Cigarettes Esse. Esse cigarettes - a product from South Korea Where esse blue cigarettes were produced

Esse cigarettes is the most famous brand of the Korea Tomorrow & Global concern.
Back in 2003, the South Korean tobacco company KT&G began to conquer the vastness of the Russian market and still occupies a major position in the production of women's cigarettes.
This is due to the fact that the types of products and their tastes provide a wide choice for the fair half of humanity.

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Esse cigarettes - the formation of a corporation

The primary incentive for the development of Asian tobacco companies is the population of Asian countries, who actively consume their products. A significant market share rightfully belongs to a company from South Korea – Korea Tomorrow & Global. The concern's products contain more than 100 brands and varieties of products.

KT&G orders the best types of tobacco from all over the world for its products. The main part of the products consists of tobacco collected from its plantations, providing a stable supply of raw materials for up to 2 years.

Even some of the grander tobacco concerns are limited by these options. To maintain and develop high quality crops, unique fertilizers are developed, and attention is paid to attracting talented professionals in the agricultural industry.

Cigarettes from this company have been popular on the market since the last century. The variety of the line is amazing; the most outstanding are the Esse brand products.

At the origins of its creation were 3 types of products:

  • Regular Esse;
  • Light;
  • Field.

As development progresses, the types of famous Korean cigarettes increase. New tastes are appearing and the range of flavors is expanding.

The manufacturer puts on the market products full of unusual ideas and bold solutions. Presenting the public with original tastes and unique aromas.

Test for smokers

Exclusivity of the Korean brand

The Esse family is distinguished by unique brand characteristics that can be used to distinguish it from products from other manufacturers.

All components of the product contain characteristic features:

  • Visible and inner side of the package, text;
  • Brand format;
  • Unique composition of tobacco products.

Manufacturers indicate on the packaging rounded data on the amount of nicotine in the product. The company, which originated in South Korea, strictly monitors accuracy, so numbers are indicated up to 2 decimal places.

The packaging is produced by combining parts of shells of different colors and then coating the structure with varnish. An integral part is holographic embossing, covering both the visible side of the pack and the inner foil. The colored smoke depicted on the pack was preceded by an image of flowers.

The shape of these products is longer than standard cigarettes. Esse Golden Leaf cigarettes, exported to many countries, are recognized as the thinnest in the world. An additional difference is the image with the inscription on the filter.

The amount of nicotine and nicotine resins characterizes the strength of the product. But the Korean concern minimized these indicators, emphasizing its focus on the female audience. The range of nicotine use is from 0.25 to 0.65 mg, nicotine resin from 2.5 to 7 mg.

Esse cigarettes instantly gained popularity among the female population. After all, they initially broke stereotypes by creating the first cigarettes not for men. The amount of nicotine and nicotine tar has been deliberately reduced to optimize for the female body.

The designers tried to create exclusive, elegant, memorable packaging; slogans could not be left aside. Despite a weak advertising campaign, from the moment the brand appeared on the Russian market (2003) until 2006, product sales doubled annually.

Having secured the main positions within the tobacco products segment. The slogans “Create your image”, “Luxurious surroundings”, “Everything is in your power” emphasized the exclusive quality of the product.

Statistics show: every smoking woman in Russia has tried cigarettes from this series at least once. The reviews are impressive. The majority are approving, which gives an additional incentive to the development of the company. Below are the main types of Esse cigarettes offered by the company.

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Popular line types and demand

There are several varieties:

  1. Fans of aromatic hot coffee prefer Esse Cafe cigarettes. The tobacco of this product contains aromas of subtle coffee notes. An exclusive golden filter has been developed especially for this brand. 4 mg is the proportion of nicotine in the product; cigarettes are surprisingly easy to smoke. Refined designer packaging indicates that it belongs to ladies' products.
  2. The release of Golden Leaf was aimed at a more mature market - sophisticated business women. The brand's style and packaging reflect simple elegance, ideal for strong, independent women. The nicotine content reaches 0.3 mg.
  3. An additional group in the line includes a number of mini cigarettes. This series was created for the maximum convenience of ladies. The miniature pack fits even the smallest section of a woman's handbag of any size. Mini Black stands out from the general background and is the strongest of the entire line. Nicotine content 0.4 mg, tar 4 mg. Their strength is a highlight, but not an irritant.
  4. Mini Menthol is another representative of the compact line. It has a deep and rich menthol taste, which provides additional ease when smoking.
  5. For those who are not yet completely addicted to the habit, or want to reduce their nicotine consumption, the Mini Silver brand was developed. Compactness, average saturation, ease of consumption are the undeniable advantages of these products.
  6. The famous Super Slims Classic cigarettes have a classic deep taste. The name supplemented with the word Slims is intended to note their thin shape, due to which the 6.5 mg of nicotine tar contained in cigarettes is barely perceptible. Good reviews were received due to the complete lack of aftertaste.
  7. Super Slims Field are one of the lightest cigarettes in the Slims family. The tar content is only 2.5 mg per cigarette. The absence of the smell of tobacco from the smoker will be an advantage for ladies in using this brand.
  8. Super Slims Menthol cigarettes are stronger and richer. The resin content has been increased to 6 mg, which helps to enhance the expression of the menthol taste. These cigarettes are suitable for unique people with non-standard preferences.
  9. Super Slims One - in the entire Esse line. The resin content is 1 mg. Does not cause respiratory tract irritation, has a traditional, but at the same time restrained, taste of tobacco.
  10. The taste of Super Slims Gold has a unique structure and has its own wide range of lovers. The product has a medium strength, which is 4 mg of nicotine tar per cigarette.

Giants in the tobacco industry are constantly forced to monitor market trends in order to maintain their leadership. So the KT&G company, based on statistical data, was convinced that the majority of consumers of the Esse brand are young people.

Appearing on the Russian market only in 2003, Esse cigarettes gained great popularity. They were especially appreciated by the female sex, since the addiction to smoking is not only a male prerogative.

About the product

Smoking products were first created exclusively for men. Most tobacco companies are trying for it, coming up with new mixtures and developing different varieties. But one Company from South Korea decided to change everything and correct the situation that had been created in the tobacco market. The appearance of Esse cigarettes became a sensation and gained its popularity due to numerous advertisements. Women were attracted by slogans such as “Everything is in your power” or “Luxurious surroundings”. Users liked the product so much that in two years of its existence, its sales doubled. The fair sex fell in love with these cigarettes thanks to their luxurious and feminine packaging.

A neat and thin pack, like a feather, weightless in your hand. Specialists worked on the design for a long time to create the version that we now see on store shelves.

Esse cigarettes are specially created for an elegant female hand. The packaging is slightly longer than the classic options, which makes it even more attractive. A beautiful geometric pattern gives the effect of a stylish haze. In addition, a good confirmation that this product is created exclusively for women is the low fundamental indicators. It will be very difficult for a man to enjoy the taste of such a product. And a woman will be able to appreciate the delicate aroma and pleasant lightness.

Assortment

KT&G company, the creatorEsse cigarettes and their typesTo produce its products, it uses only the best varieties of tobacco. They also have their own plantation where the best quality tobacco is grown.

This method helps the company have a constant supply of high quality raw materials.

KT&G products are striking in their diversity and are known throughout the world. Esse is considered one of its most successful brands. At first there were 4 types of products:

  • classic Esse;
  • Light;
  • Field;
  • Menthol.

The more popular the brand became, the more varieties began to appear. Products with different tastes and aromas began to appear, such as Gold ( gold), One (one), Life (life), Blue (blue) and others.

Difference between species

The products are distinguished by a large number of different features that distinguish the brand from others. These include:

  • cigarette shape;
  • own composition;
  • design of packaging and the cigarettes themselves.

The company always accurately indicates how much nicotine is contained in the pack. The design of the pack is made by applying pieces of shells of different colors. After which they are coated with a thin layer of varnish. The outer part and inner foil have holographic embossing. Cigarettes are longer than other analogues, and Esse Golden Leaf is recognized as the thinnest cigarette in the whole world.

In order to determine how strong a cigarette is, you need to pay attention to the presence of nicotine and tar in it. Esse cigarettes have the most minimal indicator. They contain from 0.25 to 0.65 mg of nicotine.

Most popular types

  • Esse Cafe is a product that was specially created for coffee lovers. This type has a special filter that has a golden tint. Cigarettes have a light taste and leave a subtle and pleasant smell of coffee;
  • Esse Exchange is a rather unusual product; the filters of such cigarettes have a capsule filled with a special substance that has the taste of an apple. These cigarettes emit a menthol aroma. If the smoker does not want to use the capsule, then the taste of the cigarettes will be classic. Thus, a smoker has two cigarettes in one and, using a capsule, can drown out the tobacco smell, replacing it with menthol;
  • Esse Super Slims Classic - have a rich tobacco taste. This type uses elite quality tobacco. Cigarettes belonging to the Slims category have a particularly thin shape and are distinguished by a pleasant and light aftertaste;
  • Esse Mini Black is considered a strong type of cigarette for women. The rich and thick taste is obtained thanks to fine cutting of the sheets, as well as a special drying method. Cigarettes have a tobacco smell, but it is practically not noticeable. The mini series is compact in size and can easily fit in a handbag.

There are some types of brands that may also appeal to the male sex. Thanks to the wide variety of species, everyone can find something to their liking.

Addiction to tobacco affects not only men, but also the fair half of humanity. Esse cigarettes are popular among women, the types of which are famous for their diversity. The KT&G company entered the Russian market back in 2003 and still holds first place in the segment of thin women's cigarettes.

Residents of Asian countries actively consume tobacco products. This fact stimulates Asian cigarette companies. A major player in the tobacco market is Korea Tomorrow & Global (KT&G) from South Korea. Its assortment includes more than 100 different brands, among which the most famous is Esse.

KT&G production and range

The KT&G company uses elite types of tobacco from all over the world in its products. But most of the cigarettes are made from our own harvest. Special attention is paid to growing high quality tobacco. The company develops exclusive fertilizers for its plantations and attracts the best specialists in the agricultural industry.

This approach ensures a constant two-year supply of high-quality raw materials. Even some of the larger tobacco manufacturers cannot afford this.

KT&G products have been known all over the world since the last century; the diversity of the assortment is surprising. The most successful brand produced is definitely Esse. Initially there were only 4 types of this product:

  • regular Esse;
  • Light;
  • Field;
  • Menthol.

As the popularity of Essay types grew, their number also increased. Varieties with different aromas have appeared. The manufacturer makes bold, original decisions in the manufacture of its products, introducing mixed tastes and unusual new aromas.

What are the differences between Esse types?

The Esse family is famous for having its own characteristic features that help distinguish the brand from other manufacturers. Features include all the components of a classic tobacco product:
  • outer and inner parts of the pack, including inscriptions;
  • shape of cigarettes;
  • own approach to the composition of cigarettes.

Not many tobacco product manufacturers indicate the amount of nicotine on a pack with an accuracy of two decimal places. The Korean company strictly adheres to such precision.

Making a pack involves applying pieces of shells of different colors, after which a thin layer of varnish is applied. Holographic embossing is used on the outer part, as well as on the inner foil. The original image of flowers in the tutu pattern is changed with colored smoke.

The shape of cigarettes is longer than the usual types. The Esse Golden Leaf brand is known as the thinnest cigarettes in the world. They are exported to many countries. In order to differentiate, there is a picture on the filter with an inscription.

The main indicators of cigarette strength are the content of nicotine and nicotine tar. In the Esse family, such components are minimized. This emphasizes the affiliation with tobacco products for women. The range of nicotine use is 0.25-0.65 mg. Nicotine tars can be in the range of 2.5-7 mg.

Characteristics of popular types of Esse cigarettes

  1. Esse Cafe brand cigarettes are preferred by lovers of aromatic coffee drinks. A special designer golden filter has been developed for this type. The nicotine content is 4 mg, but the cigarettes smoke very easily and leave the familiar pleasant smell of coffee. The thin packaging emphasizes that Esse Cafe belongs to women's cigarettes.
  2. The Esse Exchange brand is famous for its unusual, innovative approach. There is a capsule in the cigarette filter. It is filled with a special substance with apple flavor and menthol aroma. If the smoker does not burst this capsule, the taste will be classic. This approach allows the smoker to turn a traditional cigarette into a flavored one at any time, which eliminates the tobacco smell.
  3. The Essay models use the mini line. Esse Mini Black is considered a strong type of women's cigarettes. Special drying of tobacco and fine cutting of sheets gives flavor richness and thickness. Despite this, the tobacco smell is almost imperceptible and does not cause irritation. The Esse Mini Black pack is compact and easily fits into small sections of a handbag of any shape.
  4. The Esse Mini Menthol brand is known for its rich menthol taste. This is another type of mini line, which is characterized by minimal size and compactness. These cigarettes are preferred by lovers of non-traditional tobacco products.
  5. Esse mini Silver is a type of the Esse family for smokers who are not particularly involved in the smoking habit. Small size and average amount of nicotine can only allow you to feel the taste of tobacco for a short time.
  6. Esse Super Slims Classic cigarettes have a traditional, rich taste. In this type, exclusively elite tobacco is used. The Slims category emphasizes a very thin shape. Therefore, the presence of 7 mg of nicotine tar during smoking is hardly noticeable. The smell of tobacco is discreet. Smoking this brand does not cause an unpleasant aftertaste.
  7. The Esse Super Slims Field brand represents thin, light cigarettes. Nicotine tar in Field is only 2.5 mg. The smoking process is gentle and does not cause unpleasant throat irritation. A person who has smoked a Super Slims Field cigarette has almost no tobacco aroma.
  8. Another type of the Esse family from the category of very thin Slims cigarettes is the Esse Super Slims Menthol brand. The presence of menthol and 6 mg of nicotine tar places them among the non-standard, relatively strong women's cigarettes.
  9. Esse Super Slims One is a type of cigarette that is considered the lightest in the Esse family. They contain only 1 mg of nicotine tar. The thin, elongated shape gives this look elegance. Super Slims One is preferred by lovers of classic tobacco.
  10. The Esse Golden Leaf brand has minimal strength. The amount of nicotine in cigarettes is only 0.3 mg. Despite this, when smoking there is a sufficient flavor richness of the tobacco.
  11. Another type of Esse, which is considered traditional, is Esse Super Slims Gold. The average strength is determined by 4 mg of nicotine tar. This type is characterized by a long and thin cigarette shape through which the tobacco mixture is distributed.

Innovation of the Esse Exchange brand

Large manufacturers constantly collect statistical information about buyers of their products. Without this, it is impossible to maintain leading positions in the market. It is known that the lion's share of Esse brand consumers are young people. The tastes of young people are usually changeable.

This well-known fact obliges KT&G employees to constantly look for various innovations and make non-standard, original solutions.

The Esse Exchange brand combines 2 scents at once. The smoker himself chooses the taste of tobacco smoke. This opportunity is provided by a capsule built inside the filter. When a person smokes, they can crush the capsule and the classic tobacco flavor will change to a menthol-apple flavor. Among tobacco products in the Super Slims format, the developers of Esse Exchange were the first to use such a new product.

Now all the major tobacco manufacturers are using the idea of ​​using a capsule to create more flavor diversity for one particular brand. Historically, the first appearance of capsule technology dates back to August 2008. That's when Reynolds American introduced Camel Crush capsules. This innovation dramatically increased the share of this type of cigarette in the American market.

Leading manufacturers British American Tobacco, Philip Morris International, Marlboro, L&M quickly picked up the new idea and entered into a licensing agreement with Reynolds for the right to use the capsule in the filter. Over the course of several years, tobacco companies have produced tens of billions of flavored cigarettes. And if initially this technology was used only in expensive luxury cigarettes, now it is extended to inexpensive, economical types.

Good afternoon, dear friends!

Esse secret

A short preamble:

The other day I saw a pack of new Rothmans Demi Click with orange from a friend. I asked to try it, was pleased with the taste and decided in the evening at the tobacco shop near my house to buy myself a pack of these citrus cigarettes, although I myself constantly smoke Rothmans Demi Blue. Unfortunately, there were no new items there, but the seller showed the Esse Secret that had just arrived. He explained that the pack contained 5 different flavors, which actually attracted me.

Price:

So. I decided to buy.

I paid 130 rubles for a pack, which is a little expensive for me, since I pay 90 rubles for my cigarettes. But pampering is pampering, so I forked out

Start of use:

Before opening the package, a new picture from the Ministry of Health “Painful death” and a new inscription on the end of the package “Contains systemic poisons, carcinogenic and mutagenic substances” caught my eye. It sounds really scary, but we cannot be stopped.

The manufacturer promises "A variety of flavors in one pack." Recommends revealing the secret of each cigarette.

Well, let's reveal it.

Let's try:

The pack contains 5 colored capsules, symbolizing different tastes. I hoped that each cigarette in the pack would have its own color, but, alas, in the pack they all have a purple circle with a question mark - they say, it’s a secret, guess what you get.

5 different flavors:

The first cigarette I came across was very strong. After crushing the ball, the smoke reminded me of Marlboro Ice Boost. Taste buds told me that the first taste is menthol with eucalyptus.

In second the cigarette was immediately recognizable as Rothmans Demi Click - lime with mint.

Third reminded me of a regular one Esse Exchange. In my opinion, the guys decided not to bother with flavors and stuffed a ready-made flavor into the pack, just in a different design.

IN fourth there was clearly something to the cigarette berry. A sort of mixture of Esse Exchange W and purple Bond with a button.

Fifth, to be honest, I didn’t understand it. There was something there fruit and berry.

What's inside:

One cigarette was the victim of dismemberment.

So, the tobacco is not very large, and not rotten, like in Exchange.

Having disassembled the filter, I saw a small green-turquoise ball in the center. I crushed it and found out that it was indeed menthol with eucalyptus.

And now about the disadvantages:

1) I was a little upset by the fact that the manufacturer did not create any new flavors, but simply collected the existing ones in one pack. If the secret of taste were truly new notes, then it would be easier to distinguish them and give a solid five.

2) Smoking the first cigarette and trying to determine the strength of these cigarettes, I turned the pack in my hands in search of indicators for mg of tar and nicotine. There is nothing! Secret, bullshit

3) There is no feeling of freshness after a smoke break. If most cigarettes with buttons provide refreshment and you can get high on them for a long time, then here either the ball is so small or it quickly dissipates.

Let's summarize:

Friends, everyone has different tastes and preferences.

Although I smoke regular cigarettes on a regular basis, when they are unavailable I replace them with push-button cigarettes with citrus or menthol. But I don't really like berry flavors. Therefore, when in a pack of 20 cigarettes, 5 are berry flavored - this is not healthy.

It was good to find out information about the strength of cigarettes from the pack, but it doesn’t even indicate the number or website of the manufacturer, which is very sad

The modern market offers the buyer a huge number of different products, many of which appeared relatively recently, but have already gained considerable popularity. Such products include a flavored product, an excellent example of which is ESSE Exchange cigarettes.

They really deserve attention, as they have a huge number of positive reviews. Most people write that they switched to these cigarettes after just trying them, because it is really worth it.

ESSE cigarettes are a unique product that combines several positive qualities. Together they force any person to make a choice in his favor and quit those cigarettes to which he is accustomed, even if he has been smoking for several years.

Taste

Most cigarettes taste quite bitter and leave an unpleasant odor on your hands, mouth and clothes. ESSE cigarettes do not allow this, since they are aromatic, which means that a person who literally smoked a cigarette a few minutes ago will smell not of tobacco, but of mint.

This applies not only to smell, but also to taste. Based on reviews from satisfied customers, we can conclude that ESSE cigarettes, when smoked, give the taste of a kind of mint candy, which will be quite fresh and leave a pleasant smell from the mouth. Basically, such a product will, of course, be in demand among ladies who do not like the harsh and bitter smoke of tobacco, but prefer more refined tastes.

Device

The length of the cigarette is slightly longer and thinner than that of a regular cigarette, as is most often the case with aromatic cigarettes. In the middle of the filter there is an aroma capsule, which is marked with a special symbol. It is needed in order to know its exact location, because before you start smoking, you need to crack this capsule. This is quite simple to do, but the result will be impressive.

Price

ESSE cigarettes can be bought in almost any supermarket or cigarette stall. The average price for them is around 100 rubles. This is not so much, especially considering all the positive qualities of this brand. The price is, of course, slightly higher than average, but it is quite justified, and the buyer is unlikely to have the feeling that he spent his money in vain.

Manufacturer

The manufacturer of the described cigarettes is a Korean company. Whatever one may say, this can be called a kind of guarantor of quality, because the ESSE company has long established itself in the market. In addition, if they were allowed on the market, then all checks have been passed and all standards have been met. Therefore, there can be no talk of poor quality of the product or its technical shortcomings.

In conclusion

It is worth noting, when mentioning ESSE cigarettes, there are different types of them. This manufacturer makes various variations of the product, but the quality never disappoints. But the rest is still a matter of taste.