Business project for a beauty salon. Ready-made business plan for a beauty salon

Production plan
Opening technology
- - - Similar business ideas:

A typical business plan for opening a beauty salon using the example of Ulyanovsk.

A typical business plan for opening a beauty salon using the example of Ulyanovsk

Description of the beauty salon project

The goal of this project is to open a modern beauty salon in Ulyanovsk. It is expected to provide services such as haircut, styling, chemicals. perm, manicure, pedicure. Despite great competition, the demand for these services is steadily growing, since it is not decent to appear in society without a good hairstyle, manicure-pedicure, and well-groomed face. It is difficult to achieve such an effect at home, and an important factor is saving time, effort and receiving positive emotions. Analysis of the real and potential market for services shows the presence of unsatisfied demand for such services in Ulyanovsk.

The amount of investment required to implement the project is 410,000 rubles.

Which OKVED code to indicate when registering a business at a beauty salon

To carry out the activities it is planned register as an individual entrepreneur(IP). The main type of activity for the entrepreneur will be OKVED 93.02 “Provision of services by hairdressing and beauty salons.” The taxation system is a single tax on imputed income (UTII).

The beauty salon will be located in a rented premises with an area of 40 m2: Client reception area (hall) - 12 m2, hairdressing salon for two chairs - 20 m2, combined manicure and pedicure room - 8 m2. No renovations to the premises are required.

The beauty salon will operate in two shifts from 9:00 to 19:00 without a break for lunch, on weekends from 9:00 to 16:00.

How to select personnel for work

It is planned to create 5 jobs in the beauty salon:

Master - universal, 2 people;
Manicurist, 1 person;
Cleaning lady, 1 person;
Administrator (accountant), 1 person.

The cleaning lady's working day is not standardized, therefore, by agreement, she has the right to come and carry out wet cleaning of the salon during her shift, i.e. at 14-00 and by the end of the working day, i.e. at 18-00. Once a week, her duties include general cleaning. The administrator works from 9-00 to 19-00 five days a week.

To provide high-quality services and gain the trust of clients, it is planned to hire only qualified craftsmen (we recommend reading the article: “ How to hire an employee correctly - step-by-step instructions"). Since it is known that the client goes not so much to the salon as to a specific specialist. Therefore, to improve their level, future employees will undergo regular advanced training courses. In the future, the salon plans to open its own master class, where young masters will learn professionalism. This will bring additional profit to the company.

Staffing schedule for the beauty salon according to the business plan:

No.	Job title	Quantity	Salary per month	Payroll fund, months.
1	Master - all-rounder	2	15 000	30 000
2	Manicurist	1	15 000	15 000
3	Cleaning woman	1	6 000	6 000
4	Administrator	1	12 000	12 000
Total		5	X	63 000

Every year it is planned to increase wages by an average of 10%.

Description of products and services offered

The organization will provide the following services:

Haircut for men, women and children;
Coloring and perm;
Highlighting, toning;
Treatment, hair care;
Wedding and evening hairstyles;
Manicure, pedicure, SPA - pedicure and manicure;
Nail extension;
Paraffin therapy, massage;
Treatment, nail care.

Price list for men's haircuts, rubles:

Tennis – 160
School age tennis – 150
Canadian – 140
Sports — 130
Model - 180
Creative – 200
For nozzle No. 1 - 90
Naked - 70
Hedgehog playground – 220
Drawing – From 50

The average cost of one service is 150 rubles Price list for women's haircuts, rubles:

Creative – 290
Bangs – 60
Length trimming – 120
Children's haircut up to 5 years old - 120
Model - 190-250
Styling (depending on hair length) – 250-400
Hairstyles – From 500
Children's hairstyles - From 300
Highlighting through a cap – 300
Highlighting (depending on hair length) 500-700
Coloring - From 500
Coloring in 1 tone (depending on hair length) - Up to 500
Root painting – 190
Perm (depending on hair length) - From 280 to 420
Long-term styling (depending on hair length) - From 500 to 600

The average cost of one service is 350 rubles Price list in a manicure salon, rubles:

Classic manicure – 180
Hardware manicure – 300
European manicure – 280
Nail polish – 40-860
Design with varnish (1 nail) 20-35
Wedding design – 450
Nail extension – 600-850
Correction of nar. nails - 350-400
Repair of bunk beds nails (1 nail) – 60-80
Eyebrow and eyelash tinting – 70
Eyebrow correction – 70
Pedicure – 300-400

The average cost of one service is 300

Download beauty salon business plan

Marketing plan for a beauty salon

The salon will be located in a shopping center, where there is a high level of traffic and there is no competition among similar services. The shopping center is located in a busy part of the city and has convenient access roads, which will ensure a constant flow of customers to the salon.

To increase attendance, the following events are planned:

advertising in the media (newspaper, radio, Internet);
advertising in specialized magazines;
production of business cards;
ordering a colorful salon sign.

Prices for the organization's services are aimed at people with average and lower income levels.

Production plan

In order to provide quality services, only those masters who have certificates of completion of professional courses for hairdressers and makeup artists (3-month courses) will be employed.

Do I need permission to open this business?

Before starting work, it is planned to obtain permission from the SES and Fire Safety Service. To do this, a letter with the following content will be sent to these services: “I ask you to allow me to open a hairdresser...”.

The SES will provide a lease agreement and medical records of the masters. The SES has its own requirements for salons: mandatory hair disposal, washing of towels and availability of sanitary certificates for all employees. Only after receiving all permits is it planned to begin the organization’s activities.

The fixed costs of our organization, according to the calculations of the business plan, are presented in the following table:

No.	Expense item	Amount per month, rub.	Amount per year, rub.
1	Salary	63000	756000
2	PF for employees	18900	226900
3	Rent	15000	180000
4	Consumables	10000	120000
5	Public utilities	4000	48000
6	Advertising	2000	24000
7	Others	4000	48000
8	UTII (tax)	3426	41112
		120326	1 443 912

Planned volume of services per month:

No.	Name	Number of services per day	Average price, rub.	Amount per day, rub.	Amount per month, rub.
1	Men's haircuts	6	150	900	27000
2	Women's haircuts	8	350	2800	84000
3	Manicure salon	8	300	2400	72000
	Total	22	X	6100	183000

Total average revenue per working day will be 6,100 rubles, per month the amount will be 183,000 rubles.

How to start a beauty salon business

To begin activities, the following activities must be carried out:

Register individual entrepreneurship;
Conclude a premises rental agreement;
Conclude agreements for the purchase and installation of necessary equipment. At this stage it is planned to spend 345,000 rubles;
Purchase the necessary consumables and tools to carry out the activity.
Obtain the necessary permits to start activities;
Select highly qualified personnel.

List of main stages of project implementation and the need for financial resources for their implementation:

No.	Name of the project stage	start date	End date	Stage cost
1	Lease agreement	01.01.13	10.01.13	15000
2	Purchase and installation of equipment	01.01.13	15.01.13	345000
3	Purchasing consumables and tools	01.01.13	15.01.13	50000
4	Obtaining permission	01.01.13	20.01.13
5	Recruitment	01.01.13	20.01.13
TOTAL				410 000

How much money is needed to start this business?

To implement the project, a financial investment of 410,000 rubles is required. These funds will be used to purchase equipment that will be used for the operation of the beauty salon. For tax purposes, the income of an entrepreneur providing hairdressing services will be taxed at single tax on imputed income. The type of activity under this taxation system is planned to be established as “Provision of services by hairdressing and beauty salons” (Clause 2 Article 346.26 of the Tax Code of the Russian Federation). The tax amount under the UTII system will be: (7500 * 6 * 1.372 * 0.37) * 15% = 3426 rubles. 57 kopecks per month. The tax amount per year will be 3426.57*12=41118.84 rubles. Entrepreneurs also pay insurance contributions to the Pension Fund of the Russian Federation and compulsory medical insurance funds in an amount determined based on the cost of the insurance year. The cost of an insurance year is determined as the product of the minimum wage (minimum wage), established at the beginning of the financial year for which insurance premiums are paid, and the rate of insurance contributions to the corresponding state extra-budgetary fund, increased by 12 times. The amount of insurance premiums for individual entrepreneurs in 2013 is equal to:

Contribution to the Pension Fund 5,205 * 2 * 26% * 12 =32,479.20 rubles
Contribution to the FFOMS 5,205 * 5.1 * 12 = 3,185.46 rubles
Total: 35,664.66 rubles per year.

Contribution to the Pension Fund of Russia 63,000 rubles. × 22% = 13860 rubles;
Contribution to the FFOMS is 63,000 rubles. × 5.1% = 3213 rubles;
Contribution to the Social Insurance Fund is 63,000 rubles. × 2.9% = 1827 rubles.

In total, monthly insurance premiums for employees will be 18,900 rubles.

How much can you earn by opening a beauty salon?

Planned economic indicators of the organization's activities: Revenue: 183,000 rubles per month Fixed expenses: 120,326 rubles per month Profit: 62,674 rubles per month Profitability: 52% Project payback: 6.5 months

COST ESTIMATE:

N p/p	Name of expense item	Amount, rub.
1	Dressing table "Accord plus"	30000
2	Mirror "Accord-4"	12400
3	Hydraulic chair "Status"	29660
4	Hair wash with chair “Image”	28500
5	Master's chair	9140
6	Children's chair "Piggy"	4700
7	Foot rest for client	4800
8	Hanger	850
9	Reception desk	32000
10	Coffee table	6200
11	Waiting chair (triple)	4600
12	Sofa "Monica"	16800
13	Dry heat cabinet	14300
14	Sterilizer with timer	5300
15	Ural Federal District Bactericidal chamber “Microcid”	12300
16	Suchoir	14100
17	Climazon	29500
18	Hair salon trolley	9200
19	Three section screen	6990
20	Pedicure. - cosmetics Armchair “Nadine”	43900
21	Pedicure bath	5600
22	Armchair cushion “Nadine”	2340
23	Manicure pillow	820
24	Table "Comfort"	12100
25	Paraffin bath	3800
26	Manicure lamp	940
27	Hood for manicure table	7000
28	Varnish stand	3500
29	Tools and Supplies	50000
TOTAL		395 000

We recommend download beauty salon business plan, from our partners, with a quality guarantee. This is a full-fledged, ready-made project that you will not find in the public domain. Contents of the business plan: 1. Confidentiality 2. Summary 3. Stages of project implementation 4. Characteristics of the object 5. Marketing plan 6. Technical and economic data of the equipment 7. Financial plan 8. Risk assessment 9. Financial and economic justification of investments 10. Conclusions

How to choose equipment for business

Depending on the services provided, equipment should be selected:

For economy class you need to purchase a chair, bedside table, shelving unit, and sink. You can’t do without a mirror and tools.
For a salon in which manicure will be additionally performed, it is worth adding a table, a bath, an ultraviolet lamp, and sterilizers to the standard list;
To run a full-fledged beauty salon, you need special-purpose chairs, mirrors, a refrigerator, cabinets for tools, couches for performing manipulations, and equipment.

When choosing furniture, you must adhere to a single style. A beauty salon is a special place, which is distinguished not only by its neatness, but also by its design. Interior products will help create a specific ambiance.

What documents are needed to open

The cabin conditions must comply with San PiN 2.1.2631-10. For SES you need to fill out:

Instrument sterilization log;
Agreements for waste disposal;
Agreement with the laundry for the maintenance of consumables - napkins, sheets;
Ventilation maintenance contract.

Directly in the salon there should be a book of complaints and suggestions, copies of permits received from the sanitary service and fire inspection.

Which taxation system should I indicate when registering?

The choice of taxation system depends on the direction of the business. When providing household services - haircuts, manicures, eyebrow design, it is advisable to give preference to UTII. If the salon will provide cosmetic procedures - simplified tax system.

Opening technology

The first thing you need to do when opening a beauty salon is to determine the concept of the establishment. It is important to cover as many types of services as possible. Arriving at the salon, the visitor should be able to carry out various manipulations. You can determine what a salon needs by studying the consumer market in the region. Next, you need to find a building and equip it individually. Don't forget about the quality of the services provided. After all, it is the correctly performed manipulations that will lead to the appearance of regular customers.

(5 ratings, average: 4,00 out of 5)

TAGS
for girls and women
for men

List of services
Equipment costs
Personnel costs
Final calculation

A beauty salon is a promising type of business that is gaining popularity. According to research, in large cities there are 77 salons per 1000 women. At the same time, it is quite difficult to obtain the same data for provincial settlements. But in order to find your niche in this business, a salon needs to be opened now, because over time the market will be oversaturated with such services and it will be more difficult for newcomers in this field to make a profit. For readers of the site //site, we have compiled a ready-made business plan for a beauty salon with plans for 2019. Below you can see the approximate costs of starting such a business.

List of services

To open a beauty salon, you will need start-up capital, which can be raised partially or entirely in the form of credit funds. In 2019, entrepreneurs can take advantage of a government program aimed at supporting small and medium-sized businesses.

You immediately need to decide on the list of services that the beauty salon will provide. For example, take the following:

hairdressing services– haircuts for women, men, children;
manicure;
pedicure;
cosmetology services, including hair removal, peeling, eyebrow, body and facial skin care;
massage;
solarium.

To open a beauty salon with a similar list of services, you will need a room with an area of 125 m2, which will be divided as follows:

Reception – administrator area with counter and wardrobe – 11 m2.
Hairdressing hall – 26 m2.
Hair care room – 12 m2. This is a specialized room where hair washing, curling and coloring will be carried out; it should not be confused with a hairdressing salon.
Pedicure and manicure room – 12 m2.
Massage room – 16 m2.
Solarium – 15 m2.
Makeup artist's office – 8 m2.
Staff room – 15 m2.
Utility room – 10 m2.

At the same time, in our business plan, the cost of funds for repairs and re-equipment of premises will average 240–280 thousand rubles.

Renting such premises will require 70–80 thousand rubles per month, acquisition will cost 5.6–7.2 million rubles depending on the city area (prices are taken as average for regional centers in the western regions of the Russian Federation).

The premises may be located on the ground floor of a residential building and must be removed from the housing stock. It is desirable that this be a busy place close to entertainment, shopping, business centers, as well as public transport stops.

Equipment costs

The equipment costs listed below are weighted averages and may vary depending on the manufacturer, the material from which it is made and its functional features. A business plan involves a detailed description of the equipment of each salon room.

So. You are determined to become the owner of a popular business and start by drawing up an example of a business plan for a beauty salon. Before you start making targeted financial investments, you should dwell on the problem of business demand in your region and answer the question: for whom?

Development of a business plan for a beauty salon: market analysis

Beauty salon business plan: collecting documents

The list of documents for opening a beauty salon contains the following items.

Title documents

Registration documents (property rights, charter);
Lease agreement (if available).

Conclusion of the SES

Technical documentation for the premises;
Assortment list;
Agreement with an organization for waste and hair removal;
Contract for washing negligees, towels *;
Documents for sterilizers;
Agreement for disinfestation, disinfection, sanitary passport;
Contract for maintenance of the exhaust ventilation system;

In addition, a sample beauty salon business plan should indicate the need for the following list of documents:

Conclusion on work from the fire inspectorate;
Permission to carry out activities from the administration of the locality;
Permission to trade related goods (from the administration and SES);
Agreement with housing department for maintenance (electrical wiring, water supply, etc.);
Agreement with the organization for servicing the cash register;
Personnel documentation package;
Certificate of Conformity * ;

(*) – issued on a voluntary basis and if necessary;

List of personnel documents

HR documentation includes several packages.

Accounting documentation (payments, payroll calculations, etc.).
Personnel accounting.
Internal regulations establishing the interaction of employees, the procedure for work and service.

The list of documentation must necessarily contain the personal files of each employee, their work records, financial liability agreements, a training log, work schedules, vacations, etc.

Important : For lack of documents, the labor inspectorate has the right to impose a fine of up to 50 thousand rubles, or to suspend the activities of the organization for 90 days.

The location of the beauty salon plays an important role. But it is necessary to approach the design of the salon itself even more scrupulously.

Some organizational aspects of opening a beauty salon

A detailed business plan for a beauty salon contains the following key points:

Selecting the location of the cabin

The determining factor for successful business is the location of the enterprise. It is advisable that the salon be located on a busy street with high traffic and convenient parking. Another condition is the absence of competing structures nearby. All of the above refers to a standard set of factors that influence revenue volumes. The option of locating a salon inside a shopping or office center is often considered.

Premises requirements

The premises must comply with:

First of all – SES standards;
Secondly, the style and purpose of the organization - a beauty salon.

Requirements for external equipment

It is advisable to have:

Display windows;
Protection from precipitation in the form of a visor at the entrance to the cabin;
Placement of pillars and advertising signs near the salon;

Required conditions:

Main entrance from the street;
Location on the 1st floor. The exception is for salons located in shopping (office) centers where there are escalators or elevators. In this case, it is possible to place a colorful sign on the facade of the building;

It is unacceptable to equip the entrance to the salon through a common courtyard.

Technical requirements

Minimum area – 100 m2;
Ceiling height – min. 3 m, excluding finishing;
Possibility of connecting units operating from 220V and 380V;
Availability of at least one emergency exit;
The presence of a vestibule in the room in case of installation of a thermal curtain in cold weather;

Engineering systems

Possibility of supplying water to each room of the cabin (for this purpose, a headroom of at least 30 cm or a basement should be provided, which will allow communications to be installed in the floor);
Separately mounted ventilation duct;

Interior equipment

Let's consider the option of opening a casual class beauty salon for 20 clients. Before deciding on the equipment, it is necessary to outline the list of services that the service will provide. A detailed business plan for a beauty salon contains the following list recommended for elephants of this class:

Hair care (equipment for cutting, styling and coloring).
Pedicure and manicure (equipment for caring for feet and hands).
Cosmetology services and related equipment.
Full body skin care services (solarium, massage equipment).
Creating a client image, a unique image (specialized equipment).

A complete list of equipment, including hairdresser equipment, furniture, number of mirrors, chairs, etc. contains a ready-made business plan for a beauty elephant.

Personnel requirements

In addition to the manager, the beauty salon for 20 people contains the following personnel:

Salon manager who combines the work of an accountant, purchasing materials, equipment, inventory and household supplies. In other words, the organizer and business manager who maintains all financial reporting. These types of work can be performed by one person in our case with a small salon. When opening a large structure, it is necessary to divide responsibilities into several units.
Universal hairdresser (2 people for the women's room, 2 people for the men's room).
Cosmetologist combining the work of a makeup artist and consultant. (1 unit).
Makeup artist combining the work of a make-up artist, stylist, and cosmetic consultant. (1 unit).
Manicure-pedicure master (at the initial stage we took one unit, if the number of clients increases, we can take on one additional master).
Massage therapist, combining the work of a spa therapist and chiropractor.

Business plan for a spa salon.

Financial calculations

An example of a business plan for a beauty salon, in addition to organizational aspects, should contain some calculations and figures that ensure the theoretical prospects and profitability of the enterprise.

Profit calculations for enterprises of this type and scale are calculated based on an analysis of the activities of similar structures. As a rule, in rare cases a beauty salon is more than 50% occupied, so we will proceed from this.

Expenses

Rent of premises – 50 thousand rubles. monthly (in case of purchase - a lump sum from 2 million rubles);
Equipment - 1 million rubles;
Repair, room design from 1 million rubles.
Associated costs are 500 thousand rubles;
Salary of hired personnel – 1200 thousand rubles. annually.

Total: RUB 5,700,000

Income

With a planned capacity of 20 people, taking into account partial occupancy, the income of the beauty salon will be 400 thousand rubles. monthly.

Total: 4 million 800 thousand rubles. per year (when purchasing premises).

Resume : when analyzing the business plan for opening a beauty salon, it is obvious that the payback of the enterprise occurs in a maximum of 1.5 years. Therefore, a beauty salon, subject to all the subtleties, conditions and formalities, is a very profitable investment. Yes! And do not forget to give the salon a sonorous original name; it is better to coordinate this point with a psychologist. Good luck!

Studying the theoretical foundations of business planning, considering the methodology for developing a business plan for a beauty salon, justifying the economic feasibility of the company’s development directions. Description of services provided, conducting marketing research.

Submitting your good work to the knowledge base is easy. Use the form below

Students, graduate students, young scientists who use the knowledge base in their studies and work will be very grateful to you.

List of services

To open a beauty salon, you will need start-up capital, which can be raised partially or entirely in the form of credit funds. In 2017, entrepreneurs can take advantage of a government program aimed at supporting small and medium-sized businesses.

You immediately need to decide on the list of services that the beauty salon will provide. For example, take the following:

hairdressing services – haircuts for women, men, children;
manicure;
pedicure;
cosmetology services, including hair removal, peeling, eyebrow, body and facial skin care;
massage;
solarium.

To open a beauty salon with a similar list of services, you will need a premises with an area of 125 m2, which will be divided as follows:

Reception – administrator area with counter and wardrobe – 11 m2.
Hairdressing salon – 26 m2.
Hair care room – 12 m2. This is a specialized room where hair washing, curling and coloring will be carried out; it should not be confused with a hairdressing salon.
Pedicure and manicure room – 12 m2.
Massage room – 16 m2.
Solarium – 15 m2.
Makeup artist's office – 8 m2.
Staff room – 15 m2.
Utility room – 10 m2.

At the same time, in our business plan, the cost of funds for repairs and refurbishment of premises will average 240–280 thousand rubles.

You may be interested in: Ready-made business plan for a shoe store

Equipment costs

Reception:

stand – 20,000;
administrator chair – 3500;
wardrobe, hangers – 21000;
coffee table – 5000;
LCD panel – 16000–24000;
chairs for visitors 3 pieces or a sofa – 30,000;
cash register – 15000.

Total: 110.5–118.5 thousand rubles.

Hair salon:

hydraulic chair 3 pcs. – 45000–50000;
armchair with sink 2 pcs. – 20000;
specialized washing – 7000;
tool trolley 3 pcs. – 9000;
Climazone 2 pcs. – 34000;
sushuar – 8000;
air sterilizer – 4000.

Total: 127–132 thousand rubles.

Manicure room:

pedicure group – 15000;
manicure table – 7000;
chair – 2000;
stands for varnishes – 1.5–2000;
manicure hood – 4000;
manicure lamp – 2000;
special pads 3 pcs. – 1,200.

Total: 30–31 thousand rubles.

Makeup artist's office: equipment includes a specialized chair and a mirror with a total cost of 4,000 rubles.

Cosmetology office:

special chair – 17000;
cosmetology table – 3000.

Total: 20 thousand rubles.

Solarium. Here the cost of equipment depends solely on the financial capabilities of the person who opens the salon. The cost of opening a solarium varies from 160 thousand to 1.2 million rubles. The business plan provides for the installation of a model in the average price range of 400,000–600,000.

Massage room:

massage couch – 10000;
massage therapist’s table – 3000–4000.

Total: 13–14 thousand rubles.

Utility room, staff room:

sofa – 18000;
chair 2 pcs. – 12000;
table – 8000;
cooler – 8000;
racks – 10,000.

Total: 56 thousand rubles.

Personnel costs

To ensure uninterrupted and stable operation, the beauty salon must be staffed by:

senior administrator 1 person – salary 20,000;
administrator 1 person – 15000;
cosmetologist 1 person – 20000;
massage therapist 1 person – 20000;
hairdressers 3 people – 18000;
manicurists 2 people – 18000;
makeup artist – 1 person. – 17000;
cleaning lady 2 people – 10000.

You may be interested in: Ready-made business plan for a second-hand store

With such a staffing table, the salon requires monthly expenditure of 148,000 into the wage fund. Together with deductions for hired workers, this is about 40,000, the amount will be 188 thousand rubles.

download the course for free

download free checklist
10 SECRETS
money that rich people hide
download for free

You should also take into account other items of current expenses:

payment of utilities 8000–15000;
purchase of consumables – 20,000–30,000;
advertising – 20,000.

The salon's total monthly costs are 236–253 thousand rubles. Together with the rent, this amount will be 306–333 thousand rubles.

Final calculation

The initial investment in the salon, according to our business plan, taking into account the costs of repairs and equipment, will range from 1 to 1.25 million rubles. and taking into account current costs, this amount will increase to 1.3–1.55 million rubles.

When the salon is loaded at 30% (this is the average), its payback is 7 months. The price range of services provided varies from 40–2500 rubles, where 40 rubles is the development of nail design, and 2500 is the cost of a festive hairstyle. The profitability here will be more than 65%.

Similar business ideas:

How to open a massage parlor from scratch
Opening a nail salon at home
Hair salon business plan with calculations

Source: http://lady-biznes.ru/biznes-plany/gotovyj-biznes-plan-salona-krasoty.html

Elegant touches of a beauty salon business plan

The basis of any business is sales.

All other aspects are important, but if there are no sales, then any, the best organization of all other areas becomes an unnecessary addition to unsuccessful sales.

You can trust blind chance. But it is better to first thoroughly study the direction in which you are going to work, all the features, nuances, and try to develop a business idea that will differ from what is available on the market. ...Then blind chance will be less blind to its favorite.

Let's start the business plan for a beauty salon by considering the characteristics of the industry, possible ideas, and the range of proposals. At the end, general recommendations for the production, marketing and financial plan will be given and a small indicative sample of the calculation will be made.

Distinctive features of the beauty salon

An important feature of beauty salons in our country is that they all grew out of hairdressing salons. In the recent past, there were practically no beauty salons, but hairdressers were very common. The hairdressing salon itself can already be considered as a small beauty salon.

And if financial considerations do not allow you to open a full-size salon, then it is quite possible to start with a hairdresser with additional services. Gradually filling the enterprise with services, you can move to another category. This is one of the ways to start a business.

In many ways traditional, this is exactly how it developed historically.

It is worth studying the article: hair salon business plan.

Basic services of beauty salons

Beauty salon services can be divided into two groups: basic services and additional ones.

Basic services:

hair care (haircut, styling, etc.);
Mani Pedi;
facial skin care (cosmetology services).

The basic set of services is not much different from the set of services at a hair salon. It is characterized by the fact that it should be provided in any beauty salon.

Additional services of a beauty salon can include everything related to the design of a person’s appearance and more.

Additional services:

full body skin care services (solarium, spa, etc.);
various massages;
hair removal, depilation;
make-up artist services;
image maker services (creating an external image);
stylist services;
etc.

Generally speaking, the range of additional services is not limited to a specific list; you can include something of your own, specific to a region or city.

Types of beauty salons

To understand the business and especially its further development, it is enough for us to identify four qualitative groups. And additionally, separate out the fifth one. The fifth stands out separately, since it can be either independent or included in a set of additional services of others.

Basic class beauty salons

These are small beauty salons, with a limited range of services, basically basic, maybe with minor variations. Designed for the immediate environment, quick services, everyday services (haircut between work, styling, nail treatment, etc.).

Typically, services are inexpensive, in the lower price range, without excessive demands on the final result. They are located modestly in residential areas and industrial areas, where rental costs are not so high.

Designed for classic, work, everyday, everyday processing of students, employees, workers, pensioners, etc.

Middle class beauty salons

These are salons that provide a wide range of fairly high-class services. A shift towards an individual approach and development of recommendations for each client. Actually a beauty studio. There are regular customers with their own visiting schedule and the characteristics of their service.

Designed for the middle class or preparing an external image for various events. Including the development of images for weddings, celebrations, costume balls, etc. The range of services includes not only image preparation, but also body care: massage, solarium, etc.

Located on busy streets, in shopping centers.

Top class beauty salons

The entire possible range of services is provided here. Sometimes services are added at the request of the client. Client base - large businessmen, politicians, officials, public figures, etc. Special requirements for quality, development of individual styles, personal consultants.

The location of such salons is not so important, since specific clients are able to travel a few extra kilometers for good service. But the interior design must match. In addition, the salon should have a high-quality coffee bar.

Some services take a long time and clients should not feel disadvantaged in any way. The requirements for staff are increased; often clients go to a specific stylist rather than to a salon.

However, each top-class salon is a bright individual establishment, just like its clients.

Chain of beauty salons

The most universal form. It can include both a network of small basic class salons and a set of multi-format salons. In the case of a set of various salons, any customer needs are covered. You can offer the client any service, the only thing is that for some services you will have to go to another place or wait for some time for the right specialist.

Separate fifth class beauty salon – internet salon

In fact, a point of sale of services on the Internet.

Firstly, except for a basic class beauty salon, all others must have their own representative offices in the Internet space. This makes it possible to get acquainted with the services, choose the time of the visit, order a visit in advance, pay for the services, etc.

Secondly, this point of sale can be completely independent. Those. services can be provided on-site. Or, by agreement with other institutions and specialists, organize services for clients in a particular institution.

So, we looked at the possible types of beauty salons. Organization of one type or another primarily depends on your financial capabilities. But don’t forget – great things start from small things. By organizing your first small beauty salon, you can lay down opportunities for further development.

What do you need to open a beauty salon?

To include a beauty salon in a ready-made business plan, you will need to decide which beauty salon will be implemented initially. If your own funds are insufficient, you will need to attract investors or lenders.

Particular attention should be paid to preparing a summary of the business plan. The summary briefly outlines the main idea and key points of the business plan. First, the resume is read and if it interests you, then they get acquainted with the entire document.

This is the main point when there is a lack of finances.

The requirements for a beauty salon may vary significantly depending on the volume and range of services.

Documentation

To open a beauty salon, registration as an individual entrepreneur is sufficient; no licensing is required. But depending on the client base and tax features, it is possible that the option of corporatization will be more profitable. In addition to everything, according to the corporatization option, it is possible to create a cartel-type company, where employees can also be co-owners of the business.

Documents:

a set of constituent documentation;
necessary documents with external organizations (lease agreements, work contracts, etc.);
internal documentation (rules, job descriptions, price lists, descriptions of procedures, etc.).

Premises

Requirements for premises vary. General approach: the minimum room size is 14 square meters, each additional workplace plus another 7 square meters. It is necessary to provide cold and hot water and microclimate maintenance systems.

For additional procedures there are separate rooms, suitably equipped for the procedure.

It will also be necessary to provide rooms for waiting, rest after service, etc. depending on the specific set of services.

In addition, you need places to store varnishes, cosmetics, and linen. Your own mini-laundry or under an agreement with an external organization.

It will be necessary to provide some kind of personal area for the staff: drinking coffee directly in the client salon is unacceptable. A shower is desirable so that staff can wash off cut hair.

All premises are subject to standard fire safety and SES requirements.

Equipment

The specific set of equipment depends on the availability of services. Naturally, each unique service has its own equipment. All equipment must be professional.

Minimum set for a basic class cabin:

head wash;
hair dryer;
hairdresser's workplace (chair, table, mirror, waste basket, etc.);
UV sterilizer;
basket for dirty laundry;
a set of tools (scissors, combs, hair dryers, clippers, etc.);
furniture (waiting chairs, tables, hangers, etc.).

Staff

The higher the class of the cabin, the higher the requirements for personnel. For small salons, one person is sufficient. But this is usually in small towns, or somewhere on the distant outskirts of the city. In this case, the master himself is the owner of the salon, because opening a salon with the hiring of one master raises doubts about the return on investment of the project.

Minimum staff: 2-3 craftsmen (depending on work schedule and range of services). Additionally, depending on the volume, the following may be added: cleaners, administrator, specialized specialists (makeup artist, massage therapist, stylist, etc.).

It is not at all necessary to recruit new specialists to the staff to expand services. Here you can go two ways:

enter into contracts with external specialists;
conduct training for staff specialists.

Generally, the future of business depends on the professionalism of specialists.

Competition, clients

For organizing sales points, the most important thing is customers and the competition available in a given place. A business plan for opening a beauty salon should include an analysis of these two interrelated components.

We have already given the orientation of certain types of beauty salons to a specific target audience.

In terms of competition, the following picture can be observed on average across the country. Recently, quite a lot of ultra-small beauty salon outlets have opened. Which is understandable: opening a small outlet does not require large expenses.

Small outlets do not bring any significant profits; they rather provide work to the owner himself, since it is mainly the owners themselves who work in these salons. The upper segment is densely occupied, there is fierce competition for the few clients.

In the middle segment, things are not so good. Salons of this class are appearing, but there are clearly not enough of them.

Perhaps this is because their owners are eager to quickly transform their salon into a high-end salon, which in most cases ends in additional costs and increased prices for services.

To study the competitive environment and the client mass, it is advisable to independently walk through the nearest beauty salons, study the offers and observe the structure of visitors.

Marketing

An important component of a beauty salon is marketing. For small outlets, local advertising and a little work with regular customers are sufficient. The business plan of any beauty salon of the middle class and above must have a well-thought-out marketing policy if it is not going, for example, to completely rely on chance.

Marketing should include:

agreed advertising plan;
customer service plan;
a plan to expand the services provided and promote them to the market;
an idea of the development of the sphere and its specific implementation at the enterprise;
analysis of competitors and development of a strategy for working with them.

Sample costing for a beauty salon

Here is a small example of costing for a beauty salon. We will not consider a large enterprise. For an example, just look at the calculations of a small establishment. Beauty salon for 3 specialists. There will be no additional staff. All work is carried out independently. Room 40 square meters. Basic set of services.

Income

Average revenue per client is 200 - 400 rubles. When 20–30 people pass through per day, we receive 4–12 thousand rubles per day. On average it will be 120 – 300 thousand rubles per month.

Profit is: 20 - 50 thousand rubles per month.

The payback period for the project will be approximately 1.5 to 3 years.

The achievement of self-sufficiency in this business is quite fast - 2-3 months. Provided that miscalculations are avoided during planning.

Source: http://4ownbiz.ru/business-plans/otkrytie-salona-krasoty.html

Business plan for a beauty salon: from scratch, sample, example of calculations, how to draw it up

In order to open your own business, you need not only the presence of a certain capital and desire, but also a clearly defined task. Business plan for a beauty salon, a strictly defined project with all calculations, diagrams and graphs. Thanks to this business plan, a more detailed picture of upcoming business and investment emerges.

Key Benefits

For every person, regardless of his status and age, his appearance is a very important factor.

Therefore, according to statistics, beauty salons are a fairly profitable business, which has a very high demand for offers, and the main advantages are the following characteristics:

Beauty salon is quite a profitable business

Proper organization of a beauty business in the future can lead to the emergence of a number of chain salons under an already established brand name. Which also independently attracts additional investors;
To enable the business to operate, a minimum number of hired personnel and equipment for the salon is required;
The enterprise can operate within a small space. For example, the calculation is carried out based on the square footage of the workplace occupied by the foreman. So the estimated area per worker will be 7 square meters;
The beauty business is characterized by good growth rates, even taking into account the crisis.

Planning stage

The draft business plan for a beauty salon begins first of all with a competent and correctly compiled resume of the planned company. This section is quite short in content, but its significance is quite great. Since the component must attract future readers and create a positive opinion about itself and the project.

And so, the opening lines should fully reveal the purpose of the plan being developed. At the beginning, the entrepreneur describes all the assigned tasks and by what methods he is going to implement them.

The first points when drawing up a business plan for a beauty salon are usually the following points:

Planned profit from organizing a beauty salon;
Detailed description of the enterprise development plan;
Final conclusion with analysis regarding the payback period of a beauty salon.
The first point above is the main one, because it is on it that the foundation of the future business is formed.

Marketing stage

A business plan for opening a beauty salon for girls contains a section dedicated to marketing. At this stage, the planned place of the business project in the existing services market is considered. An assessment of the strengths and existing competing enterprises is also given.

The following factors should be present in the final business plan:

The trend of enterprise development in competitive conditions;
Analyzing information regarding the location of the enterprise and its development;
Characteristics of the customer base with detailed information, including such points as: age category, social status and other components;
Compiling an analysis of planned advertising, which is expected at the start of the business project;
Information regarding competitive firms, their positive aspects and features.

Customer focus of the planned beauty salon

Before you draw up a business plan for a beauty salon, you need to understand the target audience of the beauty salon. Since the number of clients, and therefore the generated profit, directly depends on this.

Until recently, the main clients of beauty salons were mainly women in the age category from twenty to thirty-five years.

However, today this age and gender category have changed significantly.

Nowadays, teenagers from the age of fourteen also often visit the beauty salon, both girls and boys. Men also often began to visit beauty salons.

The stage of determining the income level of the client base directly depends on the type of services provided and the beauty salon itself. For example, luxury beauty salons are visited mainly by clients with an income of sixty thousand rubles and above. Mid-level salons, in turn, are aimed at clients with a monthly income of fifteen thousand rubles.

Therefore, before planning a business project, you should have information about the most relevant and popular areas related to this area.

Preparation of advertising campaign

However, even if you don’t have a lot of money, you can create a good advertisement using the following methods:

It's worth putting a beauty salon on your cards. Thus, a set of client base can be formed from requests, for example, “lunar manicure metro Leninskaya”, while in order to get into the results you do not need to pay extra at all;
Availability of gift certificates. Which will allow you to attract additional clients to the salon. Because today it is very popular to give paid visits to beauty salons to friends and work colleagues;
Promote advertising about a beauty salon on various women's forums. Since it is on them that the entire main female population lives, trusting the opinion and experience of other forum members;
Promote an advertising campaign on various social networks. This method is sometimes even much more effective compared to the others listed above, because modern people spend most of their free time on such Internet resources.

Description of all services offered

In order to obtain more detailed information regarding the necessary equipment, tools, workers, materials, you need to describe in detail the entire list of services offered in the beauty salon business plan.

For example, such as:

Hair care procedures, which include: cutting, styling, coloring, creating complex hairstyles, as well as full-salon care using professional cosmetics.
Nail care procedures. And various techniques and procedures, for the implementation of which, require special means, equipment, instruments and others.
List of cosmetic procedures.
List of skin care procedures. This item should include special cosmetic products, massage equipment, a solarium (if available) and other components.

Beauty salon staff

For the normal functioning of a beauty salon, it is necessary to have the following employees:

Manager (administrator). Job responsibilities include: registration of applications, procurement of necessary funds and equipment, financial management, control of other staff members;
Hair stylist. To operate a salon at the initial stage, it is recommended to hire one male and two female specialists. And it is desirable that people are qualified specialists with a certain amount of experience in their positions;
Massage professional. Also, you should not hire newcomers without certain experience and relevant knowledge.
Nail technician. At the beginning, it is possible to have one employee. Also with a certificate and experience;
Makeup artist-cosmetologist.

Phased implementation of the business plan

A ready-made business plan for a beauty salon with calculations by calendar month will help the project initiator to gradually control the progress of work, since there are clearly defined actions and people responsible for them.

First calendar month

The owner of a beauty salon must register as an entrepreneur and register a state of emergency with a stamp order. Next, you need to start obtaining all the permits necessary for the operation of your business.

It is necessary to find the most advantageous and convenient location of the beauty salon, as well as the premises in which the future salon will be located. It is worth allocating a little more time to this event, since the success of the development of a business project depends on the correctly chosen position.

For successful work, the main thing is to choose and equip the premises correctly.

Second calendar month

An order is placed for all the necessary equipment for the beauty salon. Additional equipment for the recreation area and administration area is also being arranged. It includes, for example, such things as: TV, computer, sofa, armchairs, tables, lamps and other items.
Repair work is being carried out in the found premises. Special workers and designers are hired, who must complete the assigned tasks within a specified period.
Recruitment of staff begins.
The process of active advertising of the enterprise begins, which must take place throughout the existence of the beauty salon. A separate budget should be allocated for these purposes.

Third calendar month

All purchased equipment is checked and installed at their workplaces.
Recruited personnel for a beauty salon undergo full instruction in all necessary standards, and, if necessary, training in certain skills is provided.
The enterprise begins its operation. You can also make a short presentation before the opening, but this is possible if you have available funds.
Calculation of costs before starting work.
In order to more correctly calculate all costs, you need to take into account an example of a business plan for a beauty salon and sum up the total.

And so, taking all the necessary equipment, you can make the following calculation:

Based on the above costs, the final expense will be equal to: 1,311,000 rubles. However, these indications do not include the monthly cost of rent for the premises.

Financial section

Also, this sample business plan for a beauty salon includes calculation of monthly expenses, which are given in the following form:

Based on these indications, the entrepreneur can calculate the expected income from the operation of the opened beauty salon and the speed of return of the spent material resources.

From the above business solution, you can safely judge the complexity of the project being implemented, its costs, possible difficulties and other points. However, an important detail for the implementation of the task is the preparation of such a business plan.

It is a correctly and competently formulated business plan for a beauty salon that will help an entrepreneur in obtaining investment, as well as when issuing a loan from a bank. The project also involves a step-by-step solution to all intended goals, which naturally streamlines procedures and actions for the future entrepreneur, without any fuss or other disorder.