Marlboro cigarettes are one of the most recognizable and popular tobacco products in the world. When thinking about this brand, the image of a stern cowboy immediately appears, riding a horse across the unexplored expanses of the American prairies. A fact that few people know is that the brand was originally developed for the fair half of humanity. How Marlboro cigarettes have gained such great popularity as their story and what types of them exist? You will learn about this in our article.

History of creation

Marlboro cigarettesare rightfully considered one of the most famous tobacco products in the world. Their story began in 1924, but these products are still in use today in great demand. The manufacturer of this brand is the famous Phillip Morris company.

Due to the fact thatamerican cigarettes Marlborough have been on the tobacco market for many years, the brand has managed to release various species cigarette The most popular is Marlboro. Gold ”, “Medium” and “Silva”. The creators of the brand initially focused on a female audience. The manufacturer used various tricks to attract the fair sex. In those days, each cigarette was decorated with a red stripe, which was supposed to hide the mark left by red lipstick. In addition, they were supplemented with a filter so that smokers' teeth were not so yellow. Soon the cigarettes had their own slogan, Mild as May, which was advertised by the famous Hollywood actress Mae West.

After some time, the brand decided to rebrand. It was then that the decision was made to make the brand’s products more masculine. The brand began to support motorsport and chose the Ferrari team as its partner. The changes affected the design of the packaging, as well as the way it was opened.

These american cigarettesbegan to correspond to the image of a real man.

Various assortment

As of today Russian market You can find such types of these cigarettes as:

• Marlboro Filter Plus brand cigarettes;
• Marlboro Medium;
• Marlboro Lights;
• Marlboro Crisp Mint;
• Marlboro Filters:
• Marlboro Ultra Lights.

Cigarettes that look like Marlboro Filter Plusand Filters, have a special filter that cleans tobacco smoke from part harmful substances. Each pack contains 20 cigarettes.

Most suitable for women light versions. These include Marlboro Lights and Marlboro Crisp Mint. Each of these options contains 6 mg of tar and 0.5 mg of nicotine.

For those trying to quit smoking, you can try Marlboro Ultra Lights. They contain 0.4 mg of nicotine and 4 mg of tar.

Cigarettes called Marlboro Redare in greatest demand among buyers. They contain 9 mg of tar and 0.7 mg of nicotine. The cigarettes are equipped with an acetate filter, the surface of which is orange in color.

Filter Plus has its own characteristics. Its filter consists of two parts: acetate and carbon. Between them there is a special tobacco insert. It makes the taste of cigarettes brighter and richer. This product is most popular among women.

Everyone knows the harm caused by smoking, but many find it difficult to give up the quality product offered by the Marlboro brand.

Marlboro cigarettes have been produced by Philip Morris International since 1924. This is one of the most famous brands tobacco products, thanks to a major advertising campaign and significant sponsorship investment in vehicles.

History of creation

Marlboro cigarettes are a fairly well-known tobacco product all over the world. And all thanks to the image of a tough cowboy guy who gallops across the endless expanses of the American prairies. Few people know, but the brand of these cigarettes initially appeared exclusively for a female audience.

Due to the fact that Marlboro cigarettes have been on the tobacco market for quite a long period of time, the manufacturer has managed to create various types of cigarettes. The most popular are Marlboro Gold, Medium, Silver. In order to lure the fair half of humanity, the manufacturer resorted to various tricks, one of which was decorating the cigarette with a red stripe, hiding the mark left by lipstick. In addition, the cigarettes were supplemented with a filter so that the girl’s teeth did not turn yellow. A little later, the slogan Mild as May was coined. A famous Hollywood actress, Mae West, was invited to advertise the brand.

Later certain time the manufacturer decided to rebrand. It was at that moment that the creators came up with the idea to produce brand products for men. The company began supporting vehicles, choosing the Ferrari team as a partner. There have been some changes in packaging design and the way it opens.

Marlboro cigarettes: manufacturers

The cigarette manufacturer is Philip Morris Companies, which was part of the Altria Group. In 2008, Philip Morris was spun off into an independent company. Modern organization for the production of tobacco products is also engaged in the marketing and sale of cigarettes in 180 countries, and food products in 145 countries on all continents of the planet. The number of employees working in the company is about 137 thousand people.

Almost until 1955, cigarettes of this brand were sold in soft packaging white, they occupied no more than 0.1% of the United States market. A little later, after reviewing the profitability of the products sold, the manufacturers came to the conclusion that the brand needed advertising. Representatives of the marketing department created the image of an American cowboy from a western, and later short time The cowboy has eclipsed the hearts of millions of men and women around the world. The Marlboro brand took control of about 8.5% of the total global tobacco trade.

Types of cigarettes

Tobacco products famous brand are a bright symbol of the country of origin. The production of cigarettes is based on a special formula that allows you to reduce the level of tar and nicotine without harming the taste and strength.

Marlboro cigarettes on at the moment The following varieties are produced:

• Filters;
• Medium;
• Lights;
• Crisp Mint;
• Fresh Mint;
• Ultra Lights;
• Filter Plus;
• Filter Plus One;
• Gold Edge;
• Gold Touch;
• Gold Touch Fine;
• Gold Original;
• Ice Boost.

Description

The strongest of these are Marlboro Filters cigarettes. One such cigarette contains 10 mg of tar and 0.8 mg of nicotine.

Marlboro Red cigarettes are one of the most popular types of tobacco products of this brand. One cigarette contains 9 mg of tar and 0.7 mg of nicotine. They are made with an accent filter, the surface of which is decorated with orange. Marlboro Red has become famous for its aroma that no tobacco manufacturer can replicate.

Those who intend to quit smoking will enjoy Marlboro Ultra Lights. One such cigarette contains 4 mg of tar and 0.4 mg of nicotine.

For the fair sex, the brand's manufacturers offer a light version: Marlboro Lights and Marlboro Crisp Mint. Each such cigarette contains 6 mg of tar and 0.5 mg of nicotine. It should be noted that the type of cigarette is indicated by color. For example, Marlboro Lights are called Marlboro Gold Pack. The name is explained by the fact that they are produced in a pack with a gold pattern.

Marlboro cigarette price

Cigarettes of this brand are valued for their high quality. Relatively recently, a survey was conducted among heavy smokers all over the world. After counting the votes, Marlboro brand cigarettes were recognized as the best-selling cigarettes in Asia, Africa, America and Europe.

Experienced smokers and quality connoisseurs prefer cigarettes made in the USA or Europe, based on their belief that foreign cigarettes contain higher quality tobacco. There are a lot of online shops on the Internet where you can order cigarettes from the United States of America or Europe. But it is possible to check the quality and authenticity of a product only after purchasing it.

Since the beginning of 2017, the cost of cigarettes of this brand has increased. Tobacco products from other manufacturers have also become more expensive. Marlboro Flavor Plus Ks Srp 20 back in 2015 could be purchased for 110 rubles, but now their cost is about 145 rubles.

Since the cost of tobacco products regularly increases, Philip Morris International recently decided to enter the fastest growing segment of the industry and take up the production of electronic cigarettes. The latter, unlike ordinary cigarettes, have one significant advantage: they are not yet subject to sanctions from officials. Also some smokers electronic cigarettes viewed as possible remedy to combat this bad habit.

Calculations carried out by the company's leader show that the demand for the brand's products is gradually fading. Authorities are trying to reduce the number of smokers by introducing high excise taxes on tobacco products, especially in EU countries and Russia.

Famous brand in music and cinema

Cigarettes are one of the leading brands in the world of tobacco products. In many Soviet-era films, Russian actors smoked cigarettes of this brand, since Marlboro brand was and is considered a sign great taste And high quality. Also tobacco products popular brand preferred Kerry from the acclaimed television series “Sex in big city" The director of the film “Harley Davidson and the Marlboro Man” did not remain indifferent; he even named one of the main characters in the film after the brand of his favorite cigarettes.

In many lyrics of songs by world performers, the famous brand is repeatedly mentioned. At one time, Mylene Farmer mentioned this brand of cigarettes in a song called “California”. Russian singer Seryoga and the leader of the group “Basta” perfectly rhyme the name in their lyrics tobacco product with the main text. Even the king of chanson, Mikhail Shufutinsky, smoked Marlboro.

About the dangers of smoking

However, all types of cigarettes are extremely dangerous to human health. In the mid-2000s, a publication appeared according to which, after conducting a study, it can be argued that cigarettes of this brand are especially dangerous due to high content free nicotine entering the human blood. It is also worth noting that Marlboro cigarettes manufactured in the USA pose an even greater danger due to the fact that they contain the signature “American taste” obtained as a result large quantity carcinogens.

But the founders responded to this statement with confidence that all cigarettes produced in the United States of America have similar properties, which is due to special conditions cultivation, as well as processing of growing tobacco.

Well, I got to try real American Marlboros! So to speak, the dream of a Russian smoker has come true.
I recently remembered about a good tobacco store, where imported tobacco is sometimes delivered. I used to visit there often and buy Pepe of old batches.
So, I haven’t been there for a long time and decided to go, I initially wanted to find a Camel there without a filter, although I didn’t have much hope.
When I arrived and saw a shelf with real American cigarettes- I just stood there and couldn’t believe my eyes!
There were Marlboro (red, black and green, with menthol), Parliament, Camel without filter, Gitanes and many other interesting things. I took a pack for 680 rubles, Parliament was for 700. I jumped out into the street and quickly started smoking them. My expectations were met.

Taste: strong, robust, as neutral as possible. There are absolutely no unnecessary flavors - just the standard of classic strong cigarettes.
Natural cigarette tobacco, the way it should be. No exaggeration. Smolder quite slowly

Attached are photographs of the pack from all sides. Yes, yes, without these stupid pictures about the dangers of smoking (which is a very big plus for me). I also noted that they are a little shorter than many cigarettes. In America, a pack of Marlboro costs 6 dollars and above, that is, from about 400 rubles. Considering 280 rubles for delivery to my Siberian region, the price is quite reasonable.

Yes, yes, I still don’t smoke, but only research cigarettes with a capsule in search of a cherry flavor capsule. Today I have Marlboro double mix.

The cigarettes are in a pack with a very stylish design. The combination of blue and purple on the pack matches the shades of the two capsules on the cigarette itself.

Unlike the Bond cigarette pack, which depicts an aging woman, back side Marlboro packaging depicts men's problems. From which I concluded that these cigarettes were produced for men.

What makes the cigarettes unique compared to Bond is the second capsule to include an additional menthol flavor.

There are 4 flavor options:

1. You can press two buttons, then the taste will be methol + fruit. I didn’t like this one, the menthol was too strong.
2. You can press only one button - the menthol button. It turned out regular cigarettes with menthol.
3. You can press one fruit button (purple), I liked this flavor the most.
4. You don’t have to press any button, then there will be regular cigarettes.

The smell of cigarettes is normal, there is no terrible smell or aftertaste. The packaging is completely sealed, the foil opens when the pack is opened and adheres tightly to the package when closed, thereby preserving the taste and integrity of the cigarettes.

Cigarette characteristics:

There is no better-selling cigarette brand in the world than Marlboro. And this is not just a beautiful metaphor, but a proven statistical fact.

Marlboro has been produced by Philip Morris since 1924. But did you know that these cigarettes are one of the few that have significantly changed their focus? The Marlboro cigarettes that we know now and those that were originally have completely two different positionings. Now most people associate Marlboro with a cool cowboy, but once upon a time the advertising of these cigarettes was aimed at a female audience.

Marlboro is born

The Philip Morris company was founded in 1847 in London. More precisely, at that time it was not even a company, but an ordinary tobacco kiosk. The company grew and developed, and it took 38 years to become the owner of its own tobacco brands. At that time, Philip Morris already produced 4 of its own brands of cigarettes - “Derby”, “Cambridge”, “Blues” and “Marlborough”. By 1924, the latter's name was shortened to Marlboro.

Women only

Initially, Marlboro cigarettes were positioned as exclusively for women. But this positioning did not appear just like that, but thanks to the women's suffrage movement. Suffragettes fought fiercely for suffrage and full gender equality in general. “If men smoke cigarettes, we should have the right to do so too!” - with approximately this slogan, they fought to make this bad habit available to them.

Philip Morris decided to take this chance and occupy the still vacant niche of women's cigarettes before someone else did. All the time before, cigarettes were an exclusively male product, and how to create women's advertising for them was real problem. However, the creatives dealt with this very successfully. A feminine advertising slogan was created - “As tender as May”, and the American actress and sex symbol of the time, Mae West, was invited to advertise the cigarettes.

The appearance of the cigarettes also became special. The traditional brown filter has been replaced with a red one. This color was chosen for two reasons: firstly, red is the most “feminine” color in existence, and secondly, a filter of this color could hide lipstick marks. Despite the quite good work of advertisers, it is impossible to say that the brand was a stunning success at that time, since cigarettes were still not as popular among women as among men. The fact that in those years scientists for the first time made an official statement that smoking can cause lung cancer also played a role.

The owner of the Marlboro brand, Philip Morris, began to seriously fear huge losses. He came to the decision that it was necessary to rebrand and now focus on those who are unable to quit bad habit smoking, even knowing about its dangers. Filter cigarettes, of course, are less harmful to health, however, men refused to buy them, because such cigarettes were considered “feminine.” For help in creating a new image for the old brand, Morris turned to the talented advertiser Leonard Burnett.

He suggested several images at once that could become the face now men's brand Marlboro: sailor, builder, driller, cowboy. We decided to go with the image of a cowboy, since he seemed the most courageous and fearless.

Marlboro Cowboy

Both actors and real cowboys took part in the filming of the advertisement. The first Marlboro cowboy was actor William Thorlby. The European advertising campaign features Marlboro cowboy George Lazenby, who was made famous by his role as James Bond in 1969. Marlboro advertisement with a cowboy in leading role was permeated with the alluring spirit of freedom and wild prairies, filled with real masculine brutality and courage.

Leonard Barnet made the right choice with his choice of cowboy image. In just a few months, sales and brand awareness increased significantly. Marlboro is one of the five most popular American tobacco brands. To this day, this advertising campaign is recognized as one of the most legendary and powerful in the history of advertising, and the Marlboro cowboy has become one of the “most influential people who never lived" in the book by Alan Lazar.

It is symbolic that the four actors who played the Marlboro cowboys on advertising posters, died of lung cancer. Part of the reason for this was their consumption of Marlboro cigarettes, which were later dubbed “cowboy killers.”

Innovative packaging

Now almost all cigarettes come in the same pack with a convenient lid that flips back when the package is opened. But it was Marlboro that became the first cigarettes to be sold in such a pack. The pack design was developed by Frank Gianinoto, who was guided by several principles. Firstly, the pack should be easy to use. This is how the hinged lid was invented. Secondly, Marlboro smokers must themselves be unwittingly advertising the cigarettes they consume. And this goal was achieved - it was very difficult to get a cigarette out of the package without taking the pack out of your pocket. Therefore, in any case, I had to take out a pack, thereby showing everyone around the name and Marlboro logo. Thirdly, the design should look masculine and bright. White and bright red colors harmonized perfectly with each other, and acute form the arrows gave a certain sharpness and assertiveness appearance packs.

Since the 1960s, Marlboro cigarettes began to actively increase sales volumes. Sales increase by approximately 12% every year.

Marlboro Country

Stop at achievements achieved it would be stupid. Without updates, the brand could easily “fade away,” and all the company’s leading specialists understood this. Thus, an ammonia filter was added to cigarettes, which can enhance the pleasure of smoking and make the tobacco taste brighter. To promote this innovation, it was created advertising campaign"Marlboro Country" After its successful implementation, the brand owner becomes a person with several million dollars in his personal account.

Bans on tobacco advertising

In the early 1970s, advertising of tobacco products on television was banned in America. The already popular cowboy “moves” to the pages of magazines and periodically begins to appear in films (product placement is hidden advertising of brands in films and television shows). No bans prevented Marlboro cigarettes from becoming the best-selling tobacco product in the world at the end of the 1970s.

In the mid-1990s, Philip Morris's profits jumped $32 billion. The main achievement of the corporation in 2000 was the awarding of the title of “the largest tobacco company throughout the history of mankind." Launched in 2010 new look Marlboro - Marlboro Ice Boost with a special capsule inside that adds a feeling of freshness while smoking a cigarette. The capsule is a small pea with menthol oil inside, when you bite through it you can feel the real “frosty freshness”.

Now the Marlboro brand has more than thirty various types and tastes of cigarettes. However, it is with that legendary cowboy that this brand will forever be associated.