from 3,000,000 rubles. In small towns you can get by with 500,000 - 1,000,000 rubles.

Anyone, even a novice entrepreneur, evaluates the prospects of an idea from the point of view of whether such a business is profitable or not. Anticafe is an interesting and relevant business idea. The solvency of Russians has declined significantly in recent years. Many of them do not have the opportunity to go to restaurants and cafes. And an anti-cafe is a great option to spend time with friends without making a huge hole in the family budget.

The idea is also interesting because such establishments are universal. They are able to attract different segments of the population - from students to adults who decide to celebrate a holiday together.

The undoubted advantages of the anti-cafe include the following features:

1. a wide range of potential clients;
2. rapid development of loyalty among visitors;
3. relatively small investments (when compared with other catering formats);
4. low competition;
5. the ability to expand functionality (you can always add a computer room, karaoke, offer board games, organize full-fledged film screenings on the big screen).

Such a wide range of possibilities can be overwhelming for a new entrepreneur. Because of this, it will be difficult for him to understand where to start opening an anti-cafe and what important points to consider.

Opening options

If an entrepreneur does not know how to open an anti-cafe, then you can always get this information from the outside. You can do this in one of the following ways:

1. Study all the features yourself, draw up a business plan and work on it. This strategy is best chosen by those people who have at least minimal experience in entrepreneurship or have worked in the catering industry.
2. Purchase an anti-cafe franchise and act according to a ready-made plan. This is an ideal option for those taking their first steps in entrepreneurship. Of course, the initial costs may be higher, but the chances of success will increase significantly. The difficulty lies in finding a truly effective franchise. For example, you can start working under the brands New York Coffee, Time Club, and Tea Pei.

But even if you buy a franchise, the entrepreneur will have to assess the prospects for the future business. After all, the amount of profit received will depend on this.

Who will visit the anti-cafe?

Correctly identifying your target audience is the first step towards success. Anticafes are usually visited by people between the ages of 16 and 30. The main purpose of visitors may be:

• communication with friends and relatives;
• work (a cafe like this is an excellent alternative to working from home, where children and other family members are constantly distracted);
• Internet access;
• use of board games;
• meetings with partners, clients;
• holding entertainment events (birthdays, matinees, parties and theme evenings).

From this we can conclude that students, families with children, creative and business people, and self-employed citizens (freelancers) will most often visit anti-cafes. And who and in what quantity can be attracted depends on the availability of different zones and the capacity of the room.

Choosing the right premises increases profitability and profits. Anti-cafes should not be opened in residential areas. Usually young people prefer to relax in the city center. The presence of good transport links will be another plus.

The room itself must have an area of ​​at least 100 m2. It should be spacious and bright, cozy, so that you would like to spend time in it. Inside you need to provide a bar counter for taking orders, an entrance hall and a dressing room for guests, and a service room for staff. The hall itself cannot be ignored. It would be better if the anti-cafe has a large common area and additionally equipped rooms for leisure activities. They can have different directions. For example, you can provide the following rooms:

• karaoke;
• children's;
• gaming club;
• hookah bar;
• room for animals.

And the more such premises there are, the more visitors can be attracted and turned into regular customers.

Purchase of necessary equipment and inventory

To furnish the premises you will need furniture, electronics and various household appliances. Ideally, they will all be made in the same style. Having a cohesive concept will enhance the status of the establishment. You will also have to spend money on decor. Just renovating the interior can cost from 30,000 to 100,000 rubles. This includes wallpaper, lighting fixtures, and flooring. For furniture, you should definitely buy a bar counter.

For visitors, you should arrange a leisure area by purchasing:

1. sofas;
2. tables;
3. chairs;
4. poufs;
5. bean bags;
6. armchairs.

It’s not worth spending a lot of money on furniture, as it can quickly get ruined. It is better to buy affordable options, but with an attractive design. Comfort and softness will help make the room cozy and safe. The purchase of furniture alone can cost about 300,000 - 500,000 rubles.

If an entrepreneur wants to save money, he can try to purchase furniture from a warehouse or buy used furniture.

In the latter case, things should have a neat appearance. Furniture is not the only thing needed to set up an antique cafe.

Additionally, you will need to purchase equipment:

• fridge;
• electric kettles;
• microwaves;
• coffee maker;
• toaster.

If there are various leisure areas, you will have to think about their arrangement. For example, you may need chess, checkers, backgammon and other board games, soft toys and books for children. It is even possible to equip a reading room with a library, where visitors can bring their own books and read others’.

We must not forget about the safety of our visitors. In addition to entertainment, it is necessary to install video cameras, equip an alarm system and a panic button for the bartender or administrator.

Anticafe advertising

Interest in anti-cafes, especially at the initial stage, will depend on the effectiveness of advertising. Initially, you will have to budget 30,000 - 100,000 rubles from the budget for this. It is best to attract customers using the following promotion methods:

• distributing flyers and leaflets (it is best to do this in crowded places near the anti-cafe itself);
• posting advertisements;
• promotion on social networks;
• advertising on local radio;
• banners.

It is very important to have a channel to communicate with customers. This could be your own website or an active group on social networks. If your budget is sufficient, you can use both formats.

It is important to quickly answer user questions and promptly notify about upcoming evenings, promotions and discounts.

A system of bonuses and discounts will help attract regular customers. And on quiet days, you can hold promotions like “Bring two friends and don’t pay admission yourself.”

At its core, an anti-cafe is not a full-fledged catering outlet, which is why the attitude of the SES towards such establishments is more loyal. When registering, you must indicate OKVED code 92.51 - “Activities of libraries, archives, club-type institutions.”

When selling alcohol, you will have to first obtain a license. Otherwise, registration will be much easier. In any case, you will definitely need to obtain permission from the SES and fire service.

Financial results

It is the financial component that interests entrepreneurs the most. Investments in anti-cafes average 1,000,000 rubles. For cities with a population of over a million, this amount may be several times higher. Over time, you will need to buy new equipment and arrange rooms. As a result, the investment amount may increase to 1,500,000 rubles.

When calculating income, you should take into account:

1. number of visitors;
2. cost per hour;
3. operating hours of the establishment.

It is quite possible to make a profit of 350,000 rubles in a month. This amount can be increased by organizing interesting themed evenings, offering a wide range of services to clients.

The profitability of such a business is on average 30 - 40%. You can increase the figure by raising prices. But then you will have to provide more diverse services to your clients. Payback can vary from 6 to 18 months.

An anti-cafe is an interesting and profitable business idea that can bring an entrepreneur, with the right approach, a stable income.

Those who are interested in how to open an antique cafe can safely count on the high profitability and payback of this popular business.

♦ Capital investments in business: from 800,000 rubles.
♦ Payback period for an anti-cafe: from 12-16 months.

Various unusual options for the functioning of cafes have long been experimented around the world.

For example, in one of the establishments in Venice, you can order anything from the assortment, and pay for these dishes as much as you see fit.

However, it is believed that such an idea how to open an anti-cafe, came to the mind of a Muscovite, Ivan Mitin.

In fact, initially it had a slightly different name - free space.

But the essence of the business was exactly this: visitors pay only for the time spent in the anti-cafe, and not for the tea, coffee with cookies and used games/books.

This idea has found a great response among modern youth and not only.

Opening an anti-cafe is an ideal business for those who want to do something not only for profit, but also for the soul.

After all, there are no more comfortable and cozy establishments than time cafes.

Analysis of the current market situation

When organizing a business, you can focus on who was first.

Just 6 years ago, Ivan, together with his comrades, opened his first establishment, where visitors could spend time over a cup of tea and pay as much as they wanted.

The idea turned into a profitable business in 2011, when Mitin introduced a fixed fee per minute of time.

At the moment, the network of these establishments has grown to 7 anti-cafes, some of which Ivan managed to open in Ukraine.

Although the term “anti-cafe” itself was not introduced by the creator of this trend.

The business initiator himself used the “free space” mentioned above.

Anticafe was the name given to this concept by its competitors.

In total, there are currently about 10 anti-cafes operating in Moscow alone.

But considering how many people live in the capital, space for such a business is still free for many enthusiasts.

However, it is also worth understanding that the idea is no longer as original as it was several years ago.

If Tsiferblat was able to grow into a network using almost nothing but word of mouth at the initial stage of business, then others will have to try harder.

Is anti-cafe a business with a future?

The anti-café business definitely has a future!

But according to experts, the boom we are seeing now will gradually pass.

This means that entrepreneurs should take this into account when creating anti-cafes.

And expect in the future to surprise visitors with innovations and increasingly comfortable conditions, in order not just to open an anti-cafe, but to “stay afloat.”

Now this area of ​​​​business is popular, and there is little competition.

So entrepreneurs should seize the moment to open an anti-cafe business.

Especially considering the following business advantages:

• to open an anti-cafe you need many times fewer documents than to open a regular cafe;
• the business idea is original and allows you to realize yourself in a creative sense;
• the amount of capital investment can be called small;
• The payback period is very fast compared to other food establishments.

Choosing a room in which to open an anti-cafe

“The whole secret of business is to know something that no one else knows.”
Aristotle Onassis

Before you open an anti-cafe, you need to find a premises - this is obvious!

Theoretically, there will be no big differences from standard food establishments.

However, the idea of ​​an anti-cafe should be clearly separated from traditional conditions.

After all, this business develops under the auspices of originality.

Originality should also lie in the special design of the premises.

Often, novice entrepreneurs cope on their own, decorating the walls with various objects collected “from around the world.”

Or they invite familiar artists to paint the walls.

But not everyone is so lucky.

If there are no human resources, it is worth paying for the work of a professional designer.

It will help maintain a uniform style for the entire establishment.

Or vice versa - develop a special theme for each room.

The latter idea is preferable because it will allow different groups of visitors to be separated.

It is important that everyone can find their place.

If a person comes to quietly work on a project on a laptop, he will be disturbed by a noisy group of teenagers playing X-box.

You can divide the territory either by walls or by various screens and curtains.

This will not provide the necessary sound insulation, but it will still add comfort.

It is not necessary to open an anti-cafe exclusively in the city center.

It is important to find the main locations of the potential audience.

The main customer flows are observed in the central part.

But renting the building will not be cheap, which means it will affect the prices.

So it’s better to open an anti-cafe closer to the periphery, but close to educational institutions and business centers.

Please keep in mind when drawing up a business plan that the creative space of the anti-cafe can be safely used for exhibitions, lectures, and master classes.

Free up a room for these purposes, buy a projector or a drawing board.

This minimal preparation will allow you to increase your business income.

What equipment do you need to open an anti-cafe?

To open an anti-cafe, you will not need much equipment compared to a standard cafe.

Less attention is paid to the kitchen; there is often no need to hire a chef.

• microwave oven,
• coffee machine (for which you need to regularly purchase coffee),
• fridge,
• toaster,
• electric kettle.

Additionally, it is worth providing customers with tableware - regular or disposable (the latter option is preferable).

As for furniture, everything is even simpler here - a minimal kitchen set, a couple of chairs and a sink.

If the kitchen is furnished as a technical area, but the main rooms should be comfortable and fully equipped.

For furniture, you need to purchase sofas and armchairs (can be soft or inflatable), install a bar counter, and tables.

An additional important attribute is various lamps.

The number and format of the above elements will depend on the style of your establishment.

Don't forget about the entertainment elements of the anti-cafe!

You can’t do without a rack of books (moreover, you need to buy not the first ones that come to hand, but new, relevant, in-demand ones).

The book assortment can be diluted with magazines and comics.

Interactive entertainment can be represented by game consoles, DVDs with a selection of various films, even laptops or computers for general use.

The idea allows you to use many, many options.

So when planning, you need to start only from the topic and the budget that can be allocated to the business.

We are recruiting personnel to open an anti-cafe

An establishment such as an anti-cafe does not really need a large staff of employees.

But, contrary to popular belief, they should still be there.

And not just monitor the behavior of visitors, but also try to make their stay more comfortable.

Nevertheless, such a business still requires lower costs for paying wages to the team.

The approximate composition of the team looks like this:

• manager - his role is often performed by the initiator of the business;
• security guards – 2 people in shifts (often used by outsourcing companies);
• cleaning lady - they also often order the services of an invited person at an hourly rate;
• waiters - the duties are somewhat different from usual; the team requires 2-4 people for shift work.

Unlike ordinary cafes, the waiters in this one simply support the work of the establishment: they meet clients, help them navigate the rooms, inform about promotions and conditions of stay in the anti-cafe.

Their responsibilities also include opening and closing the cafe and preparing it for visitors.

How to promote an anti-cafe?

To promote an anti-cafe, almost the same methods are used as for a regular cafe.

But at the same time, you should not forget what original idea lies at the heart of the business and who the active target audience is.

• Creation of a website where all the basic information will be posted.
  It is not necessary to pay for the creation of a full-fledged portal; a one-page website is enough.
  The main thing is that it describes the concept of your anti-cafe, has a clear location map and a specified work schedule.
  It is important to update information about current promotions and special offers.
• Since the main audience of anti-cafes are students and freelancers, it is important to open personal pages for the establishment on popular social networks.
  Publish posts on Facebook, Vkontakte, Instagram - this will increase your audience significantly.
• Be sure to post information about your time cafe on city Internet portals.
  Also suitable for these purposes are “discount” services that collect information about all interesting offers and promotions.
• Print a batch of business cards before opening an anti-cafe, which should be left at nearby hostels, fitness centers, and educational institutions.
• In addition to a place for regular pastime of visitors, an anti-cafe can also become a territory for holding exhibitions, performances, and concerts.
  Agree on mutual cooperation with some event agency or creative team of organizers.
• Use the opportunity to collect a database of your visitors.
  For example, enter cumulative bonus cards. By collecting email or phone numbers, you can notify them about promotions and innovations, always staying “in the know.”

Financial calculation of business investments

It is believed that such a business is well suited for entrepreneurs who do not have a particularly large start-up capital to open something more serious.

Let's make a calculation table of financial investments in business to understand whether this is so.

One-time business costs to open an anti-cafe

Recurrent business costs

About what the work of the anti-cafe is based on,

How quickly will the idea of ​​opening an anti-cafe pay off?

The payback period for an anti-cafe will depend on the amount of initial investment in the business, as well as the chosen marketing policy.

On average, this period is 12 months.

The business will reach the break-even point at the moment when the time cafe monthly begins to bring in an amount greater than the cost of maintenance and promotion for the month.

So those who are curious, how to open an anti-cafe, can confidently count on high profitability and payback of the business.

But we must not forget that the idea itself is only a launching pad.

The speed of payback and success of the idea will depend only on the efforts invested in the business, as well as on management literacy.

Believe in yourself and be inspired by the successes of other people!

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Anyone who searches in RuNet or Internet for information about cafes in the “free space” format, since November 2014, has found the Wikipedia article Anticafe. With all its dictionary advantages, the article also has a micro-disadvantage: the “history” section of this article reports that the birthplace of anti-cafe as a business idea is Russia, the year of its appearance is 2010 (and the year of origin of the name “anti-cafe” is 2012), the main region This business format is currently widespread in the CIS countries.

In fact, clubs with hourly (per minute) payment and the opportunity to eat for free and use leisure items “within” this fee have existed for many centuries in the West, and in the East, and even in the Russian Empire. Actually, initially the word club (for example, the English Club in Moscow since 1770) meant a leisure establishment, albeit with a subscription fee for regular members, but also with entrance tickets (essentially for several hours) for rarely visiting or out-of-towners non-club visitors - those who want to not only dine in the company of pleasant people, but also read newspapers, magazines, books, play a game or two at the card table, and so on. Many literary cafes and art cafes, in particular in Paris, have been library-coffee houses with hourly rates, also for several centuries.

Another thing is that in the West and the Middle East, this format simply does not need special definitions - due to both the lack of strict state control over the catering business and the too little significance of expenses for coffee and cakes relative to a person’s monthly income. There, it is not too important for both the state and the visitors of coffee shops whether they pay “for five cups” or “for the time spent” - the main thing is that there is order and taxes are paid on time.

Whereas in countries with hyper-regulation and total control - like post-Soviet countries or China, as well as in countries with low incomes - the appearance of hourly wages in cafes looks like a revolution. This, obviously, made Russians confident that under the name “anti-cafe” they had recently invented something radically new, unprecedented anywhere else.

However, it does not matter who owns the inventive palm. The main thing is that it is in Ukraine and Russia, as well as their neighboring countries, that this format is experiencing a boom in popularity in the 2010s. And at the same time, the niche is far from being filled even in Kyiv, in megacities with a population of over a million, in the main resorts, not to mention other cities. Therefore, it is worth taking a closer look at the business prospects of this endeavor.

We calculate income

So, a similar format of an establishment with a low price for an hour of stay in it (25-60 hryvnia / 60-140 rubles / 1-2 dollars) attracts masses of visitors to the following target groups:

• Students, high school students who are more interested in doing homework in groups “with tea and cookies in any quantity,” with the possibility of interesting joint leisure after completing the task using the surrounding content of this cafe;
• Youth groups - both local and tourists, city guests - with low solvency: for whom 25-60 hryvnia per hour is cheaper than three cups of tea drunk during the same time in a regular cafe;
• Visitors who come mainly for the leisure properties of the anti-cafe - books, electronic media, board games - or for events, if the cafe management regularly organizes such. Among them may be bored teenagers, bored elderly people, managers, and entire corporate groups - in general, the widest audience.

And now the most interesting thing: here’s how a representative of the Mosigra company, which at one time owned an anti-cafe of the same name specializing in board games in St. Petersburg, spoke about the financial basis of the existence of this business:

“The cost of consumables for the check (drinks, snacks, disposable tableware) usually did not exceed 12%. The overall profitability, according to my estimates today, was about 20%.”

Let's take into account that a minute of stay in a St. Petersburg cafe cost 1 Russian ruble - but this was at a dollar exchange rate of 36 rubles - and therefore we will increase this price and all expenses for the current realities exactly twice. And then let’s clarify: for an hour, the average visitor to an anti-cafe similar to the mentioned St. Petersburg establishment pays 120 rubles (25 hryvnia). Of these, he “drinks and eats” for only 16 rubles (8 hryvnia) of cost. He uses the infrastructure, the labor of workers and contributions to the state from the anti-cafe for another 100 rubles (40 hryvnia).

And finally, 24 rubles (10 hryvnia) remain - this is how much each person per hour brings in operating profit to the establishment. True, the latter was considered without taking into account the need to recoup investments in furniture, board games, books and other surroundings, as well as in advertising. However, the design of such an establishment belongs to a deliberate economy class - let's say, we are talking about the “Ikea” format of furniture; all of this can easily be moved or sold by the owner when the establishment closes or remodels. And advertising often occurs through student, club and youth, word of mouth and marketing channels practically free of charge.

Let's take the calculations of the Mosigra representative as a given - and calculate the possible profit of the entire project, provided that it works 15 hours daily with a maximum attendance of 50 people and an average occupancy of 20 people all the time (the organizers of such clubs advise starting with an average occupancy of half or a third of the maximum).

So, we are talking about 24 rubles. * 20 people * 15 hours * 30 days = 216 thousand rubles (88,000 thousand hryvnia) or 3,400 dollars at the rate of 64 rubles per dollar.

We will definitely deduct from here a reserve of $500-700 monthly for force majeure (which does not happen monthly, but costs several thousand dollars at once - such as fines from fire and sanitary inspection or broken double-glazed windows in a rented premises). We will get a maximum of 2.5-3 thousand dollars in profit per month from a fairly large project.

Let's return to the fact that the operating expenses mentioned did not include advertising and marketing. If, in order to create a wave of attendance, it is extremely necessary to work closely on the latter on a high-cost basis - for example, $1000 per month - and also if you want to schedule the initial investment in repairs, furniture and surroundings (at least 18 thousand dollars per 180 square meters) for a payback period of 1-1.5 years (works out 1-1.5 thousand dollars per month) - only about 1000 dollars per month will remain from income.

The Mosigra representative, after discovering this fact, was categorical: “Is it possible to make money from an anti-cafe? Yes, it’s possible, but this is an extremely low-margin business, which means I don’t recommend it,” and closed the St. Petersburg establishment, since by Moscow standards the profit was too small.

However, we were talking about St. Petersburg - a city with high rental prices in areas near the city center, designed for 50 visitors (from 700 rubles per square meter per month or about 100-120 thousand rubles for a space of 120-180 square meters - let’s make a reservation that For club mini-cafes, office and apartment space is usually rented, and not more expensive purely retail space - because, by the way, the dishes used are disposable: the sanitary and epidemiological inspection has special requirements for cafe sinks). Probably, in less “pretentious” places, with the same price of staying in an anti-cafe, the profit could be higher than 25% of the visitor’s fee per hour.

In addition, in general, in other areas this balance of profitability (20%) and profitability (from $1000 per month) can be considered a promising investment - especially if you open a chain of anti-cafes right away or enter the market with large almost co-working-type establishments with the possibility of simultaneous accommodating 60-80 visitors.

But we will continue the calculations according to the St. Petersburg maximalist example - thus, somewhat overestimating the costs that a startup anti-cafe in a city with a lower rental price for the premises (or with the premises generally owned by the cafe owner) could incur.

We calculate expenses

Now let’s return to the infrastructure costs indicated by the Mosigra representative (let me remind you that we also multiplied them by two due to the fall in the ruble exchange rate) and check them for compliance with reality. These expenses must be at least 80 rubles* 20 people. *15 hours * 30 days = 720 thousand rubles per month.

Of these, rent with utilities, as we agreed, reaches 100-120 thousand rubles; let’s take the average amount of 110 thousand rubles.

“White” salary for seven employees - and this is exactly what the authors of business plans advise to keep in a mini-anti-café (2 shift bartenders-receptionists, director-marketing-advertiser in one person, accountant, 2 shift security guards, cleaning lady) at an average level of salaries along with taxes of 40 thousand rubles (of which only 30 thousand rubles, or about 7,500 hryvnia, on average, are received by employees) will amount to about 280 thousand rubles.

Taxes and deductions will amount to approximately a third of the turnover, which in our example is equal to approximately one million rubles per month - that is, we reserve about 330 thousand rubles for taxes.

Total: 330+280+110=720 thousand rubles. Everything came together. Operating expenses will reach approximately this amount (in Ukraine - 290 thousand hryvnia), unless, of course, you somehow minimize tax and rental payments.

Finally, it remains to be noted that the above situation irrefutably demonstrates: establishing an anti-cafe in a metropolis with borrowed (at interest) money does not at all look like an economically promising project. The net profit here is too close to zero (it is, rather, a social-image project, although self-sustaining, but not highly profitable). And credit interest will most likely kill the enterprise in the bud.

As for the funds necessary for a successful start, in addition to the mentioned 18-20 thousand dollars for repairs and surroundings, ideally you need to have a total amount of expenses for three months (if only because the rent for the premises is often taken immediately for the “first and last month). In our example, operating expenses for three months are 36-40 thousand dollars.

So, if you have 60 thousand of your own unborrowed dollars, you can already think about opening an anti-cafe in the metropolis. And the ideal minimum “leverage” for starting such a business would be a free amount of 80-100 thousand units of US currency.

In this article I will clearly show how to draw up a business plan using the example of opening an antique cafe. For a sample, I will give specific numbers and calculations

Greetings, dear readers! Alexander Berezhnov is with you.

Let me remind you that this instruction consists of 3 parts. If you haven’t read them yet, I recommend that you read them first: part 2.

According to the contents of the business plan, I will give an example of writing a business plan for opening an antique cafe in Stavropol. This establishment is already successfully operating in our city and is called time-cafe «Reality» . I myself have visited it more than once and held events there.

So, dear friends, from Part 2 we learned what sections of a business plan should look like and what questions the information contained in them should answer. Now, in accordance with our business plan points, we will open an anti-cafe.

I’ll say right away that there will be no description of the production plan here, since the anti-cafe is not engaged in production, but provides entertainment and leisure services.

1. Introductory part (summary)

General information about the project is presented in the form of a visual table below:

2. Description of goods and services

2.1. Establishment services

Time-cafe “Reality” will sell the time spent in the establishment at the rate of 1.5 rubles per minute. In exchange for this payment, the establishment will provide its visitors with:

1. Access to the use of educational and entertainment equipment:

• Books;
• Game console X-box;
• Laptop;
• Projector;
• Karaoke system.

2. Access to participation in training and entertainment events:

• Musical evenings;
• Dance evenings;
• English language courses;
• Public speaking courses.

In addition, every visitor to the establishment can use WI-FI Internet on the territory of the anti-cafe without restrictions, as well as drink tea and eat sweets provided by the establishment’s bar.

The ideal consumer of our anti-cafe services are people in the age group from 18 to 40 years old with an active lifestyle, with average income, without bad habits, who want to spend time profitably, receiving good emotions, new knowledge and skills. Our ideal consumer should spend at least 20 hours a month in the establishment. Thus, it will bring the establishment at least 1,800 rubles per month.

3. Market analysis and marketing strategy

3.1. Competitor analysis

In the market of the city of Stavropol there is currently one player in this segment - this is the anti-cafe "InTime". Currently, our competitor has 2 establishments in the city. One is geographically far from us. The second one is opening in our area, within a radius of 1 km, which poses a potential threat to Time-cafe “Reality”. Our competitor is promoted using the following methods:

• Groups on social networks;
• SMS distribution;
• Flyers and discount coupons;
• "Word of mouth."

3.2. Our tools for promoting and retaining clients

1. Direct sales

We will meet with potential “wholesale” clients and sell them corporate evenings and matinees in our anti-cafe. This tool for generating clients, in my opinion, should create stability in the establishment’s income. We plan to sell our services to schools, universities, interest clubs, public organizations, and small commercial firms.

The qualities outlined in the portrait of our ideal consumer largely coincide with the audience of social networks, primarily in terms of their age criterion. The most important thing is that working with an audience on social networks allows you to receive high-quality feedback from the consumer and quickly respond to their preferences.

3. Building partnerships with companies for organizing holidays and events

Our establishment can become a contractor for city companies specializing in corporate events, children's parties, theater shows, and so on.

If you offer such companies favorable terms of cooperation, you can significantly increase the sales volume of the establishment’s services.

4. Sale of subscriptions

Our anti-cafe will sell subscriptions for unlimited visits to the establishment at a price of 4,800 rubles. The validity period of the subscription is 1 month. This is the optimal price, but we understand that the client may not bring a single ruble of profit to the establishment. Selling subscriptions is more of a marketing ploy to increase loyalty to the anti-cafe and attract additional visitors through word of mouth.

5. Word of mouth

After carrying out the entire range of marketing activities, it is planned to launch a “viral marketing” strategy, for example, to create a legend about our establishment, which will be passed on by word of mouth and thus attract additional customers.

3.3. Seasonality of business

Our business is seasonal. The anti-cafe reaches its peak attendance in the cold season and, conversely, there are fewer visitors if the weather outside is favorable for walking and relaxing in nature. In this regard, we plan to focus on the establishment’s earnings during peak attendance, and in the warm season, the main task is not to make a loss.

4. Organizational plan

The planned organizational activities are presented below in table form:

5. Financial plan

Attention! In this part of the plan I will not describe in detail all the necessary equipment and inventory, the calculations will be schematic, and I have already written before how to carry them out correctly.

5.1. One-time costs

5.2. Recurring costs

5.3. Break even

Based on monthly recurring costs, our break-even point will be the moment when the establishment’s income is more than 100,000 rubles per month.

5.4. Payback period

The payback period is determined by the formula:

Formula

It is important to understand that this is a simplified formula. To use it, 2 conditions must be met:

1. Every month the establishment must sell 1,800 man-hours (an average of 30 people per day for 2 hours)
2. The establishment will reach the break-even point immediately after all one-time investments

Based on these data, let's solve a simple mathematical problem:

Given:

One-time costs = 800,000 rubles;

Monthly expense = RUB 100,000;

Find: Payback period - ?

Solution:

Payback period = One-time costs / Net profit per month

1) Calculate net profit per month

Net profit per month = Income per month - Expense per month;

Income per month = (Income per day) * 30 days = (30 people * 2 hours * 90 rub./hour) * 30 days = 162,000 rubles

Net profit per month = 162,000 rubles. - 100,000 rub. = 62,000 rubles

2) Calculate the payback period

Payback period = 800,000 rubles (one-time costs) / 62,000 rubles (net profit per month) = 13 months

6. Expected results and prospects (final part)

So, we can assume that with proper planning, competent management and perseverance, our project has every chance of success. However, the opening of an anti-cafe occurs during the warm season, which can negatively affect the establishment’s income.

Having tracked the dynamics of attendance at our anti-cafe, we can assume that if in the summer we manage to bring the establishment to the break-even point, then in the future it will most likely be profitable. After successfully operating an anti-cafe for a year, you can think about scaling the business by opening another cafe and so on.

Thus, we examined a model for writing a business plan for a small business and, using a practical example, analyzed its key sections. I repeat that for large projects it is better to turn to specialists to develop a business plan, because, as we know, the stingy pays twice.

Therefore, if you have a large multi-million dollar project, then it is better to pay a small part of this money to professionals who will write you a detailed and competent business plan than to lose your investment or part of it.

I wish everyone good luck in their business!