Marlboro red new. Marlboro cigarettes. Russian market

There are quite a variety of popular Marlboro cigarettes around the world, the types of which differ in their content. The components are present in different quantities, which affects the taste and strength level. Everyone chooses separate species cigarettes according to their characteristics, relying on your own preferences.

General information

"Marlboro" can safely be called a world-famous cigarette. Branded products gained their popularity and occupied a certain niche in the tobacco market back in 1924. Then and now, the Phillip Morris company has deservedly received success and recognition from consumers.

Since the company’s development has been going on for quite some time, one can easily count over 50 Marlboro brands. The following types have a large sales volume all over the world: “ Marlboro Gold", "Medium", "Silva".

Initially, they were intended exclusively for the fair sex. The manufacturer specially made a red stripe on each cigarette. She was supposed to disguise the red lipstick that remained when smoking. This is how the company expressed concern for its customers. The level of popularity of the branded product increased every day. The manufacturer did not skimp on the advertising campaign, which was always very successful. To participate in commercial was invited in demand hollywood star Mae West. In addition, the advertisement used a beautiful slogan that attracted the attention of an unspoiled public.

Over time, the marketing department rebranded. Thanks to the implementation of such actions, products began to be intended not only for the fair sex, but also for men. Cigarettes have truly become masculine. A well-chosen marketing move, for which marketer L. Burnett was responsible, helped. Within advertising campaign Tattooed Man was attracted to the cowboy, who was clearly remembered by a wide range of consumers.

Another key to success was the contribution that significantly increased the popularity of the brand. The company began supporting motorsports. The Ferrari team acted as a partner. The original pack design has been changed. The image on the packaging and opening rules have changed.

Variety of options

There are 7 types of Marlboro cigarettes sold on the domestic tobacco market, the taste of which varies. Among them:

Marlboro Filters.
Marlboro Medium.
Marlboro Lights.
Marlboro Crisp Mint.
Marlboro Fresh Mint.
Marlboro Ultra Lights.
Marlboro Filter Plus.

Marlboro Filters packaging - block. It contains 10 packs. Each pack contains 20 cigarettes. Each product has a filter. 1 piece contains 0.8 mg nicotine and 10 mg tar.

If we consider the type of Marlboro Medium, then each block contains a similar number of packs. There are 20 cigarettes in a pack. There are also filters. This tobacco product is lighter. It contains a reduced content of each component (tar - 8 mg, nicotine - 0.6 mg).

If a woman with a bad habit is interested in a less concentrated product, several would be ideal. existing species: Marlboro Lights and Marlboro Crisp Mint. Packaging is standard. The nicotine content in one product is 0.5 mg, the amount of resin is 6 mg. The composition of filtered cigarettes is similar to Marlboro Fresh Mint. They are suitable for both men and women and are of good quality.

When a heavy smoker tries to quit smoking and gradually start smoking healthy image life, you can opt for a type called Marlboro Ultra Lights.

The nicotine content of the product is 0.4 mg. Tar and nicotine are included in the composition in equal proportions.

Among the variety of options, the Marlboro Filter Plus product has the greatest degree of lightness. In one cigarette the nicotine content reaches only 0.2%, tar - 3 mg. It has a pleasant taste and has an effect on the human body negative influence to a lesser extent. Can be used by anyone. Most often, this type is preferred by ladies who smoke rarely, for company, and not to satisfy the extreme need for smoking.

What is successful?

A popular type among users is Marlboro Red. One cigarette contains:

nicotine - 0.7 mg;
CO - 9 mg;
resin - 9 mg.

Marlboro Lights are often purchased. The content of the main components that influence the strength level has already been noted, but CO is 7 mg. In the form of the equally frequently purchased Marlboro Filter Plus products in question, the amount of CO is 4 mg ( low level fortresses). The most common appearance is "Marlboro Red".

The lightest type of product has already won over consumers and found its regular customers. Marlboro Red and Marlboro Lights are characterized by the presence of an acetate filter on each cigarette. It is made according to classic scheme. The surface of the filter has the usual orange color.

A brand called “Filter Plus” has special features. The filter consists of 2 parts: a carbon part and an acetate part. Between them, the manufacturer included a tobacco insert. According to the company's marketers, the insert plays important role. Thanks to it, the taste of the product becomes more intense. According to reviews from smokers who have tried the product of this brand, the product is really worthy of attention. However, the degree of strength must be taken into account.

Since the Filter Plus variety is the lightest, it is most in demand among the fair sex who have just started smoking. The features of these cigarettes can be considered not only an unusual design solution, a specific degree of strength, but also the method of opening the pack. The lid moves in a vertical direction, then tilts in a certain direction. It is important for users not only the excellent quality of cigarettes, but also the reasonable cost.

Marlboro is a true tobacco classic. If you ask the average person about the types of famous cigarettes, then 90 out of 100 will name Marlboro. Well, maybe Camel too.

This product was made classic by the work of talented marketers and long time existence of the brand.

A very pleasant fact is that over the years of its existence, cigarettes have become no worse, and maybe only better.

But let's be more specific.

The packaging is traditionally excellent. As in Marlboro Red The pack has a nice design. It is closed tightly with the help of adhesive foil, which means that cigarettes will feel cozy in the pocket of a jacket or bag, just as the pocket with the bag will feel cozy. The tightness of the packaging allows the tobacco to remain in the pack; all cigarette brands could learn from this.

In terms of design, Gold is more bland than its classic companion. The Marlboro inscription is practically invisible on the packaging; it is strange that marketers did not discover such an offensive defect. The edges of the pack are rounded, I personally really like this, because the absence of sharp edges allows you to hold the pack in your hands with greater tactile comfort. But some may not like it.

Fortress

Tar: 6 mg/cig, Nicotine: 0.5 mg/cig, CO: 7 mg/cig

That is, the red and gold brands have the same strength, but the amount of resin is less.

Tobacco

Traditionally cool. You smoke and feel like an American cowboy who is about to go have a glass of scotch after a hard day at work. Most likely, this is not cardboard, but real tobacco. Feels very pleasant.

Filter

The filter is carbon, unlike the classic Marlboro. Decorated in white. All brands seem to have switched to white cigarettes, and although the classics smack of a subconscious fear of cheap tobacco, it is very sad that this tobacco brand is retreating for the sake of fashion. But in the case of Marlboro, it gives exceptional charm and the spirit of a classic tobacco empire.

Cigarettes do not leave a smell in your mouth, but for some reason your fingers begin to smell fiercely of smoke. I don't know what this is connected with.

These cigarettes are very harsh and masculine, they feel heavy and slight dizziness can appear quite quickly.

What is the difference between Marlboro Red and Marboro Gold? The difference is small: different filter and different levels resin. More difference no.

So, the cigarettes are quite pleasant. I don’t recommend smoking, as it is very harmful, but if you can’t help but smoke, then choose something of high quality.
But it's better not to smoke.

– the most recognizable brand not only in the tobacco market in the world. Its value in the world ranking allows it to be in twenty-sixth place, ahead of the world famous Coca-Cola company and Nike.

Not every tobacco manufacturer can boast of such interesting story success.

History of the company's development and trademark Marlboro serves good educational material on business development and marketing.

Marlboro cigarettes and their manufacturer

The owner of the Marlboro cigarette brand is one of the largest transnational tobacco companies International (PMI). Its main office is located in Switzerland in the city of Lausanne.

Not every tobacco product manufacturer can boast of such a long and interesting success story. When an unknown employee, Philip Morris, opened the first small tobacco shop on Bond Street in the capital of Great Britain back in 1847, he himself could not imagine how it would all end.

After his death the company was given a new name Philip Morris&Co.,Ltd. William Curtis Thomson then became the owner. With the help of their business qualities, acquaintances among high-ranking officials, seeks permission to supply his products to the royal court.

Since 1902, the company has American owners. By the early twenties, the joint American and English company had a new emblem with a crown.

Now it is one of the most recognizable in the whole world; five years later, by 1924, the production of cigars under the Marlboro brand began at a factory in Virginia. Thus begins the journey of this famous brand.

The most interesting thing is that filter cigarettes were originally created for the fair sex. On the wave of emancipation, the company's owners hoped to make a good profit. However, their hopes were not justified.

To preserve the brand, we had to urgently change to another target audience. However, men refused to buy with a filter, as they did not want to become objects of ridicule.

Therefore, the best American advertising specialist Leo Burnett was tasked with forming a new view of the entire public on filter cigarettes. He coped with this task perfectly. The company has taken its place in the United States market.

To combat the established stereotype, he used male images representing brave, difficult, courageous professions: military men, captains long voyage, travelers. But in the most successful way, having received greatest success, has become the favorite image of all Americans - the cowboy - the conqueror of the wild west.

This was a time of enormous popularity in literature, cinema, and on television of stories about brave guys conquering the endless prairies. All that remains is to provide them with more than just a revolver. But also a pack of Marlboro.

After the release of the famous film “The Magnificent Seven,” the “Marlboro Man” appeared, which to this day represents Marlboro cigarettes.

In 1961, it received its current name - Philip Morris International began to develop the tobacco markets of other countries. A well-promoted brand and excellent reviews of its products have opened up wide opportunities for developing sales markets in other countries.

The main directions for promoting Marlboro brand cigarettes were: registration of various licensing agreements allowing the production of cigarettes, creation of new branches in many large cities.

For example, in 1963 the first branch opened on the European continent. By the early seventies, sales of Marlboro amounted to more than 113 billion units.

Since the mid-seventies of the last century, the development of the tobacco market began Soviet Union. During this period, Marlboro was produced under license by five tobacco factories.

The Soyuz-Apollo brand was specially developed. It was sold only on the domestic market. Twenty years later, the company began building factories in the countries of the former Soviet Union.

According to analysts of the company itself, by 2009 it was possible to reach a record sales volume of almost 870 billion cigarettes. This made it possible to make a profit of more than ten billion dollars.

These figures account for 15.6 percent of the total global tobacco market. Only due to the fact that the company has a high level of quality of its products, it manages to maintain such high economic indicators.

In today’s difficult conditions, when many countries around the world are actively fighting smoking, even at the legislative level, tobacco companies forced to develop new types of products, advertising methods and sales methods.

Modern technologies do not bypass the Marlboro brand. Starting in 2013, development began electronic cigarettes. According to open sources, the company will release new Reduced-Risk products. This will be a new brand, with the help of which it is planned to occupy its market segment.

Test for smokers

Main types of Marlboro cigarettes – nicotine and tar content

The highest quality tobacco has always been used in the production of Marlboro cigarettes. New technologies for the use of various additives are constantly being used to create different types.

The very first innovation is considered to be the use of so-called “ammonia technology”. This technology allowed the company to obtain its unique taste, increase the burning time and the addictive power of these particular cigarettes.

In addition, various flavoring additives began to be added to tobacco. Back in 1966, the company released Marlboro Menthol. For that time it was truly a unique novelty.

The manufacturer did not stop there; a new line was prepared - light ones. The first new products were Marlboro Menthol Lights cigarettes.

To expand the range, Marlboro Mediem is introduced. After the introduction of a ban in the United States on the complete sale of so-called light cigarettes (“light”, “low-tar”, “mild” - these are the same variations on the theme “light, with very low content resins"), Marlboro manufacturers had to change the names of individual brands. This is how Gold and Silver appeared. They successfully replaced

Marlboro Light and Marlboro Ultra Light. In other countries where there is no such ban, cigarettes with mint additives are sold freely.

In 2010, the company's technologists released it to the market new look. They were named Ice Boost, Ice Ball and Blue Fresh. They all have one thing in common.

A small capsule was inserted into the filter. Menthol oil is placed inside this capsule; when you crush it during smoking, you feel the effect of real “frosty freshness”.

Another new product from Marlboro is the developed pack. It was the Marlboro developers who proposed the hinged lid. This made it possible to improve the convenience of constant use of the pack. The effect of involuntary advertising has increased. It was possible to get a cigarette only by pulling out the pack for everyone to see.

According to the marketing department, the number of types of Marlboro cigarettes produced in all countries is about 30 unique flavors. They satisfy the requirements of a wide range of hobbyists.

The main line of cigarettes is presented in all countries where active sales are carried out. The company itself notes that the same brand of cigarettes, but produced in different countries, has its own special taste. It is quite difficult to find real cigarettes produced in the USA with their original taste outside of America.

The following are considered real Marlboro cigarettes:

Red Soft is true. They are the most popular and best-selling. Only tobacco is used for their production top quality without additives or flavorings.
Red contains 10 mg of tar and 0.8 mg of nicotine. The taste cannot be confused with any others.
100S – high quality. Even the design of the pack itself remains the same - strict corporate brown tones.
83mm eighty threes is a very small series in the Marlboro range. For their production, tobacco is selected in a special way, according to the methods of well-known company technologists.

Take the smoking test

Russian market – tastes and preferences

Based on the results of studies conducted among Russian smokers and analysis of their reviews, the list of the most popular cigarettes looks like this:

First place already for many years holding Winston cigarettes. They are chosen by 12.4% of Russian tobacco consumers.
Second place remains with the L&M brand. She has 8.9% of respondents.
Kent took third place. 7.8% of respondents gave their preference.
The fourth is retained by the Bond Street brand. Their adherents make up 6.3%
Fifth place goes to Marlboro. Their figure is 5.5%.

Despite different ratings, Marlboro cigarettes remain quite popular around the world. This popularity is ensured by: high level production technologies, wide range of types, diversity taste qualities, different levels of strength.

Each consumer chooses his own type. He relies on his own preferences in accordance with the characteristics offered.

Today, tobacco stores in Russia sell cigarettes produced in Russian tobacco factories and imported from other countries.

In trade you can find Marlboro products, which are represented by seven different types:

Filters – contains standard 0.8 mg of nicotine. The amount of resin content reaches 10 mg.
Mediem. It contains 0.6 mg of nicotine, 8 mg of tar.
Light. They have a reduced nicotine content, reaching 0.5 mg, and only 6 mg tar.
Ultra Light. Even lighter. Contains 0.4 mg of nicotine and only 4 mg of tar.
Crips Mint. With a distinctive taste. Contains nicotine 0.5 mg, tar 6 mg.
Fresh Mint. They contain 0.5 mg of nicotine and about 6 mg of tar.
Filter Plus. These are the lightest cigarettes presented on Russian market. They contain only 0.2% nicotine and only 3% tar.

The ability to satisfy the most demanding tastes of tobacco lovers allows the company to feel securely in the Russian market.

With button and capsule

The Marlboro tobacco brand offers types of cigarettes that change their taste at the request of the smoker.

"Marlboro Double Mix" - cigarettes with an amazing aroma and a pleasant aftertaste. Their uniqueness lies in the presence of 2 capsules. The filter has two buttons of the corresponding shades. The choice consists of 4 flavor options:

menthol – press the blue button;
fruit – press on the purple circle on the filter;
menthol – fruit – press two buttons at once;
classic tobacco – don’t touch anything on the filter, just smoke the cigarette.

The taste and integrity of the cigarettes is ensured by a completely sealed pack - after closing, the foil fits tightly to the package. The strength is not high - tar 5 mg, nicotine 0.4 mg.

A stylish tutu of black color combined with an insert of blue and blue blending into each other. purple. The name "Marlboro" is silver with an embossed effect. Above it is a glow in the shape of an arc. The buttons shimmer in the same shades and are shaped like an infinity symbol.

Marlboro Ice Boost is not just a tobacco product with a minty flavor, but a wave of icy freshness. A capsule with menthol oil, enclosed in a filter. Pleasant taste you can feel it in your mouth even before you light it. The aroma is so frosty that it almost completely overpowers the smell of tobacco. After finishing smoking, you feel not the usual tobacco taste, but a pure mint aroma.

The location of the capsule in the filter is indicated by a green dot. In order to crush it, a small force is applied. The cigarettes have a comfortable strength - tar 7 mg, nicotine 0.4 mg.

Quite a strict and eye-catching design: the black background of the relief walls is set off by a diagonal small checkered pattern turquoise color. The button resembles a simplified version of the “cardinal direction indicator”: a green ball against the background of two crossed blue arrows.

"Marlboro Ice Blast Crush" is a special type made using special technology. IN top part The filter contains a ball called “Iceball”. It is designed to enhance the menthol flavor and add a cooling effect while smoking.

The tobacco product is not very strong. Tar content is 8 mg, nicotine – 0.5 mg.

The pack has a traditional insert for the brand at the top of the package, but this time blue with overflows. The main background is black, on top of which there is a kind of turquoise mesh. The button design is schematically similar to the one located on a pack of Marlboro Ice Boost.

“Marlboro Fuse Beyond” – there are 2 buttons on the filter, which, depending on your mood, can be pressed separately or together. Around each there are inscriptions:

green – “Mintball” – gives a menthol aroma;
blue – “Iceball” is responsible for icy freshness.

Classic logo on the pack white presented with a holographic effect that shimmers in blue and green. The buttons are designed in the same style as on the Marlboro Double Mix. The difference lies in the color: they are colored to match the brand logo for this type of tobacco product. The strength of the cigarettes is moderate: tar 6 mg, nicotine 0.4 mg.

4.7 (94.67%) 15 votes

Well, so I had a chance to try real American Marlboros! So to speak, the dream of a Russian smoker has come true.
I recently remembered about a good tobacco store, where imported tobacco is sometimes delivered. I used to visit there often and buy Pepe of old batches.
So, I haven’t been there for a long time and decided to go, I initially wanted to find a Camel there without a filter, although I didn’t have much hope.
When I came and saw a shelf with real American cigarettes, I just stood there and couldn’t believe my eyes!
There were Marlboro (red, black and green, with menthol), Parliament, Camel without filter, Gitanes and many other interesting things. I took a pack for 680 rubles, Parliament was for 700. I jumped out into the street and quickly started smoking them. My expectations were met.

Taste: strong, robust, as neutral as possible. There are absolutely no unnecessary flavors - just the standard of classic strong cigarettes.
Natural cigarette tobacco, the way it should be. No exaggeration. Smolder quite slowly

Attached are photographs of the pack from all sides. Yes, yes, without these stupid pictures about the dangers of smoking (which is a very big plus for me). I also noted that they are a little shorter than many cigarettes. In America, a pack of Marlboro costs 6 dollars and above, that is, from about 400 rubles. Considering 280 rubles for delivery to my Siberian region, the price is quite reasonable.

One of the most expensive and recognizable brands in the world is Marlboro. Even the most ardent opponents of smoking associate cigarettes of this brand with the image of a stern cowboy - the ruler of the American prairies. An interesting fact is that initially this brand was developed and positioned exclusively for a female audience. We will try to tell you how an initially unpromising brand became so recognizable and legendary.

How it all began...

Before telling the story about Marlboro, a cigarette popular with both men and women, let us remember that the fairer sex openly smokes tobacco products began not very long ago - at the end of the 19th - beginning of the 20th centuries. It was at that time that the feminist movement was actively developing, defending the equality of women both in political and other areas of life. But in addition to equality of rights and opportunities, the fair sex also adopted bad habits. American entrepreneur Philip Morris decided...

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