Marlboro is a true tobacco classic. If you ask the average person about species famous cigarettes, then 90 out of 100 will name Marlboro. Well, maybe Camel too.

This product was made classic by the work of talented marketers and long time existence of the brand.

A very pleasant fact is that over the years of their existence, cigarettes have become no worse, and maybe only better.

But let's be more specific.

The packaging is traditionally excellent. As in Marlboro Red The pack has a nice design. It is closed tightly with the help of adhesive foil, which means that cigarettes will feel cozy in the pocket of a jacket or bag, just as the pocket with the bag will feel cozy. The tightness of the packaging allows the tobacco to remain in the pack; all cigarette brands could learn from this.

In terms of design, Gold is more bland than its classic companion. The Marlboro inscription is practically invisible on the packaging; it is strange that marketers did not discover such an offensive defect. The edges of the pack are rounded, I personally really like this, because the absence of sharp edges allows you to hold the pack in your hands with greater tactile comfort. But some may not like it.

Fortress

Tar: 6 mg/cig, Nicotine: 0.5 mg/cig, CO: 7 mg/cig

That is, the red and gold brands have the same strength, but the amount of resin is less.

Tobacco

Traditionally cool. You smoke and feel like an American cowboy who is about to go have a glass of scotch after a hard day at work. Most likely, this is not cardboard, but real tobacco. Feels very pleasant.

Filter

The filter is carbon, unlike the classic Marlboro. Decorated in white. All brands seem to have switched to white cigarettes, and although the classics reek of a subconscious fear of cheap tobacco, it is very sad that this tobacco brand is retreating for the sake of fashion. But in the case of Marlboro, it gives exceptional charm and the spirit of a classic tobacco empire.

Cigarettes do not leave a smell in your mouth, but for some reason your fingers begin to smell fiercely of smoke. I don't know what this is connected with.

These cigarettes are very harsh and masculine, they feel heavy and slight dizziness can appear quite quickly.

What is the difference between Marlboro Red and Marboro Gold? The difference is small: different filter and different level of resin. No more difference.

So, the cigarettes are quite pleasant. I don’t recommend smoking, as it is very harmful, but if you can’t help but smoke, then choose something of high quality.
But it's better not to smoke.

– the most recognizable brand not only in the tobacco market in the world. Its value in the world ranking allows it to be in twenty-sixth place, ahead of the world-famous companies Coca-Cola and Nike.

Not every tobacco manufacturer can boast such an interesting success story.

The history of the development of the company and the Marlboro brand serves as a good educational material on business development and marketing.

Marlboro cigarettes and their manufacturer

The owner of the Marlboro cigarette brand is one of the largest transnational tobacco companies International (PMI). Its main office is located in Switzerland in the city of Lausanne.

Not every tobacco product manufacturer can boast of such a long and interesting success story. When an unknown employee, Philip Morris, opened the first small tobacco shop on Bond Street in the capital of Great Britain back in 1847, he himself could not imagine how it would all end.

After his death, the company was given a new name: Philip Morris&Co., Ltd. William Curtis Thomson then became the owner. With the help of their business qualities, acquaintances among high-ranking officials, seeks permission to supply his products to the royal court.

Since 1902, the company has American owners. By the early twenties, the joint American and English company had a new emblem with a crown.

Now it is one of the most recognizable in the whole world; five years later, by 1924, the production of cigars under the Marlboro brand began at a factory in Virginia. Thus begins the journey of this famous brand.

The most interesting thing is that filter cigarettes were originally created for the fair sex. On the wave of emancipation, the company's owners hoped to make a good profit. However, their hopes were not justified.

To preserve the brand, we had to urgently change to another target audience. However, men refused to buy with a filter, as they did not want to become objects of ridicule.


Therefore, the best American advertising specialist Leo Burnett was tasked with forming a new view of the entire public on filter cigarettes. He coped with this task perfectly. The company has taken its place in the United States market.

To combat the established stereotype, he used male images representing brave, difficult, courageous professions: military men, sea captains, travelers. But the most successful image, which received the greatest success, was the image of the cowboy, the conqueror of the wild west, beloved by all Americans.

This was a time of enormous popularity in literature, cinema, and on television of stories about brave guys conquering the endless prairies. All that remains is to provide them with more than just a revolver. But also a pack of Marlboro.

After the release of the famous film “The Magnificent Seven,” the “Marlboro Man” appeared, which to this day represents Marlboro cigarettes.

In 1961, it received its current name - Philip Morris International began to develop the tobacco markets of other countries. A well-promoted brand and excellent reviews of its products have opened up wide opportunities for developing sales markets in other countries.

The main directions for promoting Marlboro brand cigarettes were: registration of various licensing agreements allowing the production of cigarettes, creation of new branches in many large cities.

For example, in 1963 the first branch opened on the European continent. By the early seventies, sales of Marlboro amounted to more than 113 billion units.

Since the mid-seventies of the last century, the development of the tobacco market of the Soviet Union began. During this period, Marlboro was produced under license by five tobacco factories.

The Soyuz-Apollo brand was specially developed. It was sold only on the domestic market. Twenty years later, the company began building factories in the countries of the former Soviet Union.

According to analysts of the company itself, by 2009 it was possible to reach a record sales volume of almost 870 billion cigarettes. This made it possible to make a profit of more than ten billion dollars.

These figures account for 15.6 percent of the total global tobacco market. Only due to the fact that the company has a high level of quality of its products, it manages to maintain such high economic indicators.

In today’s difficult conditions, when many countries around the world are actively fighting smoking, even at the legislative level, tobacco companies forced to develop new types of products, advertising methods and sales methods.

Modern technologies do not bypass the Marlboro brand. Starting in 2013, the development of electronic cigarettes began. According to open sources, the company will release new Reduced-Risk products. This will be a new brand, with the help of which it is planned to occupy its market segment.

Test for smokers

Main types of Marlboro cigarettes – nicotine and tar content

The highest quality tobacco has always been used in the production of Marlboro cigarettes. New technologies for the use of various additives are constantly being used to create different types.

The very first innovation is considered to be the use of so-called “ammonia technology”. This technology allowed the company to obtain its own unique taste, increase the burning time and the addictive power of these particular cigarettes.

In addition, various flavoring additives began to be added to tobacco. Back in 1966, the company released Marlboro Menthol. For that time it was truly a unique novelty.

The manufacturer did not stop there; a new line was prepared - light ones. The first new products were Marlboro Menthol Lights cigarettes.

To expand the range, Marlboro Mediem is introduced. After the introduction of a ban in the United States on the complete sale of so-called light cigarettes (“light”, “low-tar”, “mild” - these are the same variations on the theme “light, with a very low tar content”), Marlboro manufacturers had to change names of individual brands. This is how Gold and Silver appeared. They successfully replaced

Marlboro Light and Marlboro Ultra Light. In other countries where there is no such ban, cigarettes with mint additives are sold freely.

In 2010, the company's technologists released a new type onto the market. They were named Ice Boost, Ice Ball and Blue Fresh. They all have one thing in common.

A small capsule was inserted into the filter. Menthol oil is placed inside this capsule; when you crush it during smoking, you feel the effect of real “frosty freshness”.

Another new product from Marlboro is the developed pack. It was the Marlboro developers who proposed the hinged lid. This made it possible to improve the convenience of constant use of the pack. The effect of involuntary advertising has increased. It was possible to get a cigarette only by pulling out the pack for everyone to see.

According to the marketing department, the number of types of Marlboro cigarettes produced in all countries is about 30 unique flavors. They satisfy the requirements of a wide range of hobbyists.

The main line of cigarettes is presented in all countries where active sales are carried out. The company itself notes that the same brand of cigarettes, but produced in different countries, has its own special taste. Real cigarettes produced in the USA with their original taste are quite difficult to find outside of America.

The following are considered real Marlboro cigarettes:

1. Red Soft is true. They are the most popular and best-selling. For their production, only the highest quality tobacco is used without additives or flavorings.
2. Red contains 10 mg of tar and 0.8 mg of nicotine. The taste cannot be confused with any others.
3. 100S – high quality. Even the design of the pack itself remains the same - strict corporate brown tones.
4. 83mm eighty threes is a very small series in the Marlboro range. For their production, tobacco is selected in a special way, according to the methods of well-known company technologists.

Take the smoking test

Russian market – tastes and preferences

Based on the results of studies conducted among Russian smokers and analysis of their reviews, the list of the most popular cigarettes looks like this:

1. Winston cigarettes have held the first place for many years. They are chosen by 12.4% of Russian tobacco consumers.
2. Second place remains with the L&M brand. She has 8.9% of respondents.
3. Kent took third place. 7.8% of respondents gave their preference.
4. The fourth is retained by the Bond Street brand. Their adherents make up 6.3%
5. Fifth place goes to Marlboro. Their figure is 5.5%.

Despite different ratings, Marlboro cigarettes remain quite popular around the world. This popularity is ensured by: high level production technologies, wide range of types, diversity taste qualities, different levels of strength.

Each consumer chooses his own type. He relies on his own preferences in accordance with the characteristics offered.

Today, tobacco stores in Russia sell cigarettes produced in Russian tobacco factories and imported from other countries.


In trade you can find Marlboro products, which are represented by seven different types:

1. Filters – contains standard 0.8 mg of nicotine. The amount of resin content reaches 10 mg.
2. Mediem. It contains 0.6 mg of nicotine, 8 mg of tar.
3. Light. They have a reduced nicotine content, reaching 0.5 mg, and only 6 mg tar.
4. Ultra Light. Even lighter. Contains 0.4 mg of nicotine and only 4 mg of tar.
5. Crips Mint. With a distinctive taste. Contains nicotine 0.5 mg, tar 6 mg.
6. Fresh Mint. They contain 0.5 mg of nicotine and about 6 mg of tar.
7. Filter Plus. These are the lightest cigarettes presented on Russian market. They contain only 0.2% nicotine and only 3% tar.

The ability to satisfy the most demanding tastes of tobacco lovers allows the company to feel securely in the Russian market.

With button and capsule

The Marlboro tobacco brand offers types of cigarettes that change their taste at the request of the smoker.

"Marlboro Double Mix" - cigarettes with an amazing aroma and a pleasant aftertaste. Their uniqueness lies in the presence of 2 capsules. The filter has two buttons of the corresponding shades. The choice consists of 4 flavor options:

• menthol – press the blue button;
• fruit – press on the purple circle on the filter;
• menthol – fruit – press two buttons at once;
• classic tobacco – don’t touch anything on the filter, just smoke the cigarette.

The taste and integrity of the cigarettes is ensured by a completely sealed pack - after closing, the foil fits tightly to the package. The strength is not high - tar 5 mg, nicotine 0.4 mg.

A stylish tutu of black color combined with an insert of blue and blue blending into each other. purple. The name "Marlboro" is silver with an embossed effect. Above it is a glow in the shape of an arc. The buttons shimmer in the same shades and are shaped like an infinity symbol.

Marlboro Ice Boost is not just a tobacco product with a minty flavor, but a wave of icy freshness. The rich taste is provided by a capsule with menthol oil, enclosed in a filter. Pleasant taste you can feel it in your mouth even before you light it. The aroma is so frosty that it almost completely overpowers the smell of tobacco. After finishing smoking, you feel not the usual tobacco taste, but a pure mint aroma.

The location of the capsule in the filter is indicated by a green dot. In order to crush it, a small force is applied. The cigarettes have a comfortable strength - tar 7 mg, nicotine 0.4 mg.

The design is quite strict and eye-catching: the black background of the relief walls is set off by a diagonal small turquoise checkered pattern. The button resembles a simplified version of the “cardinal direction indicator”: a green ball against the background of two crossed blue arrows.

"Marlboro Ice Blast Crush" is a special type made using special technology. A ball called “Iceball” is placed in the upper part of the filter. It is designed to enhance the menthol flavor and add a cooling effect while smoking.

The tobacco product is not very strong. Tar content is 8 mg, nicotine – 0.5 mg.

The pack has a traditional insert for the brand at the top of the package, but this time blue with overflows. The main background is black, on top of which there is a kind of turquoise mesh. The button design is schematically similar to the one located on a pack of Marlboro Ice Boost.

“Marlboro Fuse Beyond” – there are 2 buttons on the filter, which, depending on your mood, can be pressed separately or together. Around each there are inscriptions:

• green – “Mintball” – gives a menthol aroma;
• blue – “Iceball” is responsible for icy freshness.

The classic logo on the white pack is presented with a holographic effect that shimmers in blue and green. The buttons are designed in the same style as on the Marlboro Double Mix. The difference lies in the color: they are colored to match the brand logo for this type of tobacco product. The strength of the cigarettes is moderate: tar 6 mg, nicotine 0.4 mg.

4.7 (94.67%) 15 votes

We say Marlboro, but we represent the whole country. A country with endless prairies and wild rivers. A country with a beautiful romantic name. A country where fearless cowboys live, capable of any madness.

Rarely does a brand manage to form such a clear picture in the consumer’s head. A picture that, despite all the harmfulness of the advertised product, forms a positive attitude towards the brand as a whole.

For several decades now, Marlboro cigarettes have been among the top ten most purchased cigarettes in the world. For a long time These cigarettes were the top sellers in the United States. They sing songs about them (the name of cigarettes is mentioned in Mylene Farmer’s track “California” and the Fort Minor group’s track “Cigarettes”, in the songs of the Russian group “Basta”, etc.) and even make films (“Harley Davidson and the Marlboro Man”) . Smoking Marlboro is fashionable and prestigious... At least that’s what thousands of fans of this brand of cigarettes thought several years ago. And although today Marlboro cigarettes are not the No. 1 cigarette brand, the demand for them is still very high.

Background of the company. Targeting the weaker sex

The year 1920 in the United States was marked by the victory of the suffragette movement. Fighting for gender equality in addition to the right to vote, women also received other purely male rights. One of these rights was the right to smoke, because before that smoking was an exclusively male prerogative. It is worth saying that at that time a smoking woman was looked at approximately the same way we would look at a child smoking today, and accordingly, no one had even thought about producing women’s cigarettes.

Philip Morris, the founder of Philip Morris International, realized faster than other entrepreneurs that this niche was free and decided to put the business on stream. This happened in 1924 - the year the Marlboro brand was founded. Thus, Philip Morris became one of the first companies to risk producing “ladies’” cigarettes.

In 1924, a woman smoking was nonsense. In order to somehow “soften” public censure, the Marlboro company equipped its cigarettes with a supposedly “safe” filter and launched an advertising campaign in which it convinced that Marlboro “Mild as May” women’s cigarettes are soft, like May.

Where did the name "Marlboro" come from? Philip Morris understood that the name of "ladies'" cigarettes should also be "ladies'." It should attract women no less than the product itself. At that time, one of the most popular figures in the political arena was Winston Churchill, who was often compared to the famous Earl of Marlborough, a talented diplomat and politician. It was in honor of the Earl of Marlborough that cigarettes got their name. And to make the name easier to understand, it was slightly trimmed, dropping the last 3 letters.

Change of course

In the 50s, a powerful anti-tobacco campaign began in the United States. Doctors “screamed” about the dangers of smoking and, lo and behold, for the first time in US history, tobacco consumption in the country fell sharply. True, there was one nuance: only cigarettes without a filter were considered harmful, and women’s cigarettes, i.e. cigarettes with a filter, for some reason were considered safe for health.

In any case, the demand for women's cigarettes has also decreased markedly. To stay afloat, something had to be solved. And the Philip Morris company made an unconventional decision for those times - to launch the production of filter cigarettes for men. It is worth clarifying that at that time men, even if they would like to smoke less harmful cigarettes with a filter, we still wouldn’t dare. A man smoking a cigarette with a filter... Then it seemed shameful and funny, the filter was considered a purely feminine “cigarette” attribute.

But it’s one thing to start producing filter cigarettes for men, and quite another to make them popular. Here simple advertising was not enough; something else was required. And Philip Morris has found the perfect solution. A decision that made her products an incredible success. In just one year, the Marlboro brand managed to climb to 4th place in the ranking of tobacco product sales in the United States (before that it was in last place and supplied less than 1% of cigarettes to the American market).

Secrets of success

What helped the Marlboro brand climb to the “cigarette Olympus”?

1. Flip top - a radically new packaging for cigarettes - a hard cardboard “box” rectangular shape convertible. It was the Marlboro company that made cigarette pack as we know it today. The new pack gave the company several advantages at once:

– it looked more fashionable and modern than the packs that existed before, and thereby attracted the attention of smokers;

– it was more convenient than the previous ones - thanks to the thick cardboard and special shape, the cigarettes did not wrinkle in it;

- and most importantly, it was impossible to take a cigarette out of it right in your pocket, and therefore every time the smoker had to take out a pack of Marlboro “into the world,” thereby demonstrating it to others.

2. New packaging design. The previous packaging was developed specifically for the female “audience”, while men required something more masculine. As a result, the pack radically changed its appearance, became, so to speak, more “courageous.” The main colors were red and white. To date, the color of a pack of Marlboro cigarettes has remained virtually unchanged.

3. Marlboro Cowboy. By and large, it was the “Marlboro cowboy” who helped the brand turn into a champion of the cigarette market. The successful advertising character was developed by Leo Burnett, a talented marketer and author of several popular advertising characters.

The Marlboro cowboy's main goal was to prove that real men can smoke filter cigarettes. The sight of a cowboy - a strong, fearless man with a Marlboro cigarette in his teeth - convinced absolutely everyone.

The second subtask is to convince smokers that the filter does not distort the “taste” of the cigarette. In one of his commercials, he stated: “The filter doesn’t get between you and the flavor.”

In addition to the cowboy, Leo Burnett offered Philip Morris several more advertising images (war correspondent, “ sea ​​dog", a high-rise builder), however, it was the image of a cowboy that they decided to take as the basis for the entire advertising campaign. They took it - and they were right - the handsome, daring, brave man was liked by both the male and female population. In addition, the image of the Marlboro cowboy appealed to people of different nationalities and skin tones. So, blacks and Spaniards accepted him as one of their own, because many of them really worked as cowboys. And to each of the white-skinned men, he somehow reminded him of himself (or they really wanted it), and the Marlboro cowboys were always portrayed by men with light skin.

The image of the cowboy was so successful and so strongly associated with the cigarettes themselves that when the advertising of tobacco products was banned in the United States in 1971, the cowboy continued to appear on screens in advertising for other products of the Philip Morris concern - he, as before, peered into the distance and, as always , was thoughtfully silent, that is, with his whole appearance he resembled a smoker who, while smoking, briefly seems to distance himself from those around him.

How do you become a Marlboro cowboy? Over the long history of the company, dozens of people have played the role of a Marlboro cowboy. At first, the Marlboro cowboy was played by professional actors, but this idea had to be abandoned very quickly - after all, some of them did not even know how to ride a horse. Therefore, the organizers of the advertising campaign came to the conclusion that it was necessary to involve real cowboys in the filming. One of the first “natural” cowboys was Clarence Haley Long, whose photo and story they saw in one of the issues of Life magazine. And Clarence ended up on the pages of the magazine absolutely by accident: one day he simply got out of his ranch in Texas to go shopping and was “caught” by a magazine photographer.

4. Special composition of tobacco. It was rumored that it was not only the cowboy who helped Marlboro cigarettes achieve such fame. According to unproven data, the composition of the cigarettes included ammonia plates, due to which the content of free nicotine in cigarettes did not decrease, despite the reduction in tar and nicotine in the tobacco composition. Smokers received the same effect from smoking “light” cigarettes as from smoking the strongest ones.

Legendary Marlboro brand: continuation of the story

In 1976, the documentary film “Death in the West” (original title - “Death in the West”) was shot. The main idea of ​​the film is a condemnation of the Marlboro advertising campaign. It showed people - former cowboys who starred in Marlboro commercials. At the time of filming, many of them were diagnosed with lung cancer. According to doctors, the cause of cancer could only be smoking, since all the cowboys lived in ecologically clean regions of the country and did not have other bad habits. Naturally, Philip Morris immediately sued and even won, forcing them to destroy all copies of the film. However, already in 1981, one of the copies nevertheless “surfaced” and was shown on one of the American channels.

The collapse of the Soviet Union resulted in a large abundance of Western products appearing on the Russian market. Among them, the first foreign tobacco products appeared. The quality of their production, the variety of tastes and brands is the reason that Russian brands of cigarettes have ceased to be in demand.

Today, any store offers more than thirty different types of tobacco products.

Previously, the ultimate dream was Marlboro cigarettes brought from abroad, or at worst, Bulgarian cigarettes, but now the showcases are full of variety

This area of ​​trade is one of those where company revenues exceed several billion per year. Despite the fact that many countries are beginning to ban smoking and are holding various anti-tobacco campaigns and events, the popularity of tobacco is not decreasing at all. The consumer continues to buy this product, despite its harm and destructive effects.

Such a wide demand has led to the fact that tobacco companies have staged a kind of race among themselves, the goal of which is to occupy a larger part of the market. The list of names of cigarettes produced today may consist of several hundred items. Some brands are just beginning to appear on store shelves, while others have been popular for more than two centuries.

The wide demand for tobacco products has led to manufacturers trying to reach every buyer. Conventionally, the production of tobacco products is divided into several classifications. First, let's answer the question of what types of cigarettes there are:

1. Strong– these varieties are preferred by men with a significant smoking history. High strength cigarettes are packaged in packs designed with red and black shades.
2. Lungs– these cigarettes are popular among young people and female smokers. The packaging design of this product has light colors.
3. Ultralight– cigarettes are popular among smokers who have just become “involved” and people who, for one reason or another, are trying to reduce their dose of tobacco consumption. The packaging design is made in gray or silver style.
4. Extra lungs– the packaging design is white.

In addition, tobacco products can be classified according to their cost. Most smokers divide all brands of cigarettes into the following classes:

• standard;
• thin;
• ultra-thin;
• without filter;
• tobacco products with flavored additives.

Standard cigarettes

This type of cigarette is also called King size. Such cigarettes are both light and high strength. The following countries are involved in the production of such tobacco products:

• Russia;
• Germany;
• France;
• England;
• Japan.

Cigarette brands from these producing countries are extremely popular all over the world. Many products produced by these countries become luxury products.

Many say that cigarette brands have remained the same, but the quality has deteriorated

All types of standard size cigarettes in alphabetical order:

0-9: 21st CENTURY.

A-C: AB, Arctic, Armada, Alliance, Barclay Bayron, BENSON&HEDGES GOLD, Black Devil, BT, BN Classico, Bonks, Botschafter, Brent, BS, Blackberry, Calume, Camel, Carbon Deluxe, Cherokee Dominicana blend, Chunghwa, Continent, Chesterfield, Coronas ,Cooper international.

D-F: Dakota, Dallas Davidoff, Davidoff ID Denim, Dimitrino Botschafter, Dimo, Djarum, Double Happiness, Dubao Night blue, EB, Dubliss, Elle, Embassy No. 1, Faberge, Flandreau Savage, Fortuna, FurongWang.

G-J: Galois's, GD, George Karelias and sons lights, Gitanes, Global, Gold Coast, Gold Prix, Golden Bear, Golden Deer, Golden Gate, Golden gor, GT BLACK SLIMS, H.Upmann, HB, HERENCIA, Jin ling, John Player Special Red.

K-M: Kent, Kronwerk, L&B, L&M, LARK, LD, LD Club, Lifa, Lucky Strike, Magna, Manitou, Marlboro, Marshal, Maxim, Maya, MM, Modern, Monte Carlo, More blue, Muratti.

N-P: Natural American Spirit Yellow, Naturals, Nat Sherman Classic, Navigator, Newport, NEXT, Nobel, Noblesse, North star, NZ sun, Opal, Pall Mall, Parker & Simpson, Parliament, Pepe, Philip Morris, Popular, President premium blue, Prestige .

R-T: R1, Rasputin, Reales, Redmond, Regal, Rex, Rich Aroma, Richmond, RICHMOND 1903, Sweet Smell, Rothmans, Route 66, RS blue, Sabotage, Saint George, Raison, Salsa, Samurai, Sensation, Shepherds' Hotel, Sheriff, Shuangxi, Silk cut, SMS, Sobranie, Sovereign, Springwater, Superkings, Surfside Mojito, TU-134, Taron, Tonino Lamborghini, Treasurer, Trend.

V-W: Viceroy, Victory, West, Wings, Winston, Wonder.

X-Z: XXX, Java Export, ZEST.

A-B: Arctic, "Balkan Star".

G-E: Donskoy Tabak, Friend, Druzhina, Dukat, Epsel-Mopsel.

J-I: Zhirinovsky, Itil, Golden Fleece, Golden Leaf, Golden Ring, Emperor, Inter.

K-M: Kazbek, Maxim, Crown, Space, Leningrad, Monomakh, Morshansk.

N-P: Our Brand, Nevo Tabak 125 years, Peter the Great, News, Optima, Pegasus, Smoke Break, Peter 1, Prima.

R-T: Rodopi, Rostov, Stalingrad, Rostov, RT, Samara, Samba, Soyuz Apollo, Sredets, Stolichnye, Stewardess, Tambov Wolf, Quiet Don, Three Kings, Troika.

U-Y: Fest, Java.

Thin tobacco products

Thin cigarettes were initially aimed at a female audience. This type of tobacco product has a medium strength. Often thin cigarettes are produced with the addition of various flavors. Cigarettes with menthol, coffee, chocolate or fruit additives are especially popular.

Cigarette brands such as Marlboro, Camel, Dunhill and Lucky Strike have almost gone out of fashion.

All types of thin-size tobacco products in alphabetical order:

A-C: Camel, Akhtamar, Continent, Alliance compact, Allure, Angelo Rubio, Bond, Armada export, Arte, Brent, Business class, Capri, Charme, Cloud 9, Compliment, Blooming.
D-F: Esse, Epique, Danibrand, Faberge, EVE, Estelle.
G-J: Glamor Amber, Jin ling, Imperial Classic, Hypnose.
K-M: Muratti, Kent HDs, L&M, LD Club, Kiss Organic, Maxim Compact, Merilyn, Modern, Lifa, More superslims blue.
N-P: Parliament Reserve 100, New Black Super Slims, Next in black, Play, Pall Mall, Parliament, Next Slims, Passport, Prestige.
R-T: Style, Richmond Collector's Edition, Richmond Superslim Cherry, Sweet Dreams, Route 66, Samurai, Solange, Treasurer.
V-W: West fusion, Victory, Vogue Super Slim Arome L'emotion, Winston, Winston XS micro, Winston XSence.
A-Z: Java Superslims.

Super thin tobacco products

All types of super thin cigarettes in alphabetical order:
A-C: Akhtamar, Angelo Rubio, Arte, Blooming, Alliance compact, Camel white, Continent.
D-M: Glamor Amber, Muratti, Kiss Organic, Kiss Superslims Energy, LD Club, Merilyn, Esse, More superslims blue, Hypnose.
N-Z: Next in black, Next Slims, Richmond Superslim Cherry, Victory, Play, Vogue Super Slim Arome L'emotion, West fusion, Pall Mall, Winston.

Legendary cigarettes

Despite such an impressive list of tobacco products, most of the brands presented above are not very popular. Smokers with several decades of experience are attached to certain brands. During the Soviet era, foreign cigarettes were smuggled into the country. Many people were trying to get their hands on a pack of rare “Lakistrike” or “Kemel”. It is the cigarettes of those times that can be called legendary for the Russian consumer.

Some brands of cigarettes, such as “Yava Zolotaya,” which everyone is accustomed to considering Russian, currently belong to Western tobacco companies

Viceroy

Product of the Anglo-American company British American Tobacco. The first pack of these cigarettes came off the assembly line in the thirty-sixth year of the last century. For more than eighty years, these cigarettes have been in great demand due to their inexpensive price.

Officially, these cigarettes appeared in Russia only in two thousand and five, but many were familiar with them long before that time. Today Viceroy is popular in more than fifty countries around the world. There is one legend associated with this tobacco product, which says that the “Weiss” part of the name refers to representatives of the royal dynasty.

Marlboro

American Marlboros are one of the brightest symbols of their country. The name alone associates many people with a cowboy from Western films. The production of these cigarettes is based on a special formula that allows you to reduce the level of tar and nicotine without harming the taste and strength. Cigarettes have become extremely popular in Russia. For many years, these cigarettes occupied the first places in the ratings among popular tobacco products.

Lucky Strike

Another American symbol that in the minds of many people evokes associations with “perestroika”. The history of these cigarettes goes back more than a hundred years since their production began. Lucky Strike is sold in almost every country, which makes this brand very popular.

The design, familiar to the eye, was developed in nineteen forty-two; before that, green tones predominated in the packaging colors. Ten years ago, North America stopped producing cigarettes due to prohibition.

Camel

Officially, these cigarettes appeared on the territory of the Russian Federation only in the ninety-second year of the last century. But Turkish tobacco from a Japanese manufacturer was popular before. Today Russia is in fifth place among the countries where this tobacco product is extremely popular.

Cigarettes have a pleasant aroma, but their price range is a little high.

Pall Mall

Pel Mel became a real symbol of the youth of the nineties. Pleasant taste, low price and excellent quality have led to the fact that these cigarettes are in great demand. There are more than five types of cigarettes under this brand in Russia. In addition, our country became the first to launch a line of ultra-thin cigarettes.

If you look at the Western practice of developing the tobacco business, you can see that the consumption of tobacco products is falling sharply

L&M

LM is rightfully the most popular cigarette in Russia. On the shelves you can find many variants of these cigarettes, differing in strength and with various aromatic additives. Unfortunately, many have already begun to forget what these cigarettes looked like in the early nineties. Ten years ago, the company rebranded, as a result of which the preparation technologies and packaging design changed.

Parliament

In the late nineties and early 2000s, people with high incomes could afford to smoke Parliament. These cigarettes still have a high price today, as they are positioned as luxury cigarettes.

Sovereign

Once upon a time, these cigarettes were the standard of tobacco products for the Russian consumer. Many valued them for their indescribable taste and increased strength. Today, when the market is crowded with various brands, these cigarettes have lost their relevance. Many who have tried them today say that it is a cheap tobacco, on par with non-filter cigarettes.

Chesterfield

"Chester" - cigarettes, the name for which was the place of their original production. This is the name of one of the counties in Virginia. The history of the tobacco factory began in the seventy-third year of the nineteenth century. Since those ancient times, both the cooking recipe and the format of the product produced have changed several times.

Sobranie

A true English product for high society. This “collection” comes in a rather exotic design, where each cigarette has a calligraphic signature. Cigarettes are popular among those people who can afford large financial expenses for using tobacco.

Rothmans

True English quality. This is exactly what the slogan from the advertisement, which was played on radio and TV for a long time, said. Cigarettes are less popular than others because they are produced abroad.

Now that everyone knows what cigarettes are, their types, shapes and classifications, choosing the right product is quite easy. But you must remember that using tobacco is harmful to your health and the health of others.

Brand: Marlboro

Brand launch year: 1924

Industry: tobacco industry

Products: cigarettes

Owning company: Philip Morris International

"Marlboro" (Marlboro) were born in 1924 as the first women's cigarettes. In former times, the very idea of ​​selling cigarettes to women was considered seditious, just as today it is to sell cigarettes to eight-year-old children. But with the advent of suffragettes (women who fought for universal suffrage) in the 1920s, the issue of equality came to a head - women wanted to have the same nasty habits as men (the issue of the dangers of smoking for health was not raised then).

Nevertheless, from a commercial point of view, this enterprise was risky. Advertising specialists went out of their way to prove that although smoking leads to yellowing of teeth, a bad odor, irreversible addiction, not to mention the appearance of a severe dry cough in the morning, women still remain feminine and gentle when smoking. Philip Morris decided that his company's cigarette brand should have a classic and noble name. At that time, Winston Churchill was very popular. He was said to be related to the Earl of Marlborough. Businessmen liked the sound of the word "Marlboro", but didn’t like its spelling - Marlborough. Then they simply removed the “extra” letters from the end of the word and placed it in a modified form on the packet.

In the 1920s, an advertising campaign "Marlboro" extolled the “femininity” of the new cigarettes. Was invited as the face of the brand hollywood star Mae West. A red ribbon was drawn on the end of the cigarette near the filter to hide the unattractive lipstick mark. This innovation was called a "charming addition" and was explained by the concern that the paper would not stick to the lips. Cigarettes "Marlboro", "...soft as the May breeze" ("Mild as May"), were specifically intended for "ladies whose discerning taste confirms the correctness of a man's judgment that "Marlboro"- this is an aristocrat among cigarettes..." The success of cigarettes was enough to keep them afloat, but nothing more.

Twenty years later, Philip Morris decided to “reposition” the brand to fill a market niche - now the main buyers were to be people who were afraid of dying from lung cancer, but still continued to smoke. There was a reason for this: in the early 1950s, scientists published research linking smoking to lung cancer. This was the same “shot on the spot” that tobacco companies had long feared. In 1953, cigarette consumption decreased in the United States for the first time in history.

Tobacco companies responded immediately. At first they adopted a strategy of denial: they claimed that the research was flawed, while at the same time insisting that their varieties were “safer” than other, more harmful varieties. Cigarettes without filters suffered the most. But filtered cigarettes were perceived by smokers as harmless. (At the time, it was a common belief that only women smoked filter cigarettes.) Many men would like to smoke filter cigarettes, but did not want to be ridiculed for switching to "ladies'" cigarettes.

Cigarette manufacturers have long resisted the temptation to offer filter cigarettes to men, in part because filters involve unpleasant and harmful smoke. But then a bright idea dawned on me: cigarettes with a filter are more profitable for the manufacturer - after all, the filter material is cheaper than tobacco of the same volume. In addition, the filter cleans tobacco smoke, which means you can use cheaper, low-grade tobacco.

And Philip Morris decided to do "Marlboro""sex reassignment surgery." To perform this “operation” they hired a “surgeon” from Chicago, advertising specialist Leo Burnett.

Burnett specialized in creating advertising characters such as the Jolly Green Giant, Morris the Cat, the Keebler Elves, Charilie the Tune. Starting to defeminize "Marlboro", he decided to use a series of “testosterone injections” - a series of images such as a seasoned sea captain, a heavyweight athlete, an adventurer, a war correspondent, a construction worker, etc. The first in this series was, of course, a cowboy. However, Philip Morris was unsatisfied with this project. He hired a team of researchers who brought an alarming result: no more than 3,000 professional cowboys remained in the United States. How can we then expect an ordinary office worker to identify with such an advertising character?

Burnett spoke a lot and convincingly, in the end he managed to break the stubbornness of the administrators: he got the go-ahead for the cowboy. Advertising campaign was successful. For one year of cigarettes "Marlboro" moved from last place (they previously occupied less than 1% of the market) to fourth, getting into the list of “champion cigarettes”.

In addition, a new pack Malrboro It also became a packaging sensation - this particular brand of cigarettes began to be produced in what later became the standard “Flip-top” packaging - a hard cardboard pencil case with a hinged lid. Such packaging was both purely practical (the cigarettes did not wrinkle) and of enormous marketing significance - now the smoker had to show the pack to others every time he was going to smoke, because opening the “flip-top” in his pocket was inconvenient.

The logo is one of the key decisions in the “gender reassignment” operation Marlboro. Along with the acquired image of brutal cigarettes for real men, the brand also got rid of excessive aristocracy in the image. Initially, in the era of “feminine” character, associations with the surname of the Duke of Marlborough were required - now it was necessary to get rid of aristocratic effeminacy.

Designer Frank Gianninoto developed a new tutu for Marlboro, not devoid of masculinity: the white color here, like an arrow, pierced the red.

The first group of “cowboys” invited to shoot were professional fashion models, none of whom had any idea which side to approach the horse from. They were replaced by empty ringers, at which one could only laugh: imagine a man in blue, sun-bleached jeans, cowboy boots, scuffed in places and... with spurs upside down! In the end advertising agency I had to look for real cowboys in Texas and Montana.

In 1955, the agency decided to add a trademark tattoo to the cowboy's arm. One of the sitters later recalled that before filming, he was put on makeup for three minutes, and the tattoo was applied for three hours. In 1962, Burnett's agency purchased the rights to the script for The Magnificent Seven and added the words for television advertising: "Come where the true flavor of America is, come to the country "Marlboro"!"

Since then "man Marlborough" has taken a strong place among the most successful advertising images, and cigarettes have been at the top of the best-selling images for many years. When the government banned tobacco advertising in 1971, the cowboy switched to advertising other products - after all, he never said anything. He continued to peer into the distance with the expression of a superman confident in his abilities, and this is precisely the expression most characteristic of smokers when they are silent.

It looks like everyone loved the cowboy. This image turned out to be equally attractive to women and men. And also for blacks and Hispanics. Interestingly, although many real cowboys were black or of Spanish descent, all "people Marlborough" - white.

Meanwhile, real cowboys periodically puzzled the company by dying from smoking-related diseases. There is reason to believe that the influence of "man Marlborough"will weaken over time. In 1993, due to declining demand for cigarettes, Philip Morris for the first time reduced the price of "Marlboro" and began using advertising that depicted not a cowboy, but a group of adventurers. Buyers were encouraged to accumulate coupons included in the packs to receive a prize. Logo Marlborough will probably soon be used on sports equipment (although it would be more practical - on oxygen cushions, wheelchairs and hospital beds).