Almost 50% of all emails opens from mobile devices, and this figure will only increase. Therefore, the importance of using adaptive HTML email templates for email marketing campaigns increases.

Develop a basic HTML Email Template, which will be displayed correctly in different clients, is quite difficult. But developing a template that will also display correctly on all mobile and tablet devices is even more difficult.

Luckily, there are designers and developers who have created collections of editable, free, responsive email templates that work across all clients and devices.

Block-modular adaptive templates

Litmus Responsive Email Templates (7 templates)

Litmus has released a selection of seven responsive email templates with ready-made designs. They come with source PSD files:

Green Village HTML Templates

This is a minimalistic block-modular HTML letter template for mailing, which is suitable for various purposes. The downloadable package includes both the original PSD file and the HTML code:

Responsive Email Template by Email on Acid

This block-modular template offers three design options that display depending on the screen width. By default, it supports 1-3 columns. It uses media queries, so it converts to a single-column layout on mobile devices:

Basic Responsive Email Template

Simple Responsive HTML Email

Simple block-modular adaptive HTML letter template for email newsletter uses media queries and floating width to ensure maximum compatibility:

Responsive & Flat Newsletter Template

Responsive Email Template

Email Templates with a Clean Structure

Responsive Email Blueprints from MailChimp (6 templates)

MailChimp has released a selection of six responsive ready-made HTML email templates called Email Blueprints. They include some elements of Mailchimp's specific template language, but can be easily removed if you are not a MailChimp user:

Ink – A Responsive Email Framework (4 templates)

It's adaptive Email framework from ZURB, which includes a 12-column grid and simple UI elements for quickly designing emails:

Antwort Responsive Email Layout Templates (2 templates)

Antwort offers reliable adaptive HTML email templates with extensive documentation and adjustable width depending on screen sizes. Templates work great in mobile clients, as well as in all major desktop clients and Outlook (2000+):

Salted, A Responsive Email Template

The template is based on the code used by Litmus for its own newsletters. Offers a simple framework for building responsive emails created in HTML:

A Table-Based (but Responsive) Email Template

This one is beautiful HTML letter template was developed based on MailChimp's Email Blueprints and Sean Powell's Email Boilerplate. This is a responsive tabular email template that already includes Mailchimp merge tags ( they can be removed if they are not needed):

Respmail Responsive Email Template

Improved version of MailChimps Email Blueprints with a large number options, a newly defined structure and a number of fixes for Outlook, Yahoo, Hotmail, Gmail... This template has been tested and carefully analyzed for compatibility. It's also incredibly easy to set up:

rwdemail

Designed based on Ink templates from ZURB. This is a project that allows you to automate everything from SASS precompilation, CSS inlining, CSS/HTML, image minification, to S3 image hosting and Litmus testing. Using INK templates and their CSS samples, you can create HTML email templates any level of difficulty.

Future-Proof Responsive Email Template Without Media Queries

What if you could create responsive email templates even in environments with poor CSS support? You will find the template here:

Other Resources for Creating Email Templates

• Responsive Email Patterns - a selection of templates and modules for adaptive emails;
• Cerberus - templates for responsive emails;
• Really Good Emails - best designs for HTML letter templates;
• Responsive Email Resources - a selection of tools for creating responsive email templates.

Translation of the article " 30 Free Responsive Email and Newsletter Templates» was prepared by the friendly project team

Ready-made templates - download the offer athtmlform

Newsletter is a powerful marketing tool. uses it to attract new clients. We have prepared html email templates for mailing and for you to make your work easier. Now you don’t need to pore over the subject, heading, design and content of the letter.

Html letter templates for E-mail newsletters – how does it work?

this is what the template looks likehtmlletters

HTMLemail template we can edit. It is necessary on your part detailed information, what should be in the letter and a small incentive in the amount of $46. In just two days you will receive a template with your data and a unique selling proposition.

We will select and change pictures, change the text to yours commercial offer and provide the necessary links.

Ready-made HTML letter templates - we did everything for you!

Which free templates can you get from the "VozniNet" team?

• Promotional. We stimulate sales! We have developed and tested large number letter layouts and provide the most effective options.

• Commodity. We talk about the service/product in an accessible way! A pleasing arrangement of blocks and selling text will intrigue people.

• News. We will convey to the client the most important things! Telling the news is an art. Would you like to know some tips on how to do this best? We are waiting for you in the chat on .
• Polls. Let's collect information! We create answer options, available questions, and formulate a special offer that the person will receive.
• Welcome. We welcome the person, introduce the event! The subscriber will be glad to see a letter from a company he knows.
• Segmentation. Let's make it warm! No, you do not need to correspond with the client personally. Indicate his name - he will be pleased. Reveal his interests - and he will be drawn to you.
• Resuscitation. We motivate subscribers to take action! Every person is very important. We will shake up the “asleep” audience. We will bring back clients who forgot about you. We will bring back the clients you forgot about.

HTMLletters - a few important details

• You are provided with a complete letter, which includes:
  commercial offer + design + layout.
• The letter is cross-browser and adaptive, that is, it opens in all emails, browsers and on all devices.

HTML email templates free download

Using the mouse and keyboard, we can edit the template: change the color scheme and pictures, insert icons social networks and links to groups, change the company logo and letter text.

Additionally, we organize creating html emails and that can tell many people about you.

Below are some more HTML email templates

This option is very useful for notifying about promotional products or when a service has been added to the company. You can also use this version of the commercial proposal in html form when a new section has been added to the site.

This html letter will look great when you replace the pictures with the company's corporate achievements. By supplementing the text with a unique selling proposition, you will win more than a dozen customers.

Try posting a commercial offer construction company in this email template. Replace illustrations, write text and clearly highlight your services

This template will be useful for those who have developed a unique selling proposition for educational institutions. You need to offer your clients school supplies, maybe you offer services for students? Why not express them in html newsletter format.

A nice template for clients of hypermarkets or online stores. Products, goods, products - you can fit anything in this letter.

Why not sell branded goods in such an unusual way. Better email letter, rather than a few black lines ending up in your clients’ mail.

If you have any questions or don't know which template email newsletters will be better for your visitors, you can safely select a template, customize it to fit the niche of your business, present it with tasty selling text and powerfully encourage them to buy!

Team No Fuss

In this article you will learn how to write a letter for Email newsletters on the online constructor Wilda. What is the difference between Html and Jpeg formats, and which format is best for you.

We all use email, and often receive beautifully designed emails that contain not just text, but also images, logos, colored backgrounds and other design elements.
There are two ways to format such a letter:

1. By creating an html version of the letter
2. By sending a solid image in the body of the email.

Let's look at each option in more detail below, but for now let's figure out what an HTML letter is and what are the features of its design.

What is an HTML letter?

An Html letter is a letter created in the Html language (just like websites on the Internet). If you do not have sufficient skills, then you will not be able to create such a letter yourself. To do this, you will need the help of a professional layout designer who will create such a letter using the materials provided to him by you: texts, images, letter structure. After creating an html letter, you will need a special software for distribution to its recipients.

There are quite a lot of services that allow you to create an email yourself using ready-made templates or using Html email constructors and then send it. The disadvantage of this approach may be the incorrect display of your letter to some recipients, since when creating a letter, extra code may be generated, or the templates are not well adapted to various email clients - programs that collect and send mail, such as Mail, Yandex, Gmail, Rambler, Outlook, Thunderbird or The Bat.

The same problem exists with the display of HTML emails on mobile devices. After all, in fact, the newsletter is almost a full-fledged website page, which must be adapted for various devices.

In addition, when creating a mailing, you need to take into account restrictions on the use of fonts, since if the font you have chosen for the letter is not installed on your recipient’s computer, it will be replaced with one of the commonly used fonts, for example, Arial, and your design idea may not be take place!

How can Wilda help you?

With the Wilda constructor you can:

Create a newsletter as an image and insert it into the body of the letter

To do this, when creating a new document, select the “E-mail newsletter” type or use a suitable template. The document width will be 700 px - the recommended value for successfully displaying the letter on mobile devices, and you can adjust the height depending on the content. After finishing editing, simply save your letter as a Jpeg file.

To create a web version of the letter, you just need to publish your layout on the Wilda website, and it will have its own address on the Internet.

Create a letter layout for subsequent layout in Html

If circumstances require you to create an Html letter, then using the Wilda designer you can create a letter layout to make it easier for specialists to understand what you need. Along with the layout, all you have to do is hand over the source images to the specialist and wait for the result!

For more information about designing emails, read the article How to create a letter for email distribution.

Create elements for HTML newsletter

Any HTML letter contains necessary set elements: header, footer, background or images. With Wilda's online designer, you can create or edit these elements, saving each individually as a Jpeg file. To do this, the designer provides for the creation of documents of any size. Check with your specialist necessary requirements to the elements and create them on the constructor. You can easily cope with this task, especially if you have already created some documents for yourself. At the same time, your logos, images, corporate colors, etc. will already be stored in the designer.
Summarizing all of the above, the Wilda designer will undoubtedly be useful to anyone who needs to create a beautiful and effective E-mail newsletter.

A good email campaign starts with the email design. Today, when most email clients and platforms email support new web standards, we can send responsive emails to all subscribers using desktop and mobile devices. Responsive HTML Templates letters ensure that our newsletter is perceived equally by subscribers, regardless of the device on which it is read.

To help you do right choice, we present a selection of the most popular letter templates for email marketing. In it we look not only at templates, but also at adaptive frameworks that you can use to create your own templates.

Cerberus

Creating a newsletter email template from scratch can be a challenge in itself. not an easy task. And when we're talking about about creating a responsive layout, there are even more nuances to take into account. This is why a framework like Cerberus can be useful to you.

This compact library is designed to help users use a few HTML templates to create an email that will provide an unforgettable email viewing experience for your subscribers. Small templates are created using HTML, they are not intended to be used as an end result. The Cerberus developers recommend experimenting with the HTML code to create your own variations.

Litmus

This famous brand among those who like to test and analyze effectiveness email marketing campaigns. The Litmus team is famous for regularly providing the community with a variety of free resources, one of which is a set of responsive email templates.

All five templates from the set are related to different categories. These include an HTML newsletter email template, a new product announcement template, a receipt template for financial notices, short message announcements, and even a regular email template. It is perfect for users who want their emails to be simple yet responsive.

Responsive HTML Email Framework

This is a full-featured solution for creating responsive email newsletters. The framework provides developers with a set of grids, modules, blocks and lines for content, a function for setting the distance between elements, buttons, image lines and other elements that can be used to develop a perfect email template. It has been tested in all popular email clients.

Foundation for Emails

This is a set of various frameworks and platforms for optimizing web development. Foundation provides developers and designers with an easy-to-use CSS framework that allows them to quickly create effective, responsive emails.

Every HTML email template editor natively uses the Foundation-provided grid system. It can then be supplemented with various elements commonly used for such purposes. Regardless of whether you work in the field e-commerce or business branding, Foundation can help you create responsive email templates.

Antwort

Antwort does not position itself as a framework, they call themselves a resource of ready-made email templates that can adapt to landline and mobile devices. It works flawlessly on iOS and Android, as well as major email clients such as Yahoo!, Gmail and Outlook.

Even with some of the oldest versions of Outlook. Layouts are designed to accommodate dynamic addition of content. At the same time, the letter design style is minimalistic.

Playground by ZURB

This is a development company HTML5 framework Foundation, as well as the operator of a service called Ink. Today it is better known as Foundation Email.

ZURB's Playground offers five different email templates to choose from that easily adapt to any screen size and device. All templates come with separate style sheets and HTML documents. These templates will be compatible with any major email platform. You can easily find a service with which you can use these templates.

Mosaico

A platform that allows any user to create adaptive, beautiful HTML email templates. Mosaico provides tools for managing custom elements and responsive design. They allow you to personalize all your layouts with the click of a button.

The built-in control system allows you to undo and redo all changes made. You can even upload your own email templates and customize them in Mosaico. The platform is open source and encourages everyone to take part in the development of the project.

Open Source Email Templates

A renowned email marketing platform that offers marketers and bloggers the ability to create and market their templates within an easy-to-use environment. As a thank you to the marketing community, SendWithUs provides users with a library of ten responsive templates.

All templates are open source, which allows you to make any changes and adjustments at your discretion. Although these templates are free, they are only suitable for issuing invoices and notifications to clients.

Responsive Email Patterns

Brian Graves has laid out a solid foundation for creating and working with responsive emails. His Responsive Email Patterns project is a set of pluggable templates that you can use to quickly create responsive emails for use with your favorite email platform or directly in your email client. Templates include elements such as lists, media, navigation, and grids.

HTML Email Templates

A reputable email marketing service that helps hundreds of thousands of online marketers achieve optimal results with email campaigns. Campaign Monitor provides functionality for testing email campaigns, as well as an email designer and a collection of HTML email templates. It has more than 20 unique templates that are suitable for almost any situation. Templates to set partnerships, business negotiations, traditional newsletter templates and event announcement templates.

Email Design Inspiration by HTML Email Designs

This is the storage best templates emails used in mailing lists from some of the leading tech companies: Dropbox, Udemy, Moo, DigitalOcean and many more. The great thing about these sample templates is that they were sent to real users. This allows you to easily analyze the structure of the templates to better understand the implementation features that provide them. high efficiency. Hundreds of email templates to start with.

MJML - The Responsive Email Framework

It is a framework and built-in custom markup language designed to help developers quickly create responsive templates. The goal of MJML is to make it easier to design responsive emails. The markup you create using MJML is then automatically converted into fully HTML5 compatible code. You can use it in any email client. Several preset templates are also available.

Respmail

For those who don't want to bother with complex frameworks, Respmail is a simple, responsive email marketing solution. It provides you with a single template that you can customize to your liking. Since its inception, the HTML email template has been improved and refined to ensure compatibility with all major email clients.

Passion

This is a complex letter template that uses modern concepts web design. The extensibility of this template is so impressive. The different elements of the template are separate components and you can simply choose what you think is necessary for your newsletter emails.

Free Newsletter Template

Free newsletter template. This is an elegant and minimalist solution for those who want a simple email layout. In our opinion, this template can be useful for bloggers, artists, writers who want to get their message across without having to overload the letter with modern complex elements.

MailPortfolio

MailPortfolio follows the same philosophy as the HTML email template described above. The only difference is that MailPortfolio is more focused on basic red colors. But everything else seems to be exactly the same. In the footer you can specify the necessary information about the company, which is mandatory for most email marketing platforms.

Valentine's Day is fast approaching! This is why we decided to include a very beautiful template in the review. Valentine's Day Email Template, which can be used on this day to promote your offers and news. With many features you can customize this template for various cases use.

EDMDESIGNER

This company has spent a lot of time fully adapting to the needs of the community. The result of this was functional platform to create emails. The drag-and-drop interface helps developers create beautiful layouts. No more wasting time recreating the same content over and over again. With EDMDESIGNER you can save not only letter templates, but also individual elements. You can then use them again in any future campaign.

Modern HTML Email

Our list free templates we would like to conclude with a book. This best way learn how to create responsive email templates. The author of one of them is Jason Rodriguez. The book will help you create modern and beautiful HTML email templates that will work perfectly on all devices, with all clients and in all browsers. The book covers the basics of email creation, as well as how to test email campaigns and optimize them using analytics tools and reports.

Premium Responsive HTML Email Templates

We would like to talk about responsive email templates for HTML newsletters from the premium segment. Their prices are really quite low ( compared to what you would pay a designer for this work). And we found some really great templates.

Idea

A functional template that provides all available modern HTML5 elements that can be built into the template itself. You can easily communicate your prices, product features with built-in elements that make the whole process simple. The template contains a built-in drag-and-drop module that will help you create amazing emails. It is also fully compatible with leading email marketing providers.

Vibgyor

Vibgyor can be described as a multi-purpose template for various industries. Professional appearance makes Vibgyor attractive to these lines of business. It contains a drag-and-drop builder that makes it easy to change and optimize any part of the template at your discretion.