The Russian market is considered the most favorable for the sale of all kinds of products. Beginning businessmen are often interested in what the best-selling products are in Russia and whether they are bought around the world. Therefore, the article will present products that will be purchased in the Russian Federation and other countries.

Raw materials

It is easy to guess that the most sold goods on planet Earth are raw materials. They usually involve large transactions and, as a rule, the parties involved are large companies. The TOP best-selling raw materials products look like this:

1. Oil. It is considered an expensive product due to the high demand for final products. Crude oil is the world's most traded commodity.
2. Coffee. This is an ancient crop; it is grown in more than 70 countries around the world.
3. Natural gas. It is an important source of energy used for heating and electrification.
4. Gold. From ancient times to the present day, gold has been used as a currency (however, now it is not exchanged for essential goods, but funds are invested in it for resale and capital increase).
5. Copper. It is mainly used for trade purposes - now in the form of alloys, thousands of years ago - in its pure form.
6. Silver. It exists in nature in its pure form, mainly used for the manufacture of jewelry, devices, and is widely used in industry.
7. Sugar. Used by all people in everyday life.
8. Corn. Oddly enough, the eighth place of the most sold goods in the world is corn as the oldest crop on the planet.
9. Wheat. It is the main food product among grain crops.
10. Cotton. Its use is not only limited to clothing, paper and coffee filters - it is also used to make cosmetics, medicines, oil, fishing nets and fire hoses.

Other global sales products

But although raw materials are considered the most traded commodity in the world, the average office clerk will not buy a barrel of oil. Therefore, the most popular products are usually intended for entertainment, they are small and accessible to everyone, and they are also well advertised:

1. Rubik's cube. It was invented by the Hungarian sculptor and architect Erne Rubik in 1974. 6 years later, an American company bought the copyright for this toy and began producing it. Very quickly the puzzle became a worldwide sensation, which is why the cube has been considered a best-selling product for many years.
2. iPhone. This phone is considered the best-selling product even in Russia. In just 5 years, more than 290 million models were purchased worldwide.
3. "Harry Potter." The book first saw the world in the 90s of the last century and has not left bookstore shelves since then. The total profit from book sales was $8.1 billion.
4. "Thriller". Another top-selling product is Michael Jackson's Thriller album. In just a year after its release, it received 8 awards.
5. "Mario." This video game first appeared in 1981 and has been featured regularly in gaming products since then. Each copy sold over 1 million copies.
6. iPad. It was first seen by the world in 2010 and immediately became the best-selling product of the year.
7. "Star wars". In 2009, Avatar was recognized as the highest-grossing film; according to other sources, Gone with the Wind (1939) is considered the highest-grossing film. But if we take into account the category of “series”, then none of the existing ones can compare with “Star Wars”.
8. Toyota Corolla. No matter how strange it may sound, a car also made it into the list of best-selling products. Corolla has been on the market for more than forty years, and during this time more than 11 models have seen the world.
9. Lipitor. This drug is used to lower cholesterol levels in the body. The total profit from the sale of the drug is $126 billion.
10. PlayStation. The first model of this game console was released in 1995. After 5 years, consoles of the second and third generations - PS2 and PS3 - entered the market. Over the entire period, more than 310 million copies have been sold.

Successful investments

So, what is the best-selling product in Russia? As a rule, it all depends on the category. Beginning entrepreneurs usually work with several products, because with a large assortment it is very difficult to track the popularity of the product. If you choose only one direction, then later you can expand the line with related products. This trend brings good profits if you use the Internet space for implementation.

Also, when starting to work with sales, it is important to understand that during a crisis, the list of best-selling products in Russia will certainly change. This will especially affect the wealthy segments of the population, who will prefer to save money and begin to invest in things. Mainly in precious metals, real estate, art or antiques.

But since there is a priori no middle class in the country, and society is divided into two categories of people: some skim off the “cream”, others are below the poverty line. Due to this feature, goods for sale are usually selected. But here you also need to think: if you choose cheap products, you can quickly win an audience, but here there is a lot of competition from online platforms and more well-known organizations. As statistics show, the best-selling product in Russia in 2016 was gadgets, but it is almost impossible to grab your market share in this segment.

Clothing, shoes, accessories

It is this group that heads the top 10 best-selling products. The desire to express oneself and stand out is almost in the first place for a person. This group of goods will be in demand in any economic conditions. Despite the fact that people are accustomed to choosing things by trying on and by touch, today more and more buyers order the necessary goods via the Internet.

The Internet provides information regarding size, color, fabric composition, and there are also photographs showing the item from all sides. Although for a client buying a product online is a real pig in a poke, the buyer will never guess what exactly he will receive in reality. But in terms of searching, the Internet is very convenient.

The best-selling products on the Internet are clothing and shoes. According to statistical results, 12% of consumers buy goods in this category online. This is done mainly by women, and the most popular product is, of course, dresses.

Quadcopters, smartphones and accessories

Such aircraft were originally created for military purposes, but after a while they were enthusiastically used in everyday life and for entertainment. Marketers believe that the most profitable business in 2018 will be the drone trade. The demand for this product is growing all the time, so you can make a lot of money on resale. Apparently, people have already satisfied their need for smartphones and now want something new.

By the way, about smartphones. These gadgets have been the best-selling products on the Internet for several years now. This category includes any item whose cost exceeds $600 (34.5 thousand rubles). According to statistics on best-selling products, about 10% of Russian residents can afford to constantly change their mobile phones to new models.

Household appliances

Also among the 10 best-selling products on the Internet are household appliances. Even if we take into account the fact that most buyers are afraid to shop online, the demand for these products is growing every day. No matter how you look at it, the cost of household appliances in stores is much more expensive than on the Internet, even if you take into account delivery, you can save a decent amount.

Basically, people buy large household appliances from stores to preview them in person. Therefore, small household appliances such as an iron, kettle, blender, etc. are more popular. Beauty products are also popular in this product category: epilators, electric razors, curling irons, flat irons, etc.

Green tea and medicine

As for 2018, trading green tea will be a great idea. As statistics show, the average buyer is more and more focused on healthy eating (more precisely, on the fashion for healthy eating). In any case, green tea, like green coffee, is now very popular.

Recently, healthy nutritious products, in other words, detoxes, have become worthy competition for them. In first place are herbal teas and decoctions, in second place are detox juices. Despite the fact that many detoxes turn out to be fakes, the demand for them is not decreasing.

A healthy lifestyle is good, but medications are still more popular. No matter how you look at it, people will always get sick; there are pharmacies at literally every step in the country. When purchasing pharmaceutical products, the buyer is mainly guided by blind trust. Even dietary supplements and herbs, which do not always have a positive effect on the body, are in demand.

Books, toys, gifts

Even in an age when people have started using electronic devices to read books, regular paper copies are still in demand. Be that as it may, ease of use cannot overcome the desire to sniff the newly printed publication. According to statistics, the best-selling products on the Internet are books (this is if we take into account only online transactions). On websites, printed publications are much cheaper, and you can get good discounts.

Also, the modern buyer cannot do without toys and gifts. After all, every person has many relatives, friends and acquaintances, and no one has yet canceled holidays and the rules of good manners. In addition, there are now many services that can make a gift personalized, original and unique. And toys are popular among people of all ages.

Tickets

As strange as it may sound, the list of best-selling products online also includes tickets. If previously you had to go somewhere and stand in line, now you can purchase the required ticket without leaving your home: buy it, print it out and you’re done. True, novice businessmen should not focus on this segment of the market: not only is there pathologically high competition here, but they will also have to spend a lot of effort searching for potential partners.

Cosmetics and perfumes

These products were, are and will be popular. The peak of sales increases especially on the eve of the holidays. Cosmetics buyers are generally conservative; they will constantly choose a product that once suited them. So if you want to start a business in this area, then you can try your luck.

It is worth noting that profit will directly depend on the quality of the product and its advertising. Basically, well-known brands whose products have been tested by both time and experience can boast of a stable audience here. About 20% of buyers purchase cosmetics and perfumes online.

LEDs and furniture

Lighting devices powered by diodes can also be considered one of the best-selling products in Russia. At the end of 2017, the new product became a real breakthrough, because the use of this product for household purposes is considered more economical. LED lamps consume 3-4 times less electricity and last much longer than conventional lamps.

It may seem that only wealthy people buy furniture, but this is not at all true: it is popular among the entire population. They buy it not only during renovations, but also to simply update their home.

The East is a delicate matter

Buyer requests don't end there. Not so long ago, Russian residents mastered a site like Aliexpress, and in most cases prefer it to domestic online stores. Goods from China have long flooded the world market, but now buyers can order things, equipment, toys, cosmetics and all kinds of accessories directly from manufacturers and suppliers, rather than overpaying the cost of the seller’s markup. Statistics show that Russian residents order the following products on Aliexpress:

1. Tempered, protective glass for iPhone. This product takes first place in the ranking, and this is not a mistake: either everyone in the Russian Federation can afford an iPhone, or the glass is not very tempered.
2. Gel nail polish. The new fashion of modern girls obliges them to buy it.
3. Women's seamless cotton briefs. The top three are lingerie, and although buying it online is a dubious proposition, consumers don't think so.
4. Matte waterproof liquid lipstick.
5. Cosmetic sponge.
6. Metal headphones. They look stylish and sound good, it’s not for nothing that they made it into the top ten.
7. Purifying black mask. It appeared on the market in 2016 and immediately became popular.
8. Cotton blouse with buttons.
9. Warm women's leggings.
10. Silicone transparent case for iPhone.
11. Xiaomi fitness bracelet. Similar products from other manufacturers are many times more expensive, but so far there have been no complaints about this company. People buy products literally for nothing.
12. on a magnet or tape. Since they cost practically pennies, buyers from Russia do not miss the chance to decorate their home.
13. Balaclava hat. This is a hat that is pulled over the neck, and only the eyes and forehead are visible. But this product is seasonal, and its popularity was apparently inspired by modern fashion.
14. Lace bra with push-up effect.
15. LED waterproof flashlight. An irreplaceable and useful thing in every home.
16. Women's blouse with lace. Perhaps, women's clothing is the most popular product category on Aliexpress, so it appears more than once in the Top 20 most purchased products.
17. Silicone nibbler for feeding children. This is a special device designed for feeding babies fruits and berries.
18. Lithium battery charging module. The popularity of this product is questioned: according to statistics, 19,000 orders were made, but in fact, a rare buyer knows what it is and what it is eaten with.
19. Seeds of flowers, fruits and vegetables.
20. Faucet attachment to save water.

What is the world buying?

If you look at the situation with goods from Aliexpress in the world, the only thing that can be included in the Top most purchased products is women's clothing. It is equally actively purchased both in the Russian Federation and in other countries of the world. Abroad, people mainly focus on those goods that will be useful in the household or that are too expensive in their country. For example, in 2018, the most ordered items from Aliexpress abroad were baseball caps, sneakers, sweatshirts, vacuum food packers, quadcopters, 3D construction kits, silver rings, LED devices and brushes for cleaning car air conditioners.

Purchasing needs are different for each category of the population, some are ready to give their lives for a Rubik’s cube, while others can’t wait to get a smartphone case from China. Just a few decades ago it was possible to make a rating of the best-selling products, but today there can be a hundred or even more such ratings. The world is changing, and if before there wasn’t much to choose from, now the range of goods is too wide.

Runet marketers claim that the volume of goods purchased via the Internet is growing significantly every year. The work of existing online stores and other trading platforms has intensified. More and more users are becoming familiar with the opportunity to earn money by organization of new stores.

• Where did you buy the best-selling products online in 2019?
• How to Find Out Which Products Are Selling Best Online
• Conclusions

And this is quite natural, because over the last decade Internet technologies have become closer and more accessible. Almost any person in our country has the opportunity to go online and order what he likes there. Many people are too busy to go shopping - it’s easier for them to buy something on the Internet, especially since this can often be done in a couple of clicks, without leaving your seat or letting go of a cup of coffee. In addition, your online purchase will be delivered to any convenient location - often free of charge. So is it worth wasting time on tedious shopping if you can buy everything you need online? Online trading of goods is also beneficial for sellers, because in this way they significantly save on rent. This is why the number of online stores is constantly increasing.

Where did you buy the best-selling products online in 2019?

Most often, users make purchases through online stores. These include giants such as AliExpress and Amazon, as well as small and medium-sized online stores with a narrower specialization.

Significantly less often online purchases are made by:

• on online auctions;
• through various web message boards (for example - Avito);
• on other resources whose specialization is the sale of products or the provision of various services.

How to Find Out Which Products Are Selling Best Online

In fact, different services provide different data on the volume of online purchases, so it can be quite difficult to establish the truth. The market is constantly changing, and some segments of online commerce are growing faster than others.

If you want to find out how in demand a particular group of products is, you can check it using the Yandex Wordstat service. It does not show the number of purchases, but it clearly shows the number of search queries, that is, the number of potential buyers who are looking for this product on the Internet.

For example, for the query “Online Clothes” the service shows that more than 20 million people a month are looking for online stores, of which more than 1.3 million are looking specifically for online clothing stores.

But 25 thousand people search for air tickets online every month, and another 12 thousand want to buy cheap air tickets

Only 11 thousand people are looking for laptops on the Internet, but taking into account the fact that Yandex Wordstat generates more than 400 thousand user requests for the request “buy a laptop”, many of them will probably use the services of online stores

Another service that helps determine demand for a product or product category is called Google Trends. If you enter a position you are interested in into the search bar, it will show graphs of the popularity of this query through Google search, as well as other statistics.

True, this service does not show the exact number of search queries on a topic, but only determines the popularity of the query on a scale from 0 to 100

You can refine the request for your country and select a time period for analysis

You can also check popularity by region or city here

Google Trends also allows you to compare the popularity of two different queries.

With the help of Yandex Wordstat and Google Trends, you can determine which online trading niche is the most popular in your region, and perhaps open your own profitable online business. Remember that online shopping is constantly growing, so even small shop may well bring its owner a decent profit.

In 10th place - large household appliances

Large household appliances were not purchased online as actively in 2019, despite the lower prices offered here. As before, people are accustomed to making large purchases in ordinary specialized markets. The main reason is the high cost of purchase and its size. Buyers tend to buy expensive household appliances with clarification of all the nuances in detail, check the product before purchase for the absence of defects and the completeness of the product. In addition, in the supermarket you can consult with competent staff and ask questions about the operation of the product.

In 9th place - tickets

Slightly more often than large household appliances, Internet users bought tickets for various events and trips in 2019:

• concerts and shows;
• sporting events;
• cinema and theater;
• railway, car and air tickets.

Such purchasing methods helped many people save time on traveling and standing in queues. This method is quite convenient and practical.

In 8th place are cards for paying for services.

Best Selling Cards:

• replenishing accounts for mobile communications, cable and satellite TV, Internet providers;
• for payment for software;
• to pay for entertainment content of Internet services that sell applications for portable and mobile devices.

The convenience of using these services lies in the ability to make payments from home, sometimes without paying a fee.

In 7th place - clothes

The demand for purchasing clothes has increased; on the Internet you can find any samples, types, sizes of a wide variety of models. But still, for many it is still difficult to buy an item over the Internet exactly in size and without trying it on. Many people hesitate to buy because they doubt that it will fit.

However, this problem can be solved. Most online stores do not require advance payment - if you don’t like the item, you don’t have to take it or pay for it. In addition, the buyer has the opportunity to view product reviews left by other customers.

In 6th place - PO

Software is easier to buy than clothes, you don’t need to try it on, it suits everyone. Typically, the purchase of licensed software is made by commercial organizations, government agencies, and users who are concerned about the safety of their information.

The most popular were:

• Windows operating system;
• license for antivirus software;
• Microsoft Office application packages, etc.

In 5th place is a product group for children

These products are more versatile, making it much easier to buy them online. The selection of such products is huge, the prices are reasonable. Children's products are structured, which makes purchasing them much easier.

In 4th place - cosmetics and perfumes

The abundance of these goods does not leave women indifferent. In addition, the cost on the Internet is often lower than in retail, and the choice is wider. Making online shopping easier is the ability to read product reviews and reviews from professionals.

Perfume is bought less often and mostly from proven brands, since it is difficult to buy a new scent without using your sense of smell.

Download the free checklist 18 ideas for what you can sell on message boards right now

Top three sales leaders

Third place- for mobile devices: phones, smartphones and tablet computers. This is due to a large selection, reasonable prices, safe delivery and, very importantly, warranty obligations.

Second place occupied by laptops and their accessories. The benefits are the same as for mobile devices. In addition, while real electronics supermarkets may not have some models or components for them, the Internet always has everything and delivery is fast.

Top seller and the winner of the first place in the TOP of 2017 is electronics and small household appliances. These products are inexpensive, and the choice is huge: curling irons, irons, vacuum cleaners, hair dryers, meat grinders, scales, razors, etc.

• drones and quadcopters;
• LED lighting;
• hobby goods;
• spare parts and accessories for machines;
• green tea.

Although they are not included in the TOP, practice shows that you can make good money selling such goods online.

Conclusions

What makes a product the most purchased online?

1. Price - most often they buy products whose cost does not exceed $600.
2. Universal product qualities - a large segment of buyers can buy the same product (laptops, mobile devices, TVs, etc.).

There will be better purchases of household appliances as they are suitable for both men and women. Basically, this product does not depend on the age of the buyers, their build and other characteristics that make a person interested in purchasing any product.

What makes a product the most purchased online?

First of all, this is the price - most often they buy products whose cost does not exceed $600 (we recommend reading the article “ How to organize a business with China?».

In addition, the universal qualities of the product are important, when everyone can buy the same product, regardless of gender, age and place of residence. This category of goods includes laptops, mobile devices, TVs, etc.

Various fashion trends often make adjustments to online sales statistics. For example, spinners and hoverboards are now in fashion among the younger generation; Sometimes certain types of toys or other products for children come into fashion. If you “catch a trend” in time, you can also make money from this. But don’t forget that fashion is changeable, so your online store’s assortment should include not only fashionable new items, but also products that are in stable demand among the population.

According to marketing research, women buy more online than men, but this ratio may vary in different product categories. For example, electronics are more often purchased by men, while clothing and cosmetics are purchased by women. In addition, the fair half of humanity is more prone to impulse purchases and responds more strongly to attractive packaging and tempting slogans. For this reason, sellers often use various marketing ploys to convince women to purchase their product.

As a rule, online purchases are made by young people under the age of 35, living in large or medium-sized cities, with an average or low income. If you want to know more about online shopping, as well as other ways to make money online, go here: 50 ways to make money online

Increasingly, Russian citizens purchase the goods they need using the Internet. The best-selling product on the Internet in 2019 can be assessed according to various criteria ─ necessary to assess the market and demand, and properly build marketing.

Approximately 40% of Russian citizens made a purchase online at least once in six months of 2019. Every day there are more and more network users, which potentially increases the chance of effective sales through an online store. Experts note that the most active category of people in shopping is from 20 to 40 years old. Let’s consider how you can determine the saleability of a product on the Internet, which is what interests Russian citizens most in 2019.

The best-selling products on the Internet in 2019

There is no doubt that virtual sales are becoming popular; the best-selling product on the Internet in 2019 corresponds to marketing trends ─ in other words, ways to develop product advertising by business area. ACAR statistics for this year show that entrepreneurs invested the least in advertising their products in regional and federal print media, as well as banner advertising.

In addition to online advertising, business is also moving to the Internet, this is the opening of chain stores, a correctly selected assortment will give you successful trading, but for this you need to make a correct analysis of what interests users now.

According to statistics for the past months of this year, the most requested and purchased products via the Internet are:

It should be noted that there is no way to describe all the products that are asked on the Internet as the best-selling product on the Internet in 2019. There are certain criteria for specialists, how they are determined, but all the products presented above require analysis and properly structured marketing.

Focusing on wealthy people, you can offer luxury perfumes via the Internet; it will be cheaper than buying them in specialized salons. Nowadays the purchase of expensive jewelry is intensifying, it is like an investment in savings and protection against inflation.

Experts recommend that an entrepreneur who decides to start an electronic business pay attention to mid-priced products. The most popular products on the Internet are those that are cheap from the point of view of regular stores.

Specific sales conditions and the absence of certain business encumbrances make it possible to set the cost of goods below the market price, and the demand for household appliances, furniture, and tools is growing.

A timely response to the demand for a particular product in the e-commerce sales market is very useful and increases sales. It is advisable to monitor the Internet according to user demand in search of goods.

Always analyze the regional market, what is the most requested by the population in the city now, and you should never betray the customer’s trust in e-commerce.

There should always be excellent service, attention to the potential buyer, namely:

there should be feedback on the site;

It is advisable to make a free call within Russia to clarify the delivery time of the goods;

Always provide the service of a consultant.

What to sell in an e-store in 2019

What is the best-selling product on the Internet in 2019? This question interests many e-store owners. A novice entrepreneur is always concerned about the direction of online sales in popular niches. Experts advise that when a small online store is organized, sell in it what you understand more about, so finding the right product is the most important issue.

You must always remember that there is no absolute product that would 100% meet all requests and established after analyzing the work of many electronic stores and certain parameters. The meaning of identifying a successful product for sale cannot cover all sales ideas, but it does provide a certain direction for the search for a novice entrepreneur. Following the selection of the best-selling product according to the parameters presented below will help avoid the collapse of e-selling.

How to determine market potential

The volume of purchases of the selected product on the market should not be huge, just let it be sufficient; there is no need to use narrow sales niches. If you sell products to pregnant women, this is good, but a product for pregnant women involved in physical activity ─ this can lead to a shortage of buyers, which limits the volume of the sales market.

Let's consider: an electronic store sells luxury goods for men (watches, cufflinks) ─ a limited trade niche, but here you can find the target buyer with certain investments, since watches or cufflinks always attract men.

How can you determine the target buyer in a trade (the actual market volume), this is a tool for determining queries of both Yandex and Google. The search will help determine the number of people looking for your products, plus the real price of the product, then you can predict the number of potential buyers of your products.

How to identify competitors

When choosing the best-selling product on the Internet in 2019, you always need to identify competitors. Using a search tool, you can analyze competitors in the selected sales niche; when there are quite a lot of requests, this indicates that the market is responding to this product with demand. The main thing here, according to experts, is to properly attract attention to your store.

How can this be done? Using Wordstat, we determine the volume of potential sales, as well as which sites offer the same products. Experts recommend that after identifying competitors, look at how they conduct their product marketing, offer more favorable conditions, and intensify advertising for your store.

Parameters that determine sales success

Success in electronic sales is a timely response to fluctuations in demand. Let's consider what parameters will help determine the best-selling product, this:

The product you have chosen is in constant demand on the market, or is it a seasonal hobby.

It is necessary to analyze regional sales in regular stores of the selected product, if sold, then at what cost. By selling effective knife sharpeners, you may not get demand for them, since they can be easily bought in a nearby store, a person does not need to go online for this. You need to convince people to buy them from you: increase the range, functionality, reduce the cost.

What age is your potential buyer is also important when choosing a product. Teenage products will not always be sold due to the lack of electronic cards, but they are advanced Internet users, and when clothes are sold for people of “age,” there may be a problem with adapting the store, along the lines of simplification, so that everything is clear. It is necessary to provide hints on where to press and explanations of how to operate the buttons.

Determine your own markup for the product.

Real cost of goods in the region. It is important not to set the price above the possible sales level. Experts note that goods costing over 3 thousand rubles, as a rule, are examined more closely by buyers, this applies to explanations and answers to customer questions.

Is it possible to sell the selected product for sale by subscription? These are personal hygiene items, creams, and gels. The meaning of selling is to regularly sell your products to the same customers.

It is advisable to choose a product for sale in small sizes, so that you can arrange home delivery, but when the product size is large, this is difficult to do.

One of the factors for successfully choosing a product is its durability. It is better to refuse fragile and breakable goods, or pay careful attention to their packaging and delivery.

Seasonal demand will also help you decide on a successful choice of “selling product”; this should be done before the New Year holidays, and in the spring it is easier to sell products for the summer.

Determine the characteristics of your product, what it brings to the buyer, in what form it is bought to make work easier, reduce pain, or to gain beauty and pleasure.

The need to determine the turnover of the selected product. When you sell products that may become obsolete due to fashion trends, you need to purchase a certain quantity of it, otherwise it will sit in the warehouse.

The basis of an electronic store is the correct choice of goods. There are no products that are always sold perfectly, but by searching for products using criteria recommended by experts, you can reduce the risk of going bankrupt in your chosen sales niche.

How to attract customers' attention using marketing

Electronic sales attract the attention of large businessmen more; the most sold product on the Internet in 2019, after the analysis, is the one that was previously correctly advertised, including on network resources. Let's consider what trends in marketing make products popular in sales, these are:

Advertising your own resource on the Internet with a selling page. Experts say that more and more people are switching to mobile versions of the Internet, so it is important that your website is clearly visible on any device. The demand for the position at the top depends on this.

Advertising products using video clips on Internet resources: YouTube, Bing. Many people don’t want to read, they want to watch, and you need to use this, show how your products work, why they are useful, and convince them to make a purchase.

Having a database of email newsletters, you can make excellent advertising of your product with good product conversion. Expert advice is:

the use of animation attracts more attention; you can simply add simple but high-quality animation to the proposal letter;

come up with a product logo, correctly visualize your offer in the newsletter.

Trend in product sales by consumption niches

Every year the Internet attracts more people to make purchases; increased employment makes this shopping in demand. An important feature of online sales is the unlimited number of offers.

Using Internet tools, experts identified the most popular products and made the top ten most popular sales areas for the rest of 2019, this:

household appliances, which occupy the last, tenth place in this ranking due to their large size and the cost of delivering them to your home, this is interconnected;

Sales for events (concerts, plane tickets, trains) occupy a stable ninth place;

in eighth place in popularity for six months of this year were services that provide online network services;

the seventh place is occupied by the sale of clothes, many users prefer stores, where they can try them on;

sixth place is occupied by the purchase of various software by Russians;

children's products, a large assortment, are gaining sales and occupy fifth place;

beauty for women takes fourth place in sales this year, these are: cosmetics, perfumes, various brands, other women's products;

Today, to open your own online store, you no longer need special knowledge and experience. The number of suppliers is increasing and is not limited to China, and companies have appeared at the services of retailers that take on everything - from forming an assortment to packaging and sending parcels (the so-called).

It is not surprising that the number of people wanting to engage in e-commerce has increased. But not everyone can do this: out of 200,000 sites with signs of an online store, only 80 thousand have traffic of more than 20 people per day.

In this article, we analyzed the statistics of online stores based on research materials for 2015-2016 and collected the most revealing facts, knowledge of which will help you choose the right course when developing your online business.

Statistics on sales of goods in Russia and abroad - differences and features

The most noticeable difference between Russian retail and European and American retail is the disproportionately large number of sellers and buyers in Moscow compared to other regions. In the second half of 2016, the volume of the e-commerce market for Moscow was more than 60%.

Another difference is the large share of goods delivered by self-pickup. This phenomenon has at least two reasons: the insufficient development of delivery services, especially in the regions, and the buyer’s desire to save on delivery, especially if the check amount is small.

The next feature that researchers note when analyzing the online market is that cash payment for goods predominates in Russia.

In 2017, cash still reigns supreme.

Retailers should take this into account when choosing forms of payment. Your delivery service should have a well-established cash on delivery scheme, and the courier should be chosen taking into account the fact that he will have to deal with money, checks and invoices.

Rating of online stores - TOP 10 most successful

Giants of the e-commerce market, such as Ozone and Eldorado, have been occupying leading positions for several years now. There have been no new names added to the TOP 100 and even the TOP 200 online stores over the past two years.

We present the ten stores with the highest sales volumes in 2016. If you want to get closer to the leaders in profit, number of clients and other indicators, follow their example.

1. ULMART.RU - one-stop shop. Turnover - 36,800 million rubles per year. The number of orders per year is 7,360,000. The average bill is 5,000 rubles.

2. WILDBERRIES.RU - a store of clothing, shoes and accessories. Turnover - 32,800 million rubles per year. Number of orders per year - 17,000,000. Average bill - 1,900 rubles.

3. CITILINK.RU - one-stop shop. Turnover - 20,400 million rubles per year. Number of orders per year - 1,570,000. Average bill - 13,000 rubles.

4. MVIDEO.RU - equipment and electronics store. Turnover - 36,800 million rubles per year. Number of orders per year - 7,360,000. Average bill - 5,000 rubles.

5. EXIST.RU - auto parts store. Turnover - 17,300 million rubles per year. The number of orders per year is 6,650,000. The average bill is 2,600 rubles.

6. ELDORADO.RU - electronics and equipment store. Turnover - 16,900 million rubles per year. Number of orders per year - 2,090,000. Average bill - 8,100 rubles.

7. SVYAZNOY.RU - electronics and equipment store. Turnover - 16,700 million rubles per year. Number of orders per year - 1,720,000. Average bill - 9,400 rubles.

8. KUPIVIP.RU - a store of clothing, shoes and accessories. Turnover - 16,600 million rubles per year. Number of orders per year - 1,770,000. Average bill - 9,400 rubles.

9. OZON.RU - one-stop shop. Turnover - 15,200 million rubles per year. Number of orders per year - 5,180,000. Average bill - 2,900 rubles.

10. KOMUS.RU - office goods store. Turnover - 12,900 million rubles per year. Number of orders per year - 1,250,000. Average bill - 10,300 rubles.

These companies account for about 30% of the Internet commerce market in Russia.

When forming the rating, the average check amount, the number of orders per year, website usability, the quality of the mobile version of the store, and SEO optimization indicators are also taken into account.

Statistics of goods sold: what sells better on the Internet

According to data for 2014-2015, the best sellers on the Internet were household appliances (43% of orders), clothing and shoes (17% of orders), and auto parts (10% of orders).

Fragment of a study on online sales statistics for 2015.

Now the trend in traffic to different categories of online stores is “leveling out.” The above-mentioned leaders in demand are no longer developing so rapidly; they are being “caught up” by children’s goods, food products, products for animals, for construction and repair.

Research of online stores and their audience

We have previously published to their audiences as well. According to the results of a new survey at the end of 2016 among users over 18 years of age (1,600 people from 137 cities of the Russian Federation took part in the survey), only 38% of respondents do not intend to buy anything on the Internet. 14% of respondents do not yet have experience with online shopping, but want to try, 31% have already bought something a few times, 15% use the services of online stores regularly.

71% of respondents are residents of Moscow, 61% are people aged 18 to 24 years. 62% of respondents are people with a good income - they believe that they can afford to buy durable goods.

These data approximately coincide with the analytics of online stores - giants in their industries. They agree that more than 90% of the profit comes from residents of Moscow and the Moscow region aged 18 to 40 with an average income.

The Data Insight company conducted an analysis of the market for online stores and buyers. Based on the results of the study, the following conclusions were drawn:

34% of respondents buy goods online because it saves time.

28% choose to shop online because they can study product descriptions and make a choice without rushing.

22% prefer online for more affordable prices.

11% believe that on the Internet you can find new and rare goods that are not available online.

Make your online store in such a way as to save the buyer’s time, create an interesting assortment, write meaningful product descriptions, set attractive prices and implement loyalty programs. This way you are more likely to become popular with buyers.

Average conversion of an online store: top 10 most converting products

Conversion rates are influenced not only by the profitability of the offer, the quality of the site and the relevance of the audience. It is also necessary to take into account the specifics of the product - it determines the audience, the conditions under which the purchase decision is made, and other features that do not depend on advertising and sales managers.

Average conversion of online stores of different product groups according to the Online Store Base study:

Hobbies and handicrafts - 2.5%.

The most non-converting product groups were musical instruments (0.8%) and alcohol (0.6%).

Online trading forecasts: what to expect in the future

In 2016, the growth of online shoppers slowed down slightly compared to previous years. But market volumes continue to grow due to an increase in the frequency of purchases. People gain experience working with stores and online payments, they always have access to the Internet (almost everyone has a smartphone in their pocket), courier deliveries expand their geography and improve the quality of services.

Taking into account these favorable growth factors, we can make the following forecast for online trading statistics in Russia:

The key observation that online store analytics experts make is something like this: every year, changes in the e-commerce market are happening faster and faster. Therefore, it is important to monitor trends, think through your actions five steps ahead and take into account global growth trends, which will not stop soon.

A profitable business is a business that is built on the sale of high-margin goods or services. The offer must have high demand and maximum markup. High-margin products provide good profits. Margin is the profit made from the difference between the purchase price and the selling price. So, what goods are profitable to trade at retail? How to open a profitable business?

Markup on sales product

Profitable sales will not only help keep the company afloat, but will also bring good income. To make a profit, each seller must compile a list of the most in-demand and popular products, which are characterized by maximum demand and high markups. Today there are several types of margin: market, bank, share, investment. Market markup is used to sell goods.

As a rule, the markup on a product set by an entrepreneur can vary and be very high. Such markups are established due to the fact that there is no maximum threshold and no one controls them. But here you need to clearly understand that the product will not be bought at an inflated price. Typically, the standard markup on a product is set at around 40-50%, but there are products for which the margin can be about 1000%, but they will still be purchased.

Types of goods with different margins

To figure out which products have what margin, you first need to familiarize yourself with its types. By margin, products are of three types:

1. Low-margin goods. They are in great demand among consumers, but they can be purchased at any store. There is a markup of 10-20% on them. You can earn income from such a sale not due to large markups, but due to high turnover. Products of this type include personal hygiene products, baby food, and detergents. The actual cost of this type of product is very low.
2. Medium-margin goods. This group includes products that are not essential. Here the margin can be set a little higher. But they are sold much less often. These include electronics, building materials, household appliances, etc.
3. High-margin goods. Items that customers buy for special occasions or holidays. This category also includes branded products that connoisseurs cannot refuse.

When calculating the markup on a product, it is necessary to take into account the cost price, salaries of sellers, advertising costs, rental costs, take into account excess profits and set a minimum price.

Choosing a suitable niche

To sell effectively, you need to know and take into account all the nuances. When choosing a niche for a business, an entrepreneur should focus on certain points:

1. You need to choose a niche that is familiar and promising. It is better to choose a direction in which the businessman understands and knows the market.
2. To get a good income, the cost of the product should be small and the selling price should be high.
3. It is imperative to study the level of demand; this will allow you to find profitable high-margin products.
4. It is worth focusing on those products that will bring regular customers.
5. You should pay attention to the seasonality and location of the store (promotion is important for online stores).

Usually, when choosing a niche, they choose products that are in great demand and high-margin goods, or they settle on something that will always be in demand. For example, watches that synchronize with a mobile phone or fitness bracelets are very popular today. On the other hand, stable demand for Apple products can bring good profits. Therefore, a profitable business primarily depends on the correct choice of niche and accurate miscalculations.

What goods are profitable to trade at retail?

Since a new entrepreneur is usually limited in finances, he should carefully choose his niche and best-selling product. This will help in the future to bring your enterprise to a high level of profit.

Today trade is very developed. Shops or markets with a large selection open on every corner, where you can find goods for every taste. There is no need to exclude market trading from your list, since the market is the place where there is a lot of traffic, especially on holidays or weekends. There is an active sale of inexpensive goods here, since expensive products are simply not in demand.

A store is different from a market. It can be opened on the first floors of a residential building, in a large shopping center and in any other suitable premises. Typically, stores have low traffic, but targeted customers generate income. Here you can sell goods of different price categories. When opening a store, you need to determine the expected demand and need for goods from residents of the area. You need to offer exactly the product that is not available in this district.

The choice of retail product for a business depends on certain factors. But experts believe that with the right choice of retail outlet, food products are the most popular goods and a win-win business. Income from the sale of products will be available at any time of the year. The disadvantages are the short implementation period and high competition.

The sale of household chemicals is also a popular category of goods that have a long shelf life. Since this product is in great demand, you can also earn good money in this niche. A department can be opened in any store and sell household chemicals as related products.

A win-win retail option is shoes and apparel. But here you need to take into account the financial abilities of clients and the relevance of this product (fashion). In residential areas, sales will be low, but customers will become regulars. In large shopping centers the opposite is true. Here you can sell branded items at a large premium.

Don't forget about stationery. If you choose the right outlet, this business can bring good profits. Shops should be opened near educational institutions or offices. This niche is relevant and has no seasonality. The store can also offer additional services in the form of photocopying, printing documents or photographs, etc.

Another retail option is flowers. Today it is customary to give them with or without reason. Properly created bouquets can bring good money. When choosing a niche, this beautiful and pleasant type of business also deserves attention.

When choosing an assortment for sale, you should take into account the location of the outlet, the needs of the consumer, and the financial capabilities of the population. At the initial stage of implementation, any business needs a competent business plan.

Online store

Today it is very important to run your business on the Internet. An online store does not require premises or staff. This helps save money on rent, on employee salaries, and advertising on the Internet is much cheaper. Due to the fact that such a store is not geographically tied, business can be conducted throughout the country, sending goods by mail.

Which high-margin products for online trading should you choose? Nowadays there are many online platforms that offer a wide range of products. It is difficult for beginners to compete with the giants of online stores Amazon, AliExpress or Ozon, whose assortment begins with clothing and ends with precious jewelry. In order for an online business to bring in good money, you need to wisely choose a special niche and group of trading items.

You can sell everything in an online store, but first you need to choose 2-3 categories. If the products sell, then over time you can expand your range.

The most popular products in the online store

Having studied the market and demand in the Russian Federation, experts compiled a list of the most popular products on the Global Network. This will help you make your choice in a particular area at the initial stage. List of popular products:

• flowers, souvenirs, gifts;
• toys and goods for children;
• auto parts;
• clothes, bags, shoes;
• special equipment for sports and tourism, sportswear;
• home appliances;
• computers and their components;
• materials for construction and repair;
• household chemicals and personal care products;
• mobile phones and accessories;
• alcohol and food;
• medicines;
• animal products;
• jewelry, watches and costume jewelry.

When choosing an assortment, you need to understand that the greater the demand, the greater the competition. To take a worthy place among competitors, you need to carefully analyze each of the above categories.

To open an online store in a small town, you must take into account that the population here has a lower income than in a metropolis. In small towns the population is smaller, and the needs here are completely different. It should be taken into account that expensive goods will not be in demand. Customers will look for inexpensive but average quality products. Examples of goods for trade in a small town:

• inexpensive shoes and clothing;
• food products (except delicacies);
• used goods;
• cheap alcohol and cigarettes;
• auto parts;
• medicines at low prices.

These categories of goods will be in great demand in a small city. By creating an online business even in a small town, you can find regular customers, the main thing is to sell quality products and maintain your reputation.

High-margin goods from China

How to choose the right product that will bring profit? Purchasing goods from Chinese sites should be considered. Products should not be heavy or bulky, and you should also choose products that do not spoil. This will save money on shipping. For implementation, you can use social networks, one-page sites and online stores.

When choosing a product to sell, you need to think about what you can make a high markup on, what can recoup the costs spent and make a profit. Such products may be unremarkable, disposable, but will always be in demand. For example: plastic bags, plastic lids for jars, disposable hats, slippers, raincoats. They cost pennies and don’t take up much space, but they can bring good profits.

Purchasing goods during a crisis should be well thought out. At this moment, offering consumers cheap analogue goods from China can generate good income. Even if the quality is lower, the low price will be a pleasant bonus. Here it is important to find an assortment with a low price but good quality.

When searching for a suitable assortment, you need to analyze the market. Every day, global trends and fashion create new sought-after niches. Entering the market with this particular group of products will initially bring good income due to the lack of competitors.

How and where to look for Chinese goods

Today there are many popular Chinese websites where you can purchase goods. They sell retail and wholesale. Main sites:

1. GearBest - this site has Russian support. This is usually where the newest products appear.
2. AliExpress - this site is also available in Russian; a huge number of products are presented, including at low prices.
3. Alibaba.

Finding a high-margin product on AliExpress, for example, is quite simple. You just need to select the product category you are interested in and view the offers. You can turn on a filter to show only items under $1 or those that qualify for free shipping. Convenient little things for the home, T-shirts, unusual jewelry, interesting and original souvenirs will be in demand (spinners are popular now, a few months ago everyone was buying My Bottle water bottles, and a couple of years ago talking hamster toys “got off”).

All that remains is to purchase a batch of such goods, set your own price or use the dropshipping scheme. Such a product should be in demand in any case. The main thing is to find your niche, and then everything will go according to the proven scheme.

The most popular products in the Russian Federation for 2017

Today, during the economic crisis, newbies in business have many questions. What are the in-demand products in 2017? Which direction will bring income? These questions can be answered by analyzing the market, demand and competitors.

In 2017, experts advise selling cheap products. Products with average quality and low prices are now popular. The rating of high-margin goods for 2017 is presented by the following product groups:

1. Quadcopters and the necessary equipment for them. Now this product is at the peak of popularity. Quadcopters are used for aerial photography.
2. Mobile phones and additional gadgets (power bank, original headphones).
3. Household appliances.
4. Green teas. This business does not require large start-up capital, but is in great demand among consumers who lead a healthy lifestyle.
5. Products that cleanse the body. Today, herbal tinctures, detoxes, etc. are popular.
6. LED lamps. Every year the demand for such lamps is growing. They are economical and last a long time.
7. Books. Nowadays, many people prefer to read electronic literature, but printed publications also find their category of consumers. It is very convenient to buy books through online stores, since it is much cheaper there and you can read the annotation of the book you like.
8. Clothes and shoes.
9. Gift items and toys for children.
10. Cosmetics.

A modern businessman is obliged to build a strategy for his work, keeping up with the times. You need to be able to completely change your style in a moment of crisis and significant competition, to radically change direction.