How to open a construction company. Coursework: Business plan in construction

A ready-made business plan for a construction company that will help you calculate not only the costs of opening it, but also the estimated profit and payback period.

Capital investment in a construction company: 14,600,000 rubles
Payback period: 18-30 months
Profitability level: 25-30%

At any time, construction will be a demanded service, the demand for which is growing every year.

But, as in any other business, there are some nuances here, so at the first stage it is important to draw up a competent one.

And to compile this important document, you can use the services of experienced economists and lawyers, but it would still be more correct to try to understand all the points yourself.

Of course, it is necessary to turn to specialists, since the construction business, in addition to its profitability, is also characterized by high and rather tough competition, so the slightest mistake will cost you a lot of money.

Construction Company Business Plan: Project Planning

Any business plan for a construction company starts with planning.

At this stage, you need to decide on the goals and types of work that you will provide, as well as how you will promote your business in order to find customers.

Summary

And it will be about two and a half years.

But this period may well be reduced to one and a half years, if most of the orders fall on the spring and summer periods, when the population prefers to make repairs.

The approximate level of profitability is 25-30%.

But, unfortunately, in winter it can drop to 15%.

This is due to the fact that during this season the number of orders is reduced.

How to conduct a construction business correctly and what are the responsibilities of the owner of the company,

told in the video:

Risks and difficulties of the construction business


In addition to the financial calculations that you include in the business plan of the construction company, you need to calculate the possible risks.

So, these include:

  • high level of competition;
  • unqualified personnel and human factor;
  • rising prices for building materials and equipment;
  • lack of orders;
  • tricks of competitors.

The construction business is quite profitable, but at the same time a difficult business that requires enormous returns not only from the owner, but also from the workers themselves.

After all, it is their work that will determine whether customers are satisfied or not.

But still well crafted. construction company business plan is already half the key to success.

And then you can not only return the invested funds, but also increase them.

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The construction business is gaining momentum every year, which is associated with an increase in demand for housing and improved economic factors. Therefore, the business idea of ​​​​opening a construction company is relevant and can be implemented in fairly favorable conditions. We will talk about where to start and how to draw up a business plan for a construction company in this article.

In order to understand how profitable this direction is, let's analyze the prospects and relevance of this idea. What features does this business area take into account?

Investments, with proper planning, can pay off within a few months. And the development prospects for this industry are truly limitless.

In order to realize the idea of ​​​​opening a construction company, you can go in two directions:

  1. Buy a ready-made business.
  2. Create a company on your own.

The first option has its advantages due to the fact that you no longer need to spend time and money on registering a business, obtaining permits. Those who have encountered this bureaucratic red tape know firsthand how much this one takes time and effort.

Also an important point is the already selected personnel of the company, established sales channels.

But there are some drawbacks to this option as well. If the business was unprofitable, the wrong marketing technologies were implemented in it, then it will be difficult to bring the enterprise to the proper level of development. In this regard, it is much easier to create a company from the very beginning.

In addition, in the business of construction and repair services, the reputation of the company is very important. When purchasing a ready-made company, you will have to rely on the already created image of your predecessors. If it is not good enough, you will have to spend a lot of time, effort and money on promoting the company, creating a positive reputation, etc.

Pros and cons of business ideas

Despite the prospects for the development of this business, the idea itself has its pros and cons, which you should know before proceeding to the stage of implementing entrepreneurial activities.

Pros:

  • Small investment. In order to register a company, to purchase the necessary equipment, you do not need large investments. It is possible to develop and increase the turnover of the company already in the process of its implementation.
  • High demand. Today, this niche is one of the most sought after. Individuals and legal entities, small and large businesses need the services of professional builders. Therefore, with proper marketing planning and high quality of services provided, you can quickly reach the company's payback and good income.
  • The prospect of business development. Your company may not be limited by the geographical location of the city or region. With the right development, over time, you can open branches in other regions, which will allow you to reach a completely different level of business.
  • Possibility of making a good profit. Standard profitability, in the absence of force majeure situations, ranges from 50 to 70%.

Minuses:

  • High competition. This factor logically follows from the high demand. The higher the demand in the market, the greater the supply.
  • Financial risks associated with the unstable economic situation in the country.
  • Difficulty entering the market. Given the high competition, much attention will need to be paid to the stage of service promotion.

Employees play a big role in this business. It is from their qualifications and professionalism that the profit of the company will largely depend. When hiring employees, it is very important to analyze their experience, qualification level, possible development, etc.

With a good team and an experienced staff of builders, you will quickly be able to reach a high level of development and earn an excellent reputation in the city. A good option to start such a business is experience in other construction firms. This will allow you to see the situation from the inside, analyzing its strengths and weaknesses.

In addition, work as a subcontractor will teach you to understand the qualifications of personnel, the competent distribution of labor and material resources.

In what direction to develop?

Having decided to enter the market with a proposal to provide construction services, it is important to understand the target audience. This parameter allows you to determine not only competitive advantages, but also draw up a financial plan for the development of the company.

The construction business can be implemented in several directions:

  • provision of services in the field of civil construction, repair;
  • road construction;
  • industrial building construction.

Each of these areas will require a different amount of investment, staff, constituent documents, etc.

The main services of a construction company include the following types of work:

  • construction of houses;
  • repair of apartments;
  • dismantling and installation;
  • construction of garages, bathhouses, warehouses, etc.

Additionally, to increase income and expand the range of services, you can rent construction equipment, sell materials, train staff, etc.

As you can see, there are a lot of development prospects and opportunities for obtaining additional income for this type of business.

In order to implement this type of business, you must adhere to the following algorithm of actions:

  1. Determine the format of the company.
  2. Make a business plan.
  3. Preparation of registration documents.
  4. Company promotion and customer search.
  5. Project implementation.

The Importance of Writing a Business Plan

The stage of implementing a business idea is always preceded by the planning stage. Without a competent market analysis, competitive advantages, studying the target audience and strategic planning, it will not be possible to achieve the desired result.

All these aspects are prescribed in the business plan, and help to understand the direction of business development, taking into account the strengths and weaknesses of the project.

Competent planning will help to avoid mistakes, anticipate difficulties and calculate the point of profitability.

Also, having a ready-made business development plan, it will be easier to attract investors, business partners, justifying the feasibility and relevance of the idea.

organizational plan

Business registration

To open your own construction company, you will first need to obtain permission for the relevant type of activity and register a private enterprise.

Each construction company must have the following package of documents:

  • Certificate of state registration;
  • A document confirming tax registration;
  • company charter;
  • printing and statistical codes.

For companies providing specialized services to the business sector, industrial enterprises, road services, etc., it is necessary to additionally obtain the appropriate permit:

  • building permit;
  • license to carry out engineering work;
  • permission to design buildings and structures.

This type of activity requires obtaining several licenses.

One of the key documents is the SRO. This is an admission to the implementation of services associated with an increased risk.

If you do not plan to build buildings over three floors, then obtaining an SRO is not required.

Also, this document does not need to be drawn up if the activity is related to the construction of block houses with an area of ​​​​less than 1.5 thousand square meters. That is, for an ordinary construction company that will be engaged in the construction of private houses and finishing work, it is not necessary to obtain an SRO.

One of the biggest expenses in this business is the purchase of equipment.

Before making a list of the necessary equipment and machinery, determine the format of the business, the number of work shifts, etc.

If the initial investment does not allow you to fully purchase a professional set of equipment, tools and inventory, then you can resort to the leasing service.

Unlike a bank loan, this service allows you to use property on a long-term basis with the right to buy it. By the way, in the future, when business development is already at a high level, you yourself can provide rental or leasing services to other start-up companies.

No need to invest a lot of money in the purchase of equipment that you will need occasionally. It is much more profitable to pay a daily rent by taking equipment for a specific project.

For a large company that plans to engage in construction and repair work in the private sector, you will need the following list of equipment:

  • tap;
  • concrete mixers;
  • lift or CMU;
  • tools;
  • perforators;
  • chainsaws;
  • drills;
  • hammers;
  • special clothes for workers.

Without a qualified staff in this business, it is difficult to count on profitability and profitability. Therefore, the moment of search and selection of personnel must be given great attention.

In terms of their functional duties, the composition of the staff can vary significantly. It depends on the format of the activity, its specifics, etc.

Below we provide a standard set of employees for a construction company:

  • workers and builders;
  • foreman (foreman);
  • accountant;
  • Purchasing Manager;
  • Service Promotion and Customer Relations Manager
  • personnel inspector;
  • lawyer;
  • architect;
  • director.

The number of employees determines the scale of business activities.

If you plan to develop a business in the provision of finishing services, then you will have to increase the staff with more specialists in this field (plasterers, masons, plumbers, electricians, painters, carpenters, etc.).

In order to obtain a license for the provision of construction work, please note that at least 50% of the total number of builders must have a higher specialized education.

For effective productive work, it is important to provide workers with all the necessary tools and materials.

For the quality of services and in order to avoid production delays, it is important to systematically inspect equipment and inventory, check its serviceability and suitability for work.

Do not buy cheap equipment - this will reduce not only the productivity and quality of services, but also the profitability of the business, since large resources will have to be spent on repairing and replacing equipment.

Room selection

To work, you need a small office, where the administration, accountant, lawyer will be located. Keep in mind that during the implementation of the project, you will have to negotiate with customers, discuss projects.

Therefore, when choosing a room, consider that it has a place for a meeting room.

As for the location of the office, there are no special recommendations. You may not spend a lot of money on renting a room in the city center, but you need to take care of transport accessibility.

Marketing plan

To achieve profitability and a good income, it is very important to earn a positive reputation in this area and attract regular customers.

There are several options for attracting customers:

  • the beginning of development with the subsequent sale of apartments;
  • active advertising in the media, via the Internet;
  • participation in affiliate programs with hardware stores;
  • attracting customers after winning a government tender.

Be sure to create your own website, which will provide a complete list of services, a calculator for the cost of services, contact numbers for the administration, the possibility of consultation, etc.

A good website is a kind of business card, which indicates the high level of the company and its reliability.

Video. How to open a construction company from scratch

Financial plan

Here we present only a rough cost plan, since each firm, depending on the scale and geographical location, will require its own costs.

  • purchase of equipment - 1 million rubles;
  • advertising - 100 thousand rubles a month;
  • unforeseen expenses - 100 thousand rubles
  • staff salary (15 people) - 500 thousand rubles;
  • office rent - 50 thousand rubles.

And now let's calculate the payback of this project.

As a standard, in this area a good indicator is a profitability of 10-15%. If you reach this indicator after 5-6 months, this will indicate that all aspects (marketing, organization, planning) are built correctly.

With the deterioration of the economic situation in the country, businessmen note a decrease in profitability in this sector. To date, the average figure fluctuates between 7-9%.

Remember that profitability will directly depend on the qualifications of the staff, the number of customers and the amount of costs. If you do not reach the average planned indicator, then analyze which of the factors does not “work”.

Risks and Opportunities

At the planning stage, it is very important to perform a SWOT analysis, which will allow you to see the strengths and weaknesses of the project, threats and development opportunities.

The main risks of the construction business include:

  • high competition;
  • unqualified personnel;
  • lack of orders;
  • rising prices for building materials.

Take a close look at this list. There are things in it that you can't control. So, for example, a high level of competition and high prices for building materials is not in your area of ​​expertise. But as for the low level of staff qualifications, the lack of orders - these are the factors that you can influence.

That is why it is important to draw up a competent business plan, which will become a step-by-step guide and will allow you to clearly see the prospects for development, the size of the expected profit, and the profitability of the business.

Video. How to develop a construction company

Having studied the demand and specialization of the closest competitors, a novice entrepreneur must decide what types of activities his company will be engaged in.

Main construction areas:

  • Industrial
  • Road
  • civil

Each of the construction areas is divided into types of services:

  • Repair
  • Performance of a certain part of the work
  • Turnkey construction

With a small starting capital, a beginner should choose a narrow specialization:

  • Residential houses, cottages, baths
  • Garages, storage rooms
  • Public facilities
  • Industrial buildings

There are also additional directions. If you have resources, you can earn money by renting construction equipment. This service is related to staff training. By renting equipment, you can teach the client's staff how to operate it correctly.

Trade is not limited to the sale of building materials and equipment. With a design license, you will design buildings, sell them, and carry out construction work. It is possible to sell the project to another construction company.

A competent business plan for the development of an enterprise will help minimize losses, reduce risks and attract investments.


Main risks

Dependence on the season for the construction industry is a significant, but not decisive factor. In winter, repairs and other types of internal work can be carried out. The use of modern materials and working methods also reduces seasonal losses.

Despite the growing demand for the services of construction companies, competition in this area is very high. Experts recommend starting activities in small towns, not limited to one region. A good choice of specialization of the company is important. Look for a niche with high demand and great potential for development.

The quality of the work performed and the reliability of buildings largely depend on the materials. Try not to save on cheap building materials, sign contracts with reliable suppliers.


Location

The location in the central or business district is important for the company's office. You can rent or buy an apartment, office space in a large center or a separate building in a busy area, with high traffic and convenient transport interchange. In the office, the manager will work with clients. In the same place it is necessary to organize a separate room for an archive for storing documentation, including for completed projects.

To store equipment, transport, tools and improvised means, you can rent warehouse or production facilities on the outskirts of the city or in an industrial area. The cost of renting for at least six months should be included in the start-up costs of organizing a business.


Equipment

A complete set of equipment is not purchased even by the largest construction companies. Many machines are used only at a certain stage of work, once a year or several years. It is recommended that a start-up company limit itself to buying the most necessary tools and equipment. A common practice is the rental of specialized equipment for the relevant types of work. The need is to purchase a truck for transporting building materials and improvised means.

The office of the company is equipped with furniture that will ensure comfortable work of staff and communication with customers. Also, for the full operation of the office, you must purchase:

Computers.
- Telephone.
- Printer, copier, scanner.

If you need a certain set of expensive equipment for work all the time, or you plan to rent out equipment, consider purchasing machines on a leasing basis.

In general, about 10 million rubles should be planned for the purchase of frequently used equipment. Acquisition of construction tools and equipment - about 1 million rubles.


Personnel

The staffing depends on the chosen direction. The superintendent supervises the construction work. To work with clients and receive orders, you need to hire an office manager. The staff must have a person with an architect education.

The construction team for the implementation of turnkey projects should consist of full-time employees:

  • Plasterers
  • Painters
  • Plumbers
  • electricians

To perform types of work that require special qualifications and appropriate construction equipment, contracts are concluded with temporarily hired workers. These areas include:

  • Design
  • Drilling of the wells
  • Geological work
  • Delivery and lifting of goods
  • Work at high altitude
  • Design

On the terms of outsourcing, it is necessary to conclude agreements with companies specializing in accounting, legal support, and related work.

By expanding the scope of activities, you will increase the team and invite the necessary specialists from the list of temporary employees for permanent work.

Decent wages and strict requirements for employment are the main key to the success of a construction company. Do not look for universal masters, invite highly qualified employees in a narrow field. This will allow us to form a professional team capable of performing complex tasks, providing customers with timely and high-quality work.


Documents and licenses

The first steps to create a construction company:

  1. Registration in the tax office of an LLC or individual entrepreneur.
  2. Opening a personal bank account.
  3. Registration of a round seal and purchase of letterheads.

Since 2010, in order to carry out activities in the construction industry, a company needs to issue an SRO. But this requirement does not apply to all companies involved in construction. This status should not be confused with licensing, it does not apply to permits. Based on it, certain types of services associated with high risks are allowed:

Construction of buildings with a height of more than 3 floors.
- Building area over 1,500 m².
- Residential buildings with more than 10 balconies.
- Objects of high complexity.

If you are planning to build small houses for single family living, you are not going to engage in multi-storey construction, joining the SRO is not necessary.

Obtaining licenses and permits depends on the chosen area of ​​activity.

A building permit must be obtained regardless of the direction chosen. This document is issued by local governments, and the signature is put by the chief architect of the settlement and the head of the municipality.

Licensing is subject to:

  • Provision of services for the design of buildings and structures.
  • Implementation of engineering surveys.

It is better to entrust the execution of documents to a law firm specializing in the provision of such services. The cost of their assistance ranges from 3,000-4,000 rubles. For this amount, you are guaranteed strict compliance with legislative norms, which allows you to avoid troubles and litigation in the future, significant savings in time and effort on obtaining permits.


Profitability

The size of the starting capital for organizing the activities of a small construction company is about 12 million rubles. Under normal workload, the monthly profit is 1 million 300 thousand rubles. Subtracting current costs, payback can be expected in a year and a half. This is the average for successful companies. Features of the region of activity and the presence of competitors make serious adjustments to the calculation of the profitability of a construction company.

The period for reaching the first profits and profitability of the business depends on the chosen direction and the scale of the facility. A novice entrepreneur should provide for an option in which current expenses must be covered from start-up capital within six months.


Marketing

Collaborate with major contractors. Large-scale construction projects are entrusted to reliable and reputable companies that won the tender. To perform certain stages of work, a large developer enters into contracts with small firms. Participation in industry exhibitions, forums and cooperation with construction companies operating in other areas will allow us to receive large orders.

Reasonable discounts and high quality of completed projects will help solve the problem of seasonality and win the fight against competitors.


Summary

The main components of the success of a construction company are the qualifications of employees, reliable suppliers and partners, and a well-thought-out development strategy. Do not skimp on these items of expenditure, master innovative methods of work and try to meet the needs of customers as much as possible - all this will allow your company to become a leader in the chosen field.

The construction business is developing more and more actively every year. Trends in this industry can be safely called favorable. This is directly related to the fact that construction services have been, remain and will always be relevant. It does not matter what the economic situation is at the moment in the country. People will build at all times.

The importance of the business plan of a construction organization

Everyone knows that a well-written business plan is indispensable for successful business management. Planning will help you avoid many mistakes, anticipate some of the difficulties that may arise, calculate the business profitability threshold, determine how long you can return the invested funds, and calculate upcoming expenses. This important document will help to determine the main direction of work and the strategy of action.

Having a business plan for a construction company in your hands, it will be easier for you to negotiate with sponsors about investing their capital in your brainchild. Without attracting investments, it will not be easy for you. The investor must be sure that his funds are invested with a long-term perspective.

Only thanks to the example of a business plan for a construction company, you will be able to correctly navigate the structure of the market in which you are going to work and earn income.

The development of the construction business today

What are the features of the construction business? This is a very promising direction in order to implement a business idea in the construction industry. Starting investments can be recouped in record time.

To fulfill your dream and become the owner of a construction company, you can use two options:

  1. buy a ready-made company;
  2. create it yourself.

Buying an established company has many positive aspects. The main thing is that you do not have to waste your time on obtaining permits for opening. Another important factor is that you will have a team of professional workers ready for well-coordinated work. The last argument is the presence of a customer base. And this, you see, is a big plus. You will not need to look for the first customer and prove to him the viability of your new company.

Building a business from scratch is a troublesome and long-term business. But this option also has its advantages. One of them is that you do not need to be the owner of a large amount of money. To open, a small investment will be enough to register and purchase the necessary equipment.

It is worth knowing that the procedure for registering a construction company is a complex and troublesome process. It is possible to master all the way to the end only with the help of experienced legal consultants. When selecting personnel, special attention should be paid to their professionalism. The success of the enterprise will directly depend on this. If the initial capital is small, then you are unlikely to be able to deal with complex projects.

You may have to work as a subcontractor for some time. Only after you manage to earn some money and develop connections, you can offer yourself as a contractor.

It should not be forgotten that this business has one not very pleasant feature, namely: a long-term delay of large working capital in facilities that are under construction is possible. It is almost impossible to find a customer who will agree to make an advance payment for the purchase of materials, equipment rental or wages for workers. As a rule, payment is made only after the complete commissioning of the facility.

I would like to pay special attention to the great competition. It will be very difficult for a novice businessman to compete with eminent companies that have been operating in this industry for more than a dozen years. But there is also a way out of this situation. It is much more difficult to break through in large cities. But regional centers and medium-sized towns are a good field for your future activities. Large construction corporations do not conduct their business there. Profitability in these places will be much lower, but you will have more opportunity to get on your feet sooner.

According to analytical centers that analyze the construction market, this type of business does not lose its relevance and continues to develop at a rapid pace.

Goals and objectives of business in the construction industry

The goals and objectives that all construction companies without exception should set for themselves is the high-quality and reliable construction of buildings and structures of all levels and purposes. The organization involved in construction must carry out the entire range of construction and installation works within the time frame justified by the project and with the best value for money. In this case, you need to focus on the requirements of the customer and the status of the object.

The main goal that should be faced by the head of the company is to achieve a constant increase in the company's assets by increasing the volume of work.

The target audience is the end consumer. In order to get a good profit, you need to try to give people what they want. If you do your job "sleevelessly", you will soon lose all your customers.

Construction company registration and taxation

First you need to open a company and decide on registration. The best option is . You need to come up with a name for your company, decide on its location. In addition, you will need authorized capital and founders.

The following documents are required for registration:

  1. copies of the founders' passports;
  2. information about where the organization will be located;
  3. information about the type of activity;
  4. certificate of authorized capital and how it was received.

Construction is divided into civil, industrial and road, and before starting their activities, a separate permit must be obtained for each of the types.

The main tax levied on construction organizations is. Tax officials often conflict with developers on the following issues: understating the base that is taxed; tax on construction and installation works for personal needs; from the tax side - the use of inaccurate deductions.

Can be applied to small businesses. This system can be effective only if the reporting period of the organization does not exceed 15 million rubles, and the residual value of assets does not exceed 100 million rubles.

How to start a construction business?

Choose a room

To work, you will need to have an office space. In it you can meet with customers, store various documentation on completed projects. The main requirement for choosing a room is a convenient location and a minimum area.

We buy equipment and furniture

From furniture you will need a table and chairs for clients, office equipment. The list of necessary things includes: phone, computer, printer/scanner.

A small construction company is not able to provide itself with the necessary specialized equipment. In this case, you can use leasing - this is the same as renting. This will cost much less than buying new machinery and equipment.

We select personnel

Properly selected staff is half the success of your company. If the workers perform their duties with high quality, the image of the company will always be on top.

In order to minimize the cost of wages to employees, it is not necessary to hire all highly qualified specialists on a permanent basis. Some of them may perform their duties on a temporary basis. It can be surveyors, designers or drivers of special equipment.

You should start with no more than one team of 5 people. It must contain:

In addition, you cannot do without a competent foreman and office manager who will answer calls and build a client base.

We form a list of services

As you know, the field of activity of the construction business is multifaceted. It could be:

  1. large business in the construction of multi-storey buildings, cottage settlements, the construction of industrial facilities;
  2. medium-sized businesses can be based on the construction of private houses, the reconstruction of buildings and structures, the construction of local roads and landscaping;
  3. small businesses can only deal with finishing work, pouring foundations, landscaping, selling building materials in small shops and retail outlets, as well as producing materials at their own small industries.

From all of the above, we see that the development of the construction business has a lot of options. The main thing is not to make a mistake with the choice and accurately calculate your strength.

Financial plan

Approximate costing:

  1. 10 - 12 million rubles - for the purchase or rental of equipment. This amount includes expenses for exploration and design work;
  2. 1 million rubles - clothing for employees and the purchase of tools;
  3. 150 - 200 thousand rubles - entertainment expenses;
  4. 100 - 150,000 rubles - rent of office space;
  5. 100,000 rubles annually - advertising, etc.;
  6. salary for employees (based on 7 people) - 250 - 300 thousand rubles per month.

Total about 13,000,000 rubles. This amount can vary greatly depending on many factors.

Profitability and payback of the enterprise

The norm in construction is profitability with indicators of 10 - 15%. This can mean one thing: all levels of work - estimated, planned and actual - are built correctly.

At the moment, we can observe some downward trend in these indicators. They make up 7 - 9%. There is a slight decrease in profitability. The reason is as follows: the amount of overhead costs remains the same, while the price of building materials increases, and the wages of employees also increase.

In order to return the money invested as soon as possible, the owners of construction companies sometimes reduce the prices for their services. This leads to the fact that the cash flow decreases, and the profit decreases, hence the low profitability. In the provinces, these figures can be significantly higher than in the capital. Profitability directly depends on the qualifications of workers and the degree of their workload.

The payback period can be within 15 - 20 months. Do not forget that this business is seasonal, so work may be suspended in winter.

Advertising and finding new clients

For a newly created enterprise, building a customer base should be a priority. In advertising, you need to choose the right directions, for example:

  • announcements in local press and on the radio,
  • distribution of company brochures in business partner companies, hardware stores and real estate agencies,
  • active participation in tenders for the construction of various facilities.

We draw conclusions. The business plan of a repair and construction company shows that the construction business is complex, but at the same time very interesting and profitable. If you have the right amount of start-up capital, you have a strong desire to work and at the same time make a good profit, this job may be a good option for you.