100 most popular products. Hot products on the Internet. place

The Internet was originally invented for communication, entertainment, education and information search. Currently, the global network is becoming actively developing business organization. Products that never go out of style and are constantly being improved, such as computers, accessories, books, travel and consumer electronics, are the most popular ones to sell online.

Large online stores, thanks to advertising and support from well-known sites, have now penetrated almost all areas of online life. The principles by which they choose a particular product for sale are based on what interest users show in this product and how profitable its sale through the network will be.

If you are wondering which product to offer for sale online, it is best not to place your bet on those products that are most in demand for online trading. The best of them are distributed among large online stores and it will be very difficult to compete with them. It is much better to find your calling on the market, in which you will have greater qualifications. Many products sell well online, although they remain outside the reach of large sellers.

The computer sector has always been one of the most profitable businesses among the e-commerce sectors. He was a pioneer among the trade industries that gave rise to e-commerce. This sector deals with the sale of computer spare parts, which include:

memory cards,
hard drives,
flash cards,
external storage devices,
monitors,
cables,
input devices,
accessories.

Online clothing retail resources are growing at an incredible rate. Numerous companies have sprung up in recent years to try your luck in the fashion sector of online trading. Such competition has forced small and large sellers to decide to innovate in order to remain at the forefront in this business. Pay attention to the 14 most expensive clothing brands.

If you are an entrepreneur who is interested in promoting this segment, then you have a good chance of opening a successful online store selling fashionable and branded clothing. The level of sales mainly depends on the service offered. The modern consumer uses the Internet to buy clothes mainly due to lack of time, as well as the convenience and profitability of this type of shopping. By providing him with the conditions, you will get a satisfied client who will probably recommend the resource to other buyers.

A recent report on online trends published by th Google showed that due to the increase in demand for online shopping, electronic stores began to grow like mushrooms after rain. Previously, users were limited to purchasing small products, such as travel tickets or drivers for computer programs.

It is now possible to buy expensive and durable items such as consumer electronics online. Check out the 10 most expensive kitchen gadgets. Recent studies conducted by online stores have shown that people prefer to buy equipment online because it is convenient, fast and the seller will arrange delivery of the goods to their home.

To be competitive in the market, an online store needs to ensure timely delivery and quality of products, as well as the ability to return goods if the consumer is not satisfied with them.

The DVD sales market is currently going through difficult times. It is experiencing increasing competition from online video distributors, and with the widespread distribution of pirated products, it is becoming an unprofitable industry. Is it worth selling this product online?

Only if you manage to provide excellent quality content and reliably protect it from piracy. Focus on the product that will be most interesting to consumers.

This is an excellent niche for a budding internet entrepreneur because it contains many options for selling certain products. Organic supplements, vitamins, diet books and diet recipes, medical equipment and sports equipment - you can implement all this on your resource.

Fan interaction is a top priority in the modern music industry. The Internet, as in the case of literature sales, is an excellent platform for organizing such cooperation. Using social networks makes communication with music fans more accessible.

It is noteworthy that record companies are increasingly focusing on selling their products via the Internet, seeing it as a major channel for generating profits.

The online gaming market is currently developing rapidly. Due to the spread of the Internet, this online trading industry has received a powerful boost in the last decade. It is worth noting that gaming is included in the list of the 10 most expensive addictions in the world.

The ability to use social networks as a new platform for promoting online games has led to excellent sales results for this product. The video game market is also changing at a rapid pace. Technological advances, increasing quality of games, and the interest of consumers of all ages are driving rapid growth this market segment.

Jewelry is an evergreen product that never loses value and delights the eye with its beauty and original design. Buying jewelry is a reliable investment in the future. Currently, online jewelry retailing is gaining new momentum. Pay attention to the 10 most expensive jewelry in the world.

Ten years ago, no one would have thought of ordering and receiving jewelry online. However, the entrepreneurial spirit of some young companies has changed the way millions of people think about buying jewelry online. Today, jewelry is actively sold on online retail portals and attracts the attention of buyers with reasonable prices, seasonal offers and discounts.

Online food sales on the Internet today are developing quite slowly compared to other segments. Number of online food orders in major cities gradually increases.

If three years ago it was about 5 orders per day on the websites of large online stores, today their number has increased to 100 orders per day. The main clients of the portals are office workers who are interested in delivering ready-made food directly to their workplace.

Hello, dear reader! I am glad to welcome you to the expanses of our business magazine.

Recently, my colleagues and I thought about the question of what product is the most popular in Russia. I think every thinker sooner or later comes to mind this question. Personally, it began to torment me from the moment we decided to launch our online store, but that’s a different story.

Usually one question causes a series of subsequent ones, so today we will not only discuss the top selling goods in Russia, Ukraine and the CIS - we will also consider with you:

trending products in online sales;
what is in demand on bulletin boards (www.avito.ru);
top 10 purchased products worldwide;
what's on at the moment bought by a Slavic brother in China (using the resource ru.aliexpress.com).

Purpose of this article – general development, expansion of consciousness. You will learn to analyze the demand for a product and its seasonality using publicly available Internet tools, and most importantly, you will be able to show off your new knowledge to your friends. Let's get started!

Best selling product in Russia and Ukraine

This information is unlikely to help you find a niche for your store, but at least it is interesting. You have a minute to think for yourself which product is the best-selling product in Russia.

And no, the answer is not food, not cigarettes or even alcohol, but we buy it almost every time we go shopping at the store or market. In general, the purchase of this product occurs automatically. Did you guess it?

So, the title of the best-selling product in Russia goes to the usual plastic bag. Even on such a seemingly insignificant product you can make millions of rubles.

The world has already begun to realize that polyethylene products cause great harm ecology environment. The problem is that polyethylene does not decompose for a long time, and this leads to the death of 1 million birds, 100,000 marine mammals and a huge number of schools of fish. In the USA and Europe, plastic bags have begun to be abandoned.

What to look for when choosing a product to sell?

If you are interested in a product for sale, you should go a different route. You should not look for the most popular product, which is bought by the population in “wagons”. We must first look at prospects and profitability - our product must also be prepared for unfavorable conditions, since economic crises are not uncommon now.

The list of the most purchased goods in Russia includes the following:

small household appliances;
electrical goods;
sanitary products;
everyday tools;
household chemicals;
clothing and shoes;
children's products;
other daily use products.

Let's go through the list of the most popular products:

meat (beef, pork, chicken, turkey);
semi-finished products;
chicken eggs;
frozen seafood (fish);
vegetable and butter;
cow's milk;
flour and pasta;
sugar and salt;
black tea;
cereals (buckwheat, rice, millet, oats);
vegetables (potatoes, carrots, onions, cabbage);
apples, bananas.

Some things are in greater demand, some are in less demand. How to decide?

Focus on your interest and think about what is closest to your heart.
Everything is learned by comparison: in order to make a choice in favor of one product or another, analysis is needed (this will be discussed in a separate article).

This is beyond the scope of this article, so we will look at it in more detail. this problem another time. Now let’s start compiling a rating of the most purchased goods by Russians on the Internet. Let's go!

Top best-selling products on the Internet for 2017

The Internet is a large and interesting market, for three reasons:

Currently, Internet coverage in Russia is about 74%, with constant growth observed;
the share of users in the older age group is also increasing;
mobile Internet audience rushes to escape velocity(30-40% of people access our website from smartphones or tablets).

70% of all Russian Internet users have accessed the Internet at least once since mobile device– a year ago, for example, this value was 56%.

What is this rapid growth of the Internet leading to? Along with it, the demand for goods and services increases, and this is what you and I need. Next we will look at:

the most popular and popular products in online stores;
the most trendy and popular products on one-page websites today.

1. Search for goods in demand for an online store

In an attempt to track down the most in-demand and popular products in online stores that are best purchased by the public in 2016, we have come up with the following top 10 list.

Small household appliances are today the leader in online sales. The low price and compact size make this product almost ideal (but this product is not suitable for selling in your online store).
Perfumes and cosmetics .
Mobile devices.
Laptops and tablets.
Online gifts and toys.
Licensed software.
Clothes and shoes.
Books. Surprisingly, paper books are still popular. It would seem that they are expensive, and besides, there are many sites where you can download the literature of interest in electronic form for free. However, it doesn't bother me paper books sell.
Book tickets online. You won’t be able to imagine how many planes are in the air right now (whenever you have a free minute, go to the website flightradar24.com - it will expand the boundaries of your consciousness).
Large household appliances.

Most of the products listed are not suitable if you are planning to open an online store from scratch. Problems and breakdowns can arise with equipment, and in order to make good money, you need to order in bulk. It is unrealistic to compete with large players who buy goods in bulk and sell them at prices typical for regular stores.

2. One-page website: what is it and why is it needed?

One-page website, landing page, landing page – these are all synonyms.

There is such a category as wow-products (in Russian wow = wow) - goods of impulse demand. Have you ever been walking past a store or kiosk, saw an advertisement for a product on TV or the Internet, and you immediately wanted to buy it, although before that you didn’t even know about its existence? There is a high probability that it was a product from this category. TV stores also often sell wow products. Let me give you examples:

effortless weight loss belt;
exercise machines that pump up muscles without your participation;
all kinds of water, light, fuel, etc. savers;
creams to enlarge something;
copies of brand watches, iPhones.

Are you familiar with the concept of CPA networks, affiliate marketing and traffic arbitrage? If not, there will be a separate detailed article about this. In short, a CPA network is an intermediary between a webmaster (the person who works with websites and traffic) and advertisers who have a product. They are ready to pay a commission to the webmaster for promoting and selling the product. CPA networks sell wow products through one-page websites. Remember the phrase that demand creates supply? In the case of these guys, it's the other way around.

Here is one of the many pater networks - http://m1-shop.ru/. After registration, following the link http://m1-shop.ru/ofers, the offered products will be available, which you can familiarize yourself with (about 300 offers). I will give 10 of them, which were top at the time of writing.

So, we present to your attention the top most popular products that are sold through one-page websites in large volumes.

Black Mask mask for blackheads and acne.
Solar Powered PowerBank.
Amst military wristwatch.
AB Gymnic belt.
MAC corrector.
Waist Trainer Corset.
Mangosteen - slimming syrup.
Klev activator FishHungry.
Hair spray Ultra Hair System.
Titan gel.

Some data from Avito - the largest message board in Russia

I tried to find information for 2016, but only came across the official report from two years earlier. Since there is no fish and no cancer, then we will talk about 2014. However, the information is interesting and useful, so there will be something to think about.

Conducting a study, Avito analysts found that site users skimped on 34.4 billion rubles in such product categories as:

personal belongings;
goods for home and garden;
hobbies and recreation;
household appliances;
goods for pets.

A third of the turnover was taken over by the categories “Personal belongings” and “Goods for home and garden” (6.5 and 5.5 billion rubles, respectively). Fun fact: Year-over-year sales in these categories grew almost identically, up 38.6% and 38.3%.

And the best-selling category of goods turned out to be “Consumer Electronics”: Avito sold laptops, computers, video and photo cameras, smartphones and other gadgets worth 15.2 billion rubles. The amount is not small, but when compared with the previous year, the increase is only 13.2%.

3.5 billion rubles were spent on “Hobbies and Recreation”, an increase of 47.4%. And they spared no expense on pets and spent 4.7 billion rubles: the annual growth was as much as 82%.

fan;
netbook;
swimsuit;
smartphone;
prom dress;
tent;
Yorkshire Terrier;
video card;

From this list we can conclude that demand is greatly influenced by the season.

How to analyze the seasonality of a product?

If you are reading this article because you are going to open an online store or start your own business, it is important not to make a mistake with the seasonality of the product.

Let's look at the product that is at the top of the list on Avito - a fan.

To analyze seasonality and demand, we will use the well-known service https://wordstat.yandex.ru/. It is designed to gauge user interest that can be applied to the product we have selected. Before you start, you must register/log in to the service. If you don’t want captchas to pop up all the time, it’s better to immediately disable adblock or its equivalent.

Next, we select the region that interests us (in my case, I look at data for Russia, Ukraine and other CIS countries). Next, I enter the request “buy a fan” into a special field, since it more accurately reflects the intent of users than just “fan.”

The service shows that over the past month there were 236,554 impressions for this request (wow, that’s pretty cool!). We can conclude that the product is in demand. Let me check the seasonality of this product! I just did a search “By words”, now I’ll switch the checkbox to “Query history” and see what happens. The graph shows that in 2016 the demand for fans doubled compared to last year (apparently, it is VERY hot this year). Thus, if you purchased fans and started selling them in the winter, most likely nothing would work out. Therefore, never buy a product without testing the demand!

Of course, the example I gave is obvious - it is clear that it is hot in the summer, and the demand for fans will be greater than in the cold season. However, not all products are so obvious. It is also better to look for niches where the graph is just starting to rise - it is better to prepare for the season in advance.

Rating of the most popular goods from China

It is difficult to determine the sales leader in the Chinese market, because everything is bought there in huge quantities. Have you ever ordered anything from China? Personally, I ordered a watch, scales, a case for an e-reader, a bag, a UV lamp and all sorts of other things. If anyone doesn’t know, here are 2 sites where the bulk of the population of Russia, Ukraine and the CIS orders goods from China:

Aliexpress is more designed for retail purchases - here you can easily order goods in one copy. However, sometimes it is more profitable to buy a product in a regular online store than here.
Alibaba is a large wholesaler: prices for goods are much cheaper, but you will have to order in bulk. Often, delivery of goods costs several times more than its cost.

mobile phones;
clothing and footwear, including copies of world brands;
laptops and tablets;
household appliances;
computer components and accessories;
goods for sports and recreation;
bedding;
furniture;
electrical goods;
equipment and machines.

Of course, the data does not reflect reality 100%, but the truth is somewhere nearby.

For women

For men

For children

Electronics

Credit card flash drive

Waterproof IPhone Case

Convenient wallet for iPhone

Sport

Our age of high technology is good because many things can be done without leaving the computer. For example, today it is not at all necessary to spend time shopping - all purchases can be made on the Internet. This makes it easy for a novice entrepreneur to establish and successfully develop a business selling goods online. Before creating an online store, you should carefully study sales statistics over recent years. If you understand what is popular with consumers in 2019, your business will be profitable. However, you should not rely only on popularity, because bread, alcohol and tobacco products are very popular, but their sale will not bring much profit. So what is profitable to sell? So, according to statistics, we can assume that in 2019 the best-selling products on the Internet will remain:

Smartphones, tablets, irons, hair dryers, vacuum cleaners and other small household appliances;
Shoes and clothing;
Tickets for transport, cinema, theater, concerts;
Perfumes and cosmetics;
Medicines;
LEDs;
Books;
Goods from China.

Depending on the size of the starting capital, you need to choose the price category of what will be sold in your online store.

According to statistics in 2019, the most sold goods on the Internet are cheap goods. In times of crisis, cost becomes a more important criterion than quality. Therefore, budget furniture, inexpensive clothing and food are beginning to be in demand. In addition to ordinary buyers, former representatives of the “middle class” are also interested in this price category.

What should you not sell?

Among the best-selling products on the Internet in Russia in 2019, there are categories that should not be sold due to fierce competition. These include gadgets and household appliances. If you decide to sell the most popular products on the Internet in 2019, then your competitors will be not only well-known and little-known trading platforms Russia, but also Chinese online stores.

Clothes and shoes

Although shopping for clothes and shoes usually requires trying on items, these are the top-selling items online today. Why? – yes, because a quality item on the Internet costs much less than in a boutique. In addition, people need to dress and put on shoes regardless of the economic situation in the country. Therefore, there will always be a demand for “clothing” goods. Online clothing store – different. The main thing is to choose the right assortment, take high-quality photos and product descriptions. Of course, there is a possibility that the item will not suit the buyer, so the risks of returns must be taken into account. To minimize such risks, you should carefully approach client consultations. With the right approach, selling clothes and shoes will bring good profits. Statistics show that, for example, last year dresses became the best-selling product for women.

Tickets for transport, cinema, theater, concerts

The times of resellers earning fabulous money are gradually gone. New technologies, including e-commerce, make it possible to purchase a ticket for any type of transport, as well as for all kinds of events, without leaving the couch. Electronic tickets can be called one of the best-selling products on the Internet. Of course, it will not be easy for a newcomer to this business, since the competition in this segment is quite high. But if you are committed to serious work on the promotion and promotion of your ticket resale resource, then your business will be successful. Those who have potential partners– event organizers.

Perfumes and cosmetics

These categories are undoubtedly in demand among buyers even in difficult times. When opening an online perfume and cosmetics store, it is important to have a good website, conduct regular advertising campaigns and, of course, sell only high-quality products from well-known brands. If you think about what products are the most sold on the Internet during the holidays, then perfumes and cosmetics are one of the first options that come to mind. This product makes a wonderful gift for New Year, Valentine's Day and March 8th.

Medicines

Medicines, herbs, medicinal teas and dietary supplements are also among the best-selling products in Russia. These categories, despite their popularity, can be harmful to human health. When reselling such products, be careful to sell only high-quality products. Special attention Pay attention to the shelf life of the product and the authority and reliability of the manufacturer.

LEDs

LED lamps can be considered the best-selling products in online stores in 2019. First of all, this is due to the fact that they consume half as much electricity as conventional lamps and last several times longer. The demand for these products is growing every day, as during the crisis people strive to save energy. The LED resale business is profitable, although competition in this area is already quite strong.

Books

Rapid market development e-books could not completely replace traditional ones. Are books among the best-selling products on the Internet, how to find out? – It’s very simple: take a closer look at what many people are doing on public transport. – They read paper publications! Finding a bookstore that sells the necessary literature is a troublesome task. Therefore, buyers look for books on the Internet. Therefore, the resale of traditional books is profitable business, despite the fact that many of us believe electronic view publications and documents more convenient. The markup for this category of goods can reach 50–60%, the payback of the business is at least a year.

Cheap goods from China

Chinese businessmen have successfully implemented ideas for producing in-demand items. Purchase price Chinese goods ridiculous. And in 2019, the best-selling goods from China on the Internet remain counterfeits or, more correctly, replicas of things from famous brands:

Adidas;
NIKE;
UGG Australia;
Timberland;
iPhone from Apple;
Converse;
Lacoste.

Many of the best-selling items on the Internet are not original, but are made by the Chinese of very high quality. Consumers do not see the point in overpaying “for the name” of the manufacturer. In addition, many brands locate their production in China, so local craftsmen learn the secrets of the masters and successfully use them in their technological processes.

First of all, find suppliers. To avoid dependence on one supplier, keep several wholesalers in stock in order to quickly reorient yourself in the event of a sharp increase in the purchase price of the items being sold. You can search for them on specialized forums, ad sites, and at thematic exhibitions.

Depending on your capabilities, you need to choose a scheme for working with a supplier. There are several interaction options.

A profitable business is a business that is built on the sale of high-margin goods or services. The offer must have high demand and maximum markup. High-margin products provide good profits. Margin is the profit made from the difference between the purchase price and the selling price. So, what goods are profitable to trade at retail? How to open a profitable business?

Markup on sales product

Profitable sales will not only help keep the company afloat, but will also bring good income. To make a profit, each seller must compile a list of the most in-demand and popular products, which are characterized by maximum demand and high markups. Today there are several types of margin: market, bank, share, investment. Market markup is used to sell goods.

As a rule, the markup on a product set by an entrepreneur can vary and be very high. Such markups are established due to the fact that there is no maximum threshold and no one controls them. But here you need to clearly understand that the product will not be bought at an inflated price. Typically, the standard markup for a product is set at around 40-50%, but there are products for which the margin can be about 1000%, but they will still be purchased.

Types of goods with different margins

To figure out which products have what margin, you first need to familiarize yourself with its types. By margin, products are of three types:

Low-margin goods. They enjoy in great demand from consumers, but they can be bought at any store. There is a markup of 10-20% on them. You can earn income from such a sale not due to large markups, but due to high turnover. Products of this type include personal hygiene products, baby food, detergents. The actual cost of this type of product is very low.
Medium-margin goods. This group includes products that are not essential. Here the margin can be set a little higher. But they are sold much less often. These include electronics, building materials, household appliances, etc.
High-margin goods. Items that customers buy for special occasions or holidays. This category also includes branded products that connoisseurs cannot refuse.

When calculating the markup on a product, it is necessary to take into account the cost price, salaries of sellers, advertising costs, rental costs, take into account excess profits and set a minimum price.

Choosing a suitable niche

For effective sales you need to know and take into account all the nuances. When choosing a niche for a business, an entrepreneur should focus on certain points:

You need to choose a niche that is familiar and promising. It is better to choose a direction in which the businessman understands and knows the market.
To get a good income, the cost of the product should be small and the selling price should be high.
It is imperative to study the level of demand; this will allow you to find profitable high-margin products.
It is worth focusing on those products that will bring regular customers.
You should pay attention to the seasonality and location of the store (promotion is important for online stores).

Usually, when choosing a niche, they choose products that are in great demand and high-margin goods, or they settle on something that will always be in demand. For example, watches that synchronize with a mobile phone or fitness bracelets are very popular today. On the other hand, stable demand for Apple products can bring good profits. Therefore, a profitable business primarily depends on the correct choice of niche and accurate miscalculations.

What goods are profitable to trade at retail?

Since a new entrepreneur is usually limited in finances, he should carefully choose his niche and best-selling product. This will help in the future to bring your enterprise to a high level of profit.

Today trade is very developed. Shops or markets with a large selection open on every corner, where you can find goods for every taste. There is no need to exclude market trading from your list, since the market is the place where there is a lot of traffic, especially on holidays or weekends. There is an active sale of inexpensive goods here, since expensive products are simply not in demand.

A store is different from a market. It can be opened on the first floors of a residential building, in a large shopping center and in any other suitable premises. Typically, stores have low traffic, but targeted customers bring income. Here you can sell goods of different price categories. When opening a store, it is necessary to determine the expected demand and need for goods from residents of the area. You need to offer exactly the product that is not available in this district.

Choice retail product for business depends on certain factors. But experts believe that when making the right choice food outlets are the most popular goods and a win-win business. Income from the sale of products will be available at any time of the year. Cons are short term sales and high competition.

The sale of household chemicals is also a popular category of goods that have a long shelf life. Since this product is in great demand, you can also earn good money in this niche. The department can be opened in any store and sold household chemicals as a related product.

A win-win retail option is shoes and apparel. But here you need to take into account the financial abilities of clients and the relevance of this product (fashion). In residential areas, sales will be low, but customers will become regulars. In large shopping centers the opposite is true. Here you can sell branded items at a large premium.

Don't forget about stationery. If you choose the right outlet, this business can bring good profits. Shops should be opened near educational institutions or offices. This niche is relevant and has no seasonality. The store can also offer additional services in the form of a photocopier, printing documents or photographs, etc.

Another retail option is flowers. Today it is customary to give them with or without reason. Properly created bouquets can bring good money. When choosing a niche, this beautiful and pleasant type of business also deserves attention.

When choosing an assortment for sale, you should take into account the location of the outlet, the needs of the consumer, and the financial capabilities of the population. At the initial stage of implementation, any business needs a competent business plan.

Online store

Today it is very important to run your business on the Internet. An online store does not require premises or staff. This helps save money on rent, on employee salaries, and advertising on the Internet is much cheaper. Due to the fact that such a store is not geographically tied, business can be conducted throughout the country, sending goods by mail.

Which high-margin products for online trading should you choose? Nowadays there are many online platforms that offer a wide range of products. It is difficult for beginners to compete with the giants of online stores Amazon, AliExpress or Ozon, whose assortment begins with clothing and ends with precious jewelry. In order for an online business to bring in good money, you need to wisely choose a special niche and group of trading items.

You can sell everything in an online store, but first you need to choose 2-3 categories. If the products sell, then over time you can expand your range.

The most popular products in the online store

Having studied the market and demand in the Russian Federation, experts compiled a list of the most popular products in Global network. This will help on initial stage make your choice in one area or another. List of popular products:

flowers, souvenirs, gifts;
toys and goods for children;
auto parts;
clothes, bags, shoes;
special equipment for sports and tourism, sportswear;
home appliances;
computers and their components;
materials for construction and repair;
household chemicals and personal care products;
mobile phones and accessories;
alcohol and food;
medicines;
animal products;
jewelry, watches and jewelry.

When choosing an assortment, you need to understand that the greater the demand, the greater the competition. To take a worthy place among competitors, you need to carefully analyze each of the above categories.

To open an online store in small town It is necessary to take into account that the population here has a lower income than in the metropolis. In small towns the population is smaller, and the needs here are completely different. It should be taken into account that expensive goods will not be in demand. Customers will look for inexpensive but average quality products. Examples of goods for trade in a small town:

inexpensive shoes and clothing;
food products (except delicacies);
used goods;
cheap alcohol and cigarettes;
auto parts;
medicines at low prices.

These categories of goods will be in great demand in small town. By creating an online business even in a small town, you can find regular customers, the main thing is to sell quality products and maintain your reputation.

High-margin goods from China

How to choose the right product which will bring profit? Purchasing goods from Chinese sites should be considered. Products should not be heavy or bulky, and you should also choose products that do not spoil. This will save money on shipping. For implementation you can use social media, one-page sites and online stores.

When choosing a product to sell, you need to think about what you can make a high markup on, what can recoup the costs spent and make a profit. Such products may be unremarkable, disposable, but will always be in demand. For example: plastic bags, plastic lids for jars, disposable hats, slippers, raincoats. They cost pennies and don’t take up much space, but they can bring good profits.

Purchasing goods during a crisis should be well thought out. At this moment, by offering the consumer cheap analogue products from China, you can get good income. Even if the quality is lower, the low price will be a pleasant bonus. Here it is important to find an assortment with a low price but good quality.

When searching for a suitable assortment, you need to analyze the market. Every day, global trends and fashion create new sought-after niches. Entering the market with this particular group of products will initially bring good income due to the lack of competitors.

How and where to look for Chinese goods

Today there are many popular Chinese websites where you can purchase goods. They sell retail and wholesale. Main sites:

GearBest - this site has Russian support. This is usually where the newest products appear.
AliExpress - this site is also available in Russian; a huge number of products are presented, including at low prices.
Alibaba.

Finding a high-margin product on AliExpress, for example, is quite simple. You just need to select the product category you are interested in and view the offers. You can turn on a filter to show only products that cost less than $1, or products that may free shipping. Convenient little things for the home, T-shirts, unusual jewelry, interesting and original souvenirs will be in demand (spinners are popular now, a few months ago everyone was buying My Bottle water bottles, and a couple of years ago talking hamster toys “got off”).

All that remains is to purchase a batch of such goods, set your own price or use the dropshipping scheme. Such a product should be in demand in any case. The main thing is to find your niche, and then everything will go according to the proven scheme.

The most popular products in the Russian Federation for 2017

Today, in economic crisis, newbies in business have many questions. What are the most popular products in 2017? Which direction will bring income? These questions can be answered by analyzing the market, demand and competitors.

In 2017, experts advise selling cheap products. Products with average quality and low prices are now popular. The rating of high-margin goods for 2017 is presented by the following product groups:

Quadcopters and the necessary equipment for them. Now this product is at the peak of popularity. Quadcopters are used for aerial photography.
Mobile phones and additional gadgets (power bank, original headphones).
Household appliances.
Green teas. This business does not require large start-up capital, but is in great demand among consumers who healthy image life.
Products that cleanse the body. Today, herbal tinctures, detoxes, etc. are popular.
LED lamps. Every year the demand for such lamps is growing. They are economical and last a long time.
Books. Nowadays many people prefer to read electronic literature, but also printed publications also find their category of consumers. It is very convenient to buy books through online stores, since it is much cheaper there and you can read the annotation of the book you like.
Clothes and shoes.
Gift items and toys for children.
Cosmetics.

A modern businessman is obliged to build a strategy for his work, keeping up with the times. You need to be able to completely change your style in a moment of crisis and significant competition, to radically change direction.

Today, the TOP popularity among entrepreneurial projects for beginners is an online store. A scheme that seems ideal for those who want to make money, which features a free template found in, the best-selling product and cash flow from grateful customers, pouring into the pocket of a businessman, is advertised and discussed everywhere. Many people are trying to start working on it. However, despite all its apparent benefits, it does not give the effect that it promises.

But trading through a virtual platform has many advantages:

you can get by with minimal starting capital;
there is no need to solve problems with a “real” retail outlet, that is, to look for and rent a premises, obtain various permits for it, repair it and register it;
an online store does not require hiring numerous qualified personnel;
here you can apply the approach of independently implementing the idea, which will give a start to the entire project and save money;
when using the online platform, there is no need to purchase goods and store them in a warehouse;
market coverage is not limited to a certain area and a specific number of consumers who can physically visit the store; the format allows you to expand the boundaries and time frame of work.

Statistics also confirm the prospects of this direction.

Internet commerce in numbers: development dynamics

Many studies conducted by both international analytical organizations and domestic ones show sharp rise shares of online commerce. This surge began in 2009 and was catalyzed by the 2008 global economic crisis. This was facilitated not only by the fact that a decline in income forced people to look for options to save money on purchases (as you know, online stores offer lower prices compared to “real” stores), but also by the fact that many companies transferred completely or partially retail trade into virtual space, and this allowed them to save on consumables. The latter, in turn, made it possible to offer competitive prices to the end consumer. That is, an online store is a profitable “vicious circle” where both the buyer and the seller have advantages. Statistics only confirm this:

over the past five years, the pace of development of online commerce has significantly exceeded the growth rate of global trade;
Sales volumes of goods using remote access are projected to reach 2.36 trillion in 2017. dollars;
The number of people using the Internet to make purchases is growing steadily, exceeding 1.321 million in 2016.

Similar trends are also observed in Russia. Despite the fact that the share of i/m in the total retail volume in the Russian Federation is very small (they account for only about 5% of all retail sales), it is constantly increasing. And this growth is very noticeable, annually it amounts to almost 25%. That is, according to forecasts, by 2025 it could account for almost 10% of the entire market, and this is incredible progress. Several factors contribute to the popularization of e-commerce:

competitive prices;
ease of use;
expanding the buyer’s capabilities in terms of using various payment systems;
related services and their improvement.

However, if everything is so rosy, why aren’t all of us “raising millions” in e-commerce yet? To the question whether it is possible with the help of i/m, one can only give a clear answer - no. And not because to launch an i/m you need serious start-up capital, but because this concept is sometimes perceived one-sidedly. Without investing time and effort, no project can be realized.

On the other hand, with a competent approach and investment of your own time, effort, and, albeit a small, but still significant amount of money, this promising direction in retail.

Brief overview of online trading in Russia

Domestic statistics confirm the high pace of development of e-commerce. In 2013 alone (compared to 2012), the number of i/m increased by 20%. Unfortunately, there are no statistical data to date, but forecasts from past years suggested a sharp positive trend. On the other hand, there is no information about those projects that were closed or “quietly died.”

Today, almost a third of the population of our country already has experience of shopping on the Internet, more than half use the Internet and are not against “using” it to purchase goods.

Cash payments are the leading form of payment in RuNet, followed by cards, then offline payments and the use of electronic payment systems such as Yandex.Money.

In terms of product structure, the Russian online market differs significantly from the global one. Cardinally - in the position of e-books, discs, music, films and other products with copyright. If in other countries it is seriously protected by law and the consumer is forced to pay for this kind of product, then we can get it for free. Copyright control in the Russian Federation is not reliable enough, so much is in the public domain.

TOP best-selling products on the Internet in Russia

Between experts and statistical calculations obtained through consumer surveys, positions on the issue of constructing a rating diverge. It is worth analyzing several positions of the best-selling products online and finding out who is right.

Electronics and technology

It’s worth noting right away that there are big differences within this niche. You can select large and small household appliances, as well as electronic devices. Overall, this group accounts for almost half of all sales (44%) on the Internet. Because both the advantages and disadvantages are similar, several subtypes of goods can be combined here. In various studies, they are given several first ranking positions.

Small household appliances, which can include kitchen appliances, irons, hair dryers, vacuum cleaners, electric shavers and the like, are very popular. The share of these products in total number purchases through e-mail account for almost 15%.

There is also a great demand online for small electronics, which include smartphones, mobile phones, players, and cameras. There are also computers and components for them.

Large household appliances, washing machines, refrigerators, air conditioners, hoods, etc. are also in demand. In total, they account for almost 8% of purchases.

Demand is determined by several factors:

the price on the Internet is always cheaper than in stationary retail outlets;
the opportunity for relaxed shopping without effort;
you can choose best model according to the descriptions provided, technical specifications, photos, reviews.

Product niche for the seller and its advantages:

high margin allows you to do work more efficiently, that is, you can earn more money from one operation, spending less effort on it;
justification of the ratio of delivery costs to the purchase price - the consumer more easily agrees to purchase.

Disadvantages of the niche for i/m:

high competition, often too much, which simply will not allow a newcomer to break into it;
massive currency risks - even with a time difference of several days from the moment of purchase and payment by the end buyer, you can lose a significant amount due to the difference in rates;
potential dangers of models becoming obsolete and a sharp decline in demand for them;
the need to keep prices low, which is often problematic for small companies;
the need for deep knowledge of the topic, a kind of “advancedness”, when you can cover any technical detail in detail for the client;
the risk of product returns, the need to deal with after-sales service and similar issues;
cooperation with delivery services that guarantee the safety and integrity of goods in transit.

Clothes and shoes

According to statistics, this product niche in online trading occupies about 13% of the sales structure. The main contingent of buyers are women of different ages. A business offering this type of product must adhere to several rules in order to attract a client:

high quality of goods and a well-known brand manufacturer;
convenient store navigation;
excellent photos with correct color rendition and detailed descriptions each model;
services for delivery of several models, fitting “on the spot”.

Many today offer their partners exactly these terms of cooperation. By doing this, they not only expand their sales markets, but also help them develop and increase sales volumes.

Advice: if you decide to start selling goods from this group, create not just a beautiful showcase, but also give your customers maximum opportunities. Only by providing the client with a guarantee that he will be able to try on the model he likes in the photo, find out whether he is comfortable in it, whether it fits well on his figure or leg, and return the one that does not suit him, will you have a chance to return again. This will be your essential competitive advantage on the market.

Disadvantages of the niche:

seasonality of the product;
the transience of fashion trends;
the need to obtain high-quality photos from the manufacturer or supplier;
complexity of organizational aspects in the activities of i/m (requires synchronous work with professional services delivery, additional agreements with suppliers on the return of unredeemed models when several are sent to the buyer for trying on);
often it is necessary to buy back goods for a certain minimum amount, and this can lead to “deposits” in the warehouse if the products are in little demand;
You need to have taste, an understanding of fashion trends, and a feel for the market.

Advice: if you decide to focus on this product niche, then pay attention to the high demand that exists in small towns and rural areas, deprived of large shopping centers and retail chains, offering good quality and fashionable clothes. Expensive items, winter boots and jackets, sheepskin coats, demi-season shoes and outerwear go well here. Since there are few “real-life” offers, buyers are using the Internet, especially since confidence in the format has increased in recent years.

Auto parts

These products account for almost 10% of total electronic sales. By the way, over the past few years the group has shown positive growth dynamics, displacing children's products. Niche Features:

There is a long line of items that are difficult to obtain. Here we are not even talking about “original” parts for imported or vintage cars, for which the demand is not very high, but about those things that are used everywhere, for example, sun screens for the rear window. It is much easier for a motorist to find such a product in an i/m and not have to travel to all the auto shops and markets in the city.
Narrow specialization. By using this approach when forming an assortment, you can count not only on a constant flow of interested customers, but also on optimizing advertising costs.
Small dimensions and weight of many auto parts, which makes delivery easier and cheaper.
No need in most cases service. If this is required, then many manufacturers have an extensive network of centers where the warranty card issued in your i/m will be accepted.

Cosmetics and perfumes

According to various studies, this group is ranked 6th and 8th in the TOP 10 best-selling products via the Internet. However, there is a nuance here - every unknown brand of product arouses suspicion among a potential buyer. It is better to form your showcase from branded products that are well known to consumers and are also widely represented on the market. That is, by offering a lower price than stationary retail outlets and boutiques, you give your client the opportunity to purchase perfume or cosmetic product with benefit. The scheme works approximately like this:

the consumer has already tried the cream, lipstick, hair mask, wants to buy it again and gets an interesting price from you;
or he found an item in the i/m that was attractive to him, went to the store, smelled/used a sample and purchased it online, saving on the purchase.

IN necessary conditions i/m working in this niche:

excellent display window design, photos, competent descriptions;
compliance with product sales deadlines;
proper storage of cosmetics if they pass through a warehouse;
mandatory updating of the assortment, constant replenishment of new products and trendy products.

Home goods and furniture

There are also some differences in expert opinions on this position. Some put it in 4th place and give almost 6% of the online market. Some believe that furniture is not included in the TOP 10 at all due to the fact that buyers prefer personal tactile acquaintance with the item that they are going to purchase. The ideal combination for this type of sales is the presence of an exhibition center and an online store where you can place an order at a cheaper price.

With the household goods subgroup, everything is a little simpler. Their choice does not have to be associated with the need to visually and “live” evaluate the dimensions. This is why small pieces of furniture, many household goods and personal plot order via the Internet.

Particularly worth noting are the interior items from the exclusive category. Picture frame self made, a wall mosaic panel, a vintage dressing table - all these things are very expensive, but they will almost always find their buyer. Even in times of crisis, no one cancels anniversaries, celebrations, or gifts. And such exclusive things are the best present, and they are usually chosen on the Internet. In addition, competition in this segment is low.

Advice: if you are attracted to the niche of exclusive interior items, then you should initially start looking for suppliers of such products. It is from this point that you need to start your project.

Products for children and toys

This group is given 4% of the online market and 5th place in the TOP, although, most likely, such an assessment is subjective. The figures are based on surveys of Internet users, where the cross-section of the target audience was not fully taken into account. Young parents, busy with household chores and caring for their baby, will prefer to order the necessary goods on the Internet and will not waste precious time on shopping trips. Online shopping not only saves time and money, but also effort. Therefore, goods for children are increasingly being purchased in i/m, and the market share of this niche is only growing. Moreover, the age of parents is precisely within the limits that coincide with the indicator of the most active Internet users.

Nuances important for the i/m niche:

high quality of goods;
mandatory certification of each unit of production;
compliance with established sanitary standards of the goods themselves, the conditions of their storage and delivery, packaging, etc.;
the possibility of returning some items for various reasons;
convenience and versatility of payment and receipt of goods.

CDs and books

Experts give only 2% to this product niche. The lack of copyright protection in our country makes much of this category available without payment. Although the situation is slowly changing, and free services There are fewer and fewer downloads of music and books. Perhaps in the future such goods will begin to be purchased more actively.

It is also worth considering that in the regions and areas remote from the center there is a “book hunger” and there is still a steady demand for paper media.

In addition, special scientific and technical literature, educational materials, and children's books are actively purchased. By choosing a direction of this nature for your business, you can get a steady flow of buyers.

It is also worth noting that the profit on book products is quite high, and all the difficulties in organizing delivery are absent. This product is small-sized, light in weight, does not require special packaging (a fairly thick cardboard box of suitable size) or service. And returns in this category are extremely rare, the only reason being damage during transportation, which is easily avoided.

Other and its features

Almost 4% of the online market is occupied by the “other” category, under which many products are hidden that are successfully sold and are in constant demand. For many beginning entrepreneurs looking for their niche, this is of great interest, because the originality of the product can attract a potential consumer, and the competition will be extremely low.

If you are not very attracted to the opportunity, but want to try yourself in online trading, then pay attention to the following product groups:

Author's jewelry and costume jewelry. By concluding a cooperation agreement with craftsmen, you can sell their products. Conditions for receiving income may be different - or trade margin, or buy back at a wholesale price, or the .
Souvenirs and gifts. There are also interesting things here that are original, handmade, folk crafts, and artisans. They are unique and always in demand. These are not widely used products, so the approach to their implementation must be original, as well as to advertising campaigns. Finding such products in reality takes a lot of time, so potential buyers prefer to look for them on the Internet.
Stylish leather goods, belts, wallets, bags, handmade purses. Finding them within walking distance is problematic, but buying them on the Internet is convenient. No fittings are required here; you can choose an item based on the photo. The popularity of the product is at high level, and/or with such products only need a well-constructed advertising campaign.
Products for animals. Litter litter, food, leashes, dog clothing, collars and much more. The Internet is more convenient for buyers of this type of product due to several criteria: lower prices, free delivery to the door (you don’t have to “lug” heavy bags, because you often have to purchase packages of several kilograms at once), there is not always a specialized store nearby with the required product , and it’s inconvenient to travel halfway across town to get the necessary food.
Collectibles and hobbies. A huge separate topic with an incredibly large number of possible positions. Here it is necessary to understand that trading in this product group requires the owner and/or his staff to be passionate about the subject of sale, deep knowledge subject matter and total dedication. Among the disadvantages of the niche is a limited number of buyers, but this can develop into an advantage if the seller proves himself on the positive side and has constant repeat requests. One of the indisputable advantages is that a passionate person will pay for his hobby in a crisis situation, that is, this factor will not greatly affect the profitability of the online store.
Goods for tourism and recreation. This niche slightly overlaps with the previous one; people’s passion also plays an important role here, although many products on the market are imported production, that is, there are currency risks. On the other hand, outdoor recreation is increasingly gaining popularity, and the demand for the product niche is increasing.
Intimate products and goods from sex shops. Anonymity is highly valued in this category. Agree, it is much easier for a client to hide behind an email and a nickname than to go into a real boutique and choose something “strawberry”. Such a product will always find its buyer, because sex toys and intimate products are already an integral attribute of our lives. And they will always pay for pleasure. And this is already a significant prospect for development.

When choosing a product range, rely on your knowledge. It is impossible to successfully sell tablets or auto parts without completely understanding what is written in the technical data sheet, or without any idea of how one router model differs from another.
When deciding on a niche, consider your preferences. Any failure, routine work, or fatigue can only be overcome if you really love the product you offer your customers. Otherwise, your project will certainly be doomed to failure.
Focus on creating a related service that can make any purchase in your store as convenient as possible for the buyer. Only then can you count on positive reviews and customer return.
The future of e-commerce does not only belong to capitals and megalopolises. The format is slowly moving to the regions, capturing small towns and rural areas. Give the customer from there what he needs that he cannot buy in nearby stores. This way you can conquer this market.